ي ص

شخف ال

المل

طيفة محمدل

صممة غرافيكيةم

PORTFOLIO

LATIFA MOHAM

MAD

GRAPHIC DESIGNER

We are l

iving in a beautifu

l world that w

as desi

gned in a perfect

way. People

who lived here

since

thousands of yea

rs also

designed their

life. Th

ey tried

to com

municate w

ith their soc

iety

by simple a

nd basic sy

mbols. A

s a desi

gner I se

e the w

orld

as a huge p

lace where

I can lea

rn and explore

ideas. In th

is

huge place,

there

is a str

ong connect

ion betw

een art,

culture

and history.

The beauty o

f our w

orld is

located

in th

e verit

y

of sty

les, a

rt move

ments and sc

hools. I

am fasci

nated with

everyth

ing that co

nnected to

art histo

ry and desi

gn. From

my

point of

view, to

be a su

ccessf

ul designer I

must first

appreciate

and understand my h

istory a

nd my culture i

n order t

o get t

he

knowledge to

be able t

o deig

n. I enjoy

the proc

ess of

explori

ng

new ways of c

ommunica

ting with people s

uch as web desi

gn.

Moreove

r, I’m at th

e level

of lea

rning and shaping my st

yle The

main things that m

otivate m

e as a

designer a

re my en

vironment

and culture.

Besides

my culture a

nd enviro

nment, I ten

d to get

my inspiration

from the m

asters i

n design. Fa

mous artis

t such

as David

Carson, Jo

sef Muller

and Tariq Atris

si most

ly inspires

my work

. I also

inspired

by the B

auhaus move

ment beca

use

I believe

that the w

ay that th

ey used

the s

hapes and patter

n

had a great in

tention

behind it. Also

, I like

the w

ay that th

ey

integrate

typography w

ith shapes.

I feel

that th

is move

ment

repres

ents my fe

eling, st

yle and pers

onality. I’m

still le

arning

from bein

g a designer.

Art changed my p

ersonality

and how I

view the w

orld. Now I f

eel res

ponsible f

or my en

vironment and

earth. Also

, I feel

responsib

le for m

y culture a

nd how to prote

ct

and save

my identity

.

ARTIST STATEMENT

Latifa

Mohammad is an Emirati G

raphic Desi

gner. Born

in

Dubai in the 9

th of Octo

ber 1989. She s

tudied in Zayed

Universit

y. She is

fasci

nated with graphic d

eign, w

eb de-

sign, painting, printmakin

g, typography a

nd drawing. She

enjoyed th

e proc

ess of

learning about th

e art h

istory,

Is-

lamic art a

nd Arabic typography. S

he is ch

armed with the

simplici

ty in desi

gn. Her s

tyle in desi

gn reflect

s the b

eauty

of the a

bstracte

d, geom

etric a

nd typographica

l elem

ents.

Her desi

gn style r

epresents h

er pers

onality and fee

ling Her

style i

n drawings com

bines the tr

aditional drawing with the

.integration

of the g

eometri

c patter

nBIOGRAPHY

EDUCATIONBachelor of Graphic Design 2007-CurrentZayed University

PROFESSIONAL EXPERIENCEExchange Project Spring 2011Arizona State University and Zayed University

Design a Magazine Spring 2011Art and Design Department, Zayed University

Design a Book Spring 2011Art and Design Department, Zayed University

Design a Website Spring 2010Maraam

Logo Design Fall 2010Zain, Zayed University

Website Design Fall 2010Nonprofit Organization (NDOC)

EXTRACURRICULAR ACTIVITIESPackaging and Typography Spring 2010Tariq Atrissi

Zayed University Carnival Spring 2009Participated

CEPA English Fall 2008Assistant

RESUME

SKILLS AND PROFICIENCYProficient at Layout, Typography, Web Design, Branding and Info graphic

Adobe Creative Suite CSS (Illustrator, Photoshop, InDesign, Dreamweaver, Flash)

Proficient at Windows and Mac (Microsoft Word, PowerPoint, Movie Maker, IMovie)

Proficient at HTML, CSS and Word Press

Languages:ArabicNaive Langauge

EnglishFluent in Written and Spoken

SpanishBasic

AWARDDean’s List Spring 2010

Dean’s List Fall 2009

REFERENCESReferences Available Upon Request

PROJECTS

EVER

YTHING IS

CONNECTE

DDesc

riptio

n

An info

graph

ic tha

t sho

ws

the re

altion

ship a

nd th

e

conn

ectio

n betw

een o

ur

world p

roblem

s and

how

can g

ood d

esign

solve

it.

Size: A

2

GOOD DESIGN

PROBLEMS

High population

Deforestation

Global warming

Water level increase

WHY

HOW

BETTER SOCIETY

Rais of greenhouse gases

WHAT

Robot made from E-Waste

STOP

THINK

CHANGE

WE ARE ALL IN CHARGE WE NEED TO FIX IT

EVERYTHINGIS CONNECTED

Recycled lampshades

Heath Nash

Good design uses safe renewable materials and has no impact for the environment.

Resource: Good Design video Home PDF http://www.treehugger.com/files/2006/10/heath_nash_othe.php http://inhabitat.com/alvaro-tamarit-reuses-recycled-books-to-form-bench-of-thought/ http://inhabitat.com/awesome-circuit-board-robot-built-entirely-from-e-waste/

Bench made fromrecycled books

Alvaro Tamarit

Mike Schropp

It is a sustainable design that has maximum impact on people and minimum impact on earth

By understanding the client’s needs, start building it, and expanding the context.

180 DEGREE

MAGAZINE

Descrip

tion

To de

sign a

mag

azine

for

art an

d desi

gn co

llege

in

zayed

unive

rsity

to dis

play

the st

uden

ts an

d fac

ult

works.

Size: A

4

Al Bastakiya Art Fair

Street Art By Jeffrey Deitch

BAF 2010 proved a great success with unprecedented attendance levels .

Fouces Student A st

uden

t fro

m Z

ayed

Uni

vers

ity w

ill s

how

us

her

pas

sion

tow

ard

Art a

nd d

esig

n. S

he is

in

tere

sted

in p

hoto

grap

hy a

nd in

terio

r des

ign.

H

er m

ajor

is in

terio

r Des

ign.

Amal

Ahm

ed

Skeeking the gorgeous in gloom

Joshua WattsFlight (Considering the Messageof Escape)

NON MAGAZIN

EDesc

riptio

n

A magazin

e for

Art and

Design

colleg

e at

zayed

univer

sity.

OBSERVE V

ISUAL

CULTURE

Descrip

tion

Visual

mappin

g of h

istori

cal/c

on-

tempo

rary g

raphic

desig

n. Com

-

pone

nts: p

ath, s

ymbo

ls an

d ico

ns,

color

s and

textu

al inf

ormati

on.

Size: fo

ur spr

eads,

each

page

is 28

cm x

28 cm.

A YEAR IN

HISTORY

OF DES

IGN Desc

riptio

n

A serie

s of 8

cards

that

dis-

played

even

ts in

a

chose

n yea

r and

to

desig

n a ba

cksid

e and

a pa

ck-

age r

elated

to th

at yea

r.

TYPOGRAPHY AND

PACKAGING

Descrip

tion

A gift p

ackage

for m

others

. The

patter

en was

create

d from

the a

rabic

typogr

aphy. T

his was

made in

Tariq

Atrissi’s

worksho

p

Size: 6

in x 3

in. H

ight: 3

in

CHILDHOOD

MOMERY

Descrip

tion

To dra

w a por

trait o

f An o

ld frie

nd tha

t

has a

lot of

memory

and b

est tim

e in m

y

childh

ood. To

integ

rate d

ifferen

t tech-

niques

in dr

awing

s such

as pa

tterns

and

colors

. Grap

hite a

nd acr

ylic wash

.

Size: A

2

Personal Logo

What is Happening now Visual Map

PERSONAL

BRANDINGDesc

riptio

n

Persona

l bran

ding p

roject

,

the ai

m is to

design

a log

o

for pe

rsonal

use C

V and a

head l

atter.

Islamic art

Typography

Bauhaus

Trade Gothic

NG TV

My mood boardChildhood

Illustrator

Reading HistoryCultureArabic typographyIslamic Art

Learning Spanish National geographicPop musicSpanish food

Get my master degreeBe a famous Graphic DesignerOpen my own companyImprove my skills as a Graphic Designer

FRIENDSDanaManalMonaFatimaARTISTTariq Atrisi

My MindMap

INTERESTED

INSPIRATION