graphic design for brochures | top 10 tips for success
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Want your business to be noticed? Your brochures are the face of your business. Creative and unique graphic design for brochures will make your business stand out.TRANSCRIPT
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Get noticed
with creative and unique brochures
LasVegasColor.com DirectMailingCenter.com
Graphic Design for Brochures | 10 Helpful Tips
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1. Don’t use too many Different Colors
LasVegasColor.com DirectMailingCenter.com
Choose a few colors that go well together and don't go crazy with them.
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2. Use Fonts Sparingly
LasVegasColor.com DirectMailingCenter.com
Pick one or two font types and sizes and use these instead of confusing the reader with many different fonts.
Avoid several font types and sizes together.
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3. Use Die-cutting Techniques
LasVegasColor.com DirectMailingCenter.com
Die cutting allows you to create shapes and unique brochures that stand out from the rest.
Give your finished product an unusual look and great appeal.
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4. Choose the Right Paper Stock
LasVegasColor.com DirectMailingCenter.com
Glossy paper stock can add pop to your images and give your brochures an appealing shine.
Matte paper choices will not show smudges as much and may be a better choice for materials that will be handled frequently.
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5. Brochure Templates
LasVegasColor.com DirectMailingCenter.com
There are many templates online that are free or low cost that can be used.
Business owners often use templates, so you may not get a brochure that is unique and original in every way.
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6. Search the Internet for Ideas
LasVegasColor.com DirectMailingCenter.com
You want your materials to be unique and appealing but you can take inspiration from what others have done.
Look for strengths and weaknesses and incorporate the best strengths in your brochure.
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7. Incorporate White Space
LasVegasColor.com DirectMailingCenter.com
Leave some empty space in your brochure. If you neglect to add any white space at all, the results could seem cluttered or crowded.
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8. Think like your Customer or Client
LasVegasColor.com DirectMailingCenter.com
Consider your brochure from the viewpoint of the recipient, and evaluate whether the material would engage you and make a favorable impression. Changing colors or fonts can have a
dramatic impact on the final results.
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9. Choose the best Printing Process
LasVegasColor.com DirectMailingCenter.com
Digital printing is cost effective but still provides quality results.
Custom digital printing can make your collateral show just how extraordinary you are.
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10. Hire a Professional
LasVegasColor.com DirectMailingCenter.com
A professional graphic designer knows what works best for business brochures.
Anyone who sees your brochure will associate them with your business.
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LasVegasColor.com DirectMailingCenter.com
4265 W. Sunset Road Las Vegas, Nevada 89118 Phone: 702.617.9000 Fax: 702. 914.6236
All your Printing needs under one Roof!
• Digital and Off-set Printing • Direct Mail • Signage • Die-cut • Foil and Embossing