UNIT 13: Graphic Design

ROMAINE WEDDERBURN

STYLES

MODERNISMModernism is a movement that is usually referred to in art and graphic design. The term modernism began to be used in graphic design in the 1925’s.

Hans Hofmann was an American artist and created this piece of art the he named ‘The Gate’. He introduced modernism to upcoming American artists during the 1930’s.

POST-MODERNISMPost-modernism is a movement that contradicts and rejects trends that modernists follow. Post-modernism was first used in the 1970’s.

Post-modernism art is known to be more extravagant and contain a wider a range of colours and designs than art created by modernists.

OP-ARTOp-art is a form of abstract art that provides you with the thought that there is movement in the photo, by using colours and patterns and putting them in to specific position.

This image is made for you think that you are travelling/falling through a never ending circle.

POP-ARTPop-art is a movement that was first used in the mid-1950’s in Britain. Pop-art predominantly contained art that was quite popular and of a modern culture. Pop-art usually had aspects of adverts and comical layouts and images implemented in to them.

ART NOUVEAUArt nouveau is an artistic movement that became extremely popular between 1890 and 1905 and was initially used in applied art and interior design/architecture. However, as time progressed Art nouveau began to be used in the making of magazines, book production and even adverts.

PUNKPunk art is mainly used on when attempting to advertise punk music or concerts. One thing that is recognised frequently when viewing punk art is the usage of different letters cut out from newspapers and magazines to spell out words. The majority of the time these letters were of different size and colour.

URBANUrban art is usually performed by people that live in a city or has an obsession or passion with the city. Some people that do graffiti refer to themselves as urban artists and thoroughly enjoy doing it even though it is recognized as vandalism which is a crime.

ANIMEAnime was first shown in Japan in 1917 and can be hand drawn but is mainly viewed through the use of TV shows and video games. The characteristics of Anime are that they are recognized to be highly colourful and contain vibrant themes.

KITSCHKitsch art was originally mentioned in the 1860’s in Munich and was said to be highly cheap but highly popular. Kitsch artists said there was a more meaningful reason of the art itself.

PHOTO-REALISTPhotorealism is when an artist attempts to recreate a photo that has already been taken by either drawing or painting it.

This artist took a photo of herself in the shower then attempted to recreate it by painting it.

FUTURISTICFuturistic art was founded in the early 20th century in Milan(Italy). Artists that looked at futurism frequently looked at technology and objects such as the car due to the fact that many people had a huge fascination with cars as they were far more rare in the early 20th century.

CARTOONCartoons started off predominantly as drawings, paintings and in print media, but has now progressed to be such more. There are now large amounts of TV shows that are cartoons and are extremely popular.

INTERNATIONAL STYLEInternational style art was first discovered in the early 20th century and was initially used by people who were architects or interested in architecture.

GRUNGEGrunge art is usually represented as being quite old and dirty. We can identify this because most grunge art is covered in stains, torn images and is usually all over the place.

GENRE

FACTUALAnother word for factual television is observational documentary. An observational documentary is a documentary that focuses on a particular person or object.

EDITORIALAn editorial is a written document and is usually referred to as a newspaper or magazine.

ACTIONAction is a genre that typically contains violence, physical threats and obstacles. Action films tend to have one hero fighting a group of villains or sometimes there may just be one villain.

ADVENTUREAdventure films usually show the main character exploring or discovering new lands. In most Adventure films we find that the protagonist is looking for an object(treasure) and accidentally stumbles across new lands. The types of films always seem to be set in a deserted area or an are with loads of nature and trees(forest).

FASHIONFashion TV shows specialise in clothing and ways to better your appearance.

FANTASY Fantasy genre is a genre that is set in an imaginary universe and very rarely contains normal human beings, but usually contains creatures that perform magic. Although fantasy films do not contain normal life like creatures that does not mean they do not have certain aspects implemented, that are in the real world.

SIMULATION Simulation game makers attempt to take real life situations and implement them in to a video game and make them as realistic as possible.

TABLOIDTabloid in TV are usually shown to inform and entertain veiwers. Tabloid Television usually covers crime and news stories that may contain a traumatizing video or flashy graphics.

SCIENCE FICTIONScience fiction is a genre that is predominantly set in the past or the future. The majority of science fiction films either involve someone travelling to the future or from the future.

MUSICAL GENRES-African-Asian-Blues-Caribbean-Country-Electronic-Folk-Hip Hop-Jazz-Latin-Pop-R&B and Soul-Rock

SPORTSSome sports have been recreated and put in to video games and movies.