graphic standards - publications & marketing
DESCRIPTION
Recognizing Key Club CNH| K E Y C L U B Basics, Hints, and Tips Created by Member Relations Technology Sub-Committee Philip Nguyen, Division 38 West Lieutenant Governor - Graphic Standards provide UNITY and give Key Club International “the look” that defines itself from other organizations - With “the look”, Key Club becomes INTERNATIONALLYrecognized - Around 245,000 Members - Almost 5,000 Clubs - 24 Countries Created by Member Relations Technology Sub-CommitteeTRANSCRIPT
CNH | K E Y C L U B
Graphic Standards:Recognizing Key Club
Worldwide
Basics, Hints, and Tips
Created by Member Relations Technology Sub-Committee Philip Nguyen, Division 38 West Lieutenant Governor
CNH | K E Y C L U BWhy Use Graphic Standards?
- Around 245,000 Members- Almost 5,000 Clubs- 24 Countries
- Graphic Standards provide UNITY and give Key Club International “the look” that defines itself from other organizations
- With “the look”, Key Club becomes INTERNATIONALLY recognized
Created by Member Relations Technology Sub-Committee
CNH | K E Y C L U B
GfxStandards Remix’d CNH STYLE-Due to Cali-Nev-Ha BEE-ing the best Key Club District, some images used will not exactly follow graphic standards, and will BEE re-done to fit the personality of our BUZZIN’ district!-For example, our district colors are BLACK AND YELLOW, but yellow is not one of the Graphic Standards Colors.-But FEAR NOT! The Standards allow room for personalization (and don’t worry, it’s not like you’re going to get kicked out of Key Club for not EXACTLY following the Graphic Standards colors.=] -Also, use the district logo and mascot (found on the Cyberkey) whenever you can. REPRESENT BEE-ING A PARTY HARDY CNH BEE!
Created by Member Relations Technology Sub-Committee
Where do I find them?CNH | K E Y C L U B
- A copy of the Graphic Standards Manual can be found on the Cyberkey under the Resources Tab -> The Basics -> Graphic Standards
Step 1: BlueStep 2: OrangeStep 3: Red
Created by Member Relations Technology Sub-Committee
Key Club Colors!CNH | K E Y C L U B
- Key Club International has set out colors that are to be used on all/any publications (newsletters, presentations, agendas, etc.) regarding Key Club.
- Side note: Because the Key Club colors are sometimes not the colors we want to use, we may divert from the colors, which is fine as long as the publication is still seen as a Key Club International publication
Detailed information can be found on Page 10 in the Graphic Standards Manual
Created by Member Relations Technology Sub-Committee
Key Club FONTS!CNH | K E Y C L U B
- On every Key Club International related publication, the font pattern is always the same. Use CENTURY GOTHIC for headings, and GOUDY OLD STYLE for the bodies.
- Accent fonts may also be used for headers, and examples would be Goudy Stout, Juice ITC, TEMPUS SANS ITC, or Viner Hand ITC
- More details on what font to use can be found on page 5 of the Manual
Created by Member Relations Technology Sub-Committee
The Key Club LogoCNH | K E Y C L U B
- The Logo and Wordmark are used to distinguish Key Club International from other organizations
- These items can be found on http://keyclub.org under downloads, and can be used anywhere Key Club related
- REMEMBER: Never distort the Key Club Logo and only use black and white, original colors (blue, yellow, and white), blue, or just white to color the logo.
HERE IT IS!
CNH DISTRICT LOGO
WORDMARK!
Created by Member Relations Technology Sub-Committee
The PencilCNH | K E Y C L U B
- One of Key Club’s main distinctions is the PENCIL!- Should be used on the front cover of ANYTHING Key
Club International related- Must always be proportionate to publication- The pencil color can be either black, white, or one of the
Key Club Colors.- When paired with the Logo, it looks AMAZING!- Try to avoid stabbing the logo with the tip of the pencil!
Created by Member Relations Technology Sub-Committee
Key Club ImagesCNH | K E Y C L U B
- Should be energetic! And have a CALL TO ACTION (A.K.A. Service)- REFLECT DIVERSITY!! And appeal to your audience- Represent Key Club Core values + What Key Club stands for- Some examples:
SPECIAL OLYMPICS! LEADERSHIP BUILDING! Eating a Sandwich?
Which picture doesn’t fit…
Created by Member Relations Technology Sub-Committee
KCLPFCWCNHL!CNH | K E Y C L U B
Always remember to use:- Key Club Logo-Pencil-Fonts-Colors-Wordmark-and CNH Logo
KCLPFCWCNHL!!!!! Pronounced: “graf-ik stan-durds”
-Acronym courtesy of 2010-2011 District Tech Editor ANDREW SHIN!
Created by Member Relations Technology Sub-Committee
That’s IT!CNH | K E Y C L U B
Any Questions, Comments, Concerns?ASK NOW!
Created by Member Relations Technology Sub-Committee