P R O J E C T M A D E B Y A D V E R T I S I N G A G E N C Y

WEARABLE_DEV ICES MOBILE FLAPPY_B IRD WHATSAPP TELEGRAM SOCH I SELF IE OSCAR BITCO INS SAMSUNG COCA_COLA

TRENDS NEWSLETTER

2014 ltltltltltltltltltltltltltltltltltltltltlt

ltltltltltltltltltltltltltltltltltltltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Trends Newsletter prepared by GRAPE agency will tell about the

main numbers events technologies applications cases and the most important for the three months

ENJOY ltltltltltltltltltltltltltltltltltltltltltltltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

The most important

The most important

The most interesting facts in

The most up-to-date

The most memorable marketing

The funniest and most discussed in

category

The most interesting

The coolest respondents will answer questions in our

The most interesting

and recent statisticsNUMBERS TECHNOLOGIES

EVENTS

INFOGRAPHICS

CASES

FUN

INTERVIEWS

ARTICLES

APPLICATIONS

C O N T E N T S

ltltlt ltltlt

ltltlt

ltltlt

ltltlt

ltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE MOST IMPORTANT

NUMBERSgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

N U M B E R ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

744 400 14 bi t c o i n s o f i n t e r n e t

u s e r sthe amount of total loss of Mt Gox the largest Bitcoin electronic trading platform in Russia are ready to pay for

watching movies online according to the survey by Online Market Intelligence (OMI)

_wwwthevergecom20142255444866mt-gox-goes-offline _wwwomirussiaruruanalyticsnews201402news186html

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Trends Newsletter prepared by GRAPE agency will tell about the

main numbers events technologies applications cases and the most important for the three months

ENJOY ltltltltltltltltltltltltltltltltltltltltltltltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

The most important

The most important

The most interesting facts in

The most up-to-date

The most memorable marketing

The funniest and most discussed in

category

The most interesting

The coolest respondents will answer questions in our

The most interesting

and recent statisticsNUMBERS TECHNOLOGIES

EVENTS

INFOGRAPHICS

CASES

FUN

INTERVIEWS

ARTICLES

APPLICATIONS

C O N T E N T S

ltltlt ltltlt

ltltlt

ltltlt

ltltlt

ltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE MOST IMPORTANT

NUMBERSgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

N U M B E R ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

744 400 14 bi t c o i n s o f i n t e r n e t

u s e r sthe amount of total loss of Mt Gox the largest Bitcoin electronic trading platform in Russia are ready to pay for

watching movies online according to the survey by Online Market Intelligence (OMI)

_wwwthevergecom20142255444866mt-gox-goes-offline _wwwomirussiaruruanalyticsnews201402news186html

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

The most important

The most important

The most interesting facts in

The most up-to-date

The most memorable marketing

The funniest and most discussed in

category

The most interesting

The coolest respondents will answer questions in our

The most interesting

and recent statisticsNUMBERS TECHNOLOGIES

EVENTS

INFOGRAPHICS

CASES

FUN

INTERVIEWS

ARTICLES

APPLICATIONS

C O N T E N T S

ltltlt ltltlt

ltltlt

ltltlt

ltltlt

ltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE MOST IMPORTANT

NUMBERSgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

N U M B E R ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

744 400 14 bi t c o i n s o f i n t e r n e t

u s e r sthe amount of total loss of Mt Gox the largest Bitcoin electronic trading platform in Russia are ready to pay for

watching movies online according to the survey by Online Market Intelligence (OMI)

_wwwthevergecom20142255444866mt-gox-goes-offline _wwwomirussiaruruanalyticsnews201402news186html

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE MOST IMPORTANT

NUMBERSgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

N U M B E R ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

744 400 14 bi t c o i n s o f i n t e r n e t

u s e r sthe amount of total loss of Mt Gox the largest Bitcoin electronic trading platform in Russia are ready to pay for

watching movies online according to the survey by Online Market Intelligence (OMI)

_wwwthevergecom20142255444866mt-gox-goes-offline _wwwomirussiaruruanalyticsnews201402news186html

N U M B E R ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

744 400 14 bi t c o i n s o f i n t e r n e t

u s e r sthe amount of total loss of Mt Gox the largest Bitcoin electronic trading platform in Russia are ready to pay for

watching movies online according to the survey by Online Market Intelligence (OMI)

_wwwthevergecom20142255444866mt-gox-goes-offline _wwwomirussiaruruanalyticsnews201402news186html

N U M B E R ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

50 000 495do l l a r s m i l l i o n u s e r sthe amount of daily revenue Flappy Bird generated by in-app ads during the period the application had top positions in App Store and Google Play

signed up for Telegram in one day after Facebook announced buying WhatsApp and WhatsApprsquos further inaccessibility for almost 4 hours That made Telegram No 1 iPhone app in 48 countries

_wwwthevergecom2014255383708flappy-bird-revenue-50-k-per-day-dong-nguyen-interview

_wwwmashablecom20140223telegram

N U M B E R ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

17 000 000smartbands are to be shipped to the world market in 2014 According to the Canalys forecast the number of wearable devices will reach 45 million by 2017

_wwwcanalyscomnewsroom16-million-smart-bands-shipped-h2-2013

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE MOST UP-TO-DATE

TECHNOLOGIESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

T E C H N O L O G I E ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Smart bracelets are new but the

smart rings are still surprising Smart

rings with a function of connecting

with a smartphone and remote

devices control will appear soon

Gandalf look what wersquove got

Companies have finally realized

that geeky design of wearable

devices isnrsquot so much in demand

Cuff company has announced a new

line of accessories that can connect

your iPhone or iPad by Bluetooth

and send a signal to chosen people

rapidly in case of an emergency

RINGS OF POWER

SMART AND BEAUTIFUL

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwapparatmagcomnewscufflinc

_wwwtjournalrupaperfin-the-bluetooth-ring

_wwwmashablecom20140303bluetooth-ring

T E C H N O L O G I E ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Smart bracelets are new but the

smart rings are still surprising Smart

rings with a function of connecting

with a smartphone and remote

devices control will appear soon

Gandalf look what wersquove got

Companies have finally realized

that geeky design of wearable

devices isnrsquot so much in demand

Cuff company has announced a new

line of accessories that can connect

your iPhone or iPad by Bluetooth

and send a signal to chosen people

rapidly in case of an emergency

RINGS OF POWER

SMART AND BEAUTIFUL

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwapparatmagcomnewscufflinc

_wwwtjournalrupaperfin-the-bluetooth-ring

_wwwmashablecom20140303bluetooth-ring

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APET E C H N O L O G I E S

3D technologies are developing rapidly New Objet500 Connex3 printer

is the the worldrsquos first 3D printer that can produce multi-color multi-

material objects at the same time Yoursquoll be able to produce everything

you need at the backyard soon

Avegant company raised more

that 250 000$ in 4 hours at

Kickstarter for their new project

- mobile treater Glyph Patented

optics focus and project the light

directly onto the retina resulting in

stunning and realistic visuals

ONE PRINTER FOR EVERYTHING

MOBILE THEATER

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwmashablecom20140127stratasys-3d-printer _wwwkickstartercomprojectsavegantglypha-mobile-personal-theat-er-with-built-in-premium-au

T E C H N O L O G I E ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Fitness gadget HealBe GoBE by

Russian developers like other similar

trackers measures heart rate water

balance stress level and sleep

status The developers claim that the

gadget is unique due to its innovation

technology that counts calorie intake

automatically

British musician Bruno Zamborlin designed

and created Mogees gadget that makes

music with any object Users attach the

circular sensor at the end of the stethoscope-

like device to the surface of any everyday

object and it becomes imbued the power

of music Then users plug Mogees into a

mobile devicersquos headphone jack and connect

their headphones to the gadget to listen to

the music they create

NEW GENERATION FITNESS TRACKER

MUSICrsquoS ALL AROUND

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwmashablecom20140302mogees-music-sensor_healbecom

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE MOST INTERESTING

AND RECENT STATISTICSAPPLICATIONS

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEA P P S

gt381 mln downloads of applications

included in the Tops during 2 months

applications for Android are downloaded

х8 more often than for iOS

_ Prioridata Top 150 paidfree apps data

for the period 9122013-8022014 Russia

RECENT MOBILE APPS STATISTICS IN RUSSIA

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

IOS VS ANDROID

DOWNL O A D S AMOUN T

NO T L O C A L 8 4

L O C A L 1 6

i OS Andr o i d

Share of Russian developersrsquo applications

in the total amount of downloads - 16

LOCAL VS NOT LOCAL

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEA P P S

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

G AME S4 6

T OO L S1 8

COMMUN I C AT I

ON 1 0

E N T E R TA I NME N T 7

P RODU C T I V I T Y 4

ME D I A A ND V I D E O 3

O T H E R S1 1 THE MOST POPULAR

APPS CATEGORY IS GAMES

i OS Andr o i d

IN TERMS OF THE PLATFORMS

AP P S3 4 A P P S

5 5

G AME S6 6 G AME S

4 5

RECENT MOBILE APPS STATISTICS IN RUSSIA

_ Prioridata Top 150 paidfree apps data

for the period 9122013-8022014 Russia

A P P ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Selfie app CamMe was called the ldquomost innovative apprdquo award at Mobile

World Congress in Barcelona The app uses gesture controls to help users

to take selfies from up to 5 metres away from the device To take a selfie

users should simply raise a hand and make a fist which triggers a three-

second shutter timer

Secret is a new social app for sharing secrets with your friends

anonymously You can like share and leave comments to the posts (also

anonymously of course) During registration your contact list is synced

with the app giving you access to your friends secrets but you will never

know who exactly of your friends uses Secret - only their total number will

be available

WELCOME CamMe SECRET mdashSPEAK FREELY

_wwwpointgrabcomcamme _wwwsecretly

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEA P P S

gt381 mln downloads of applications

included in the Tops during 2 months

applications for Android are downloaded

х8 more often than for iOS

_ Prioridata Top 150 paidfree apps data

for the period 9122013-8022014 Russia

RECENT MOBILE APPS STATISTICS IN RUSSIA

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

IOS VS ANDROID

DOWNL O A D S AMOUN T

NO T L O C A L 8 4

L O C A L 1 6

i OS Andr o i d

Share of Russian developersrsquo applications

in the total amount of downloads - 16

LOCAL VS NOT LOCAL

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEA P P S

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

G AME S4 6

T OO L S1 8

COMMUN I C AT I

ON 1 0

E N T E R TA I NME N T 7

P RODU C T I V I T Y 4

ME D I A A ND V I D E O 3

O T H E R S1 1 THE MOST POPULAR

APPS CATEGORY IS GAMES

i OS Andr o i d

IN TERMS OF THE PLATFORMS

AP P S3 4 A P P S

5 5

G AME S6 6 G AME S

4 5

RECENT MOBILE APPS STATISTICS IN RUSSIA

_ Prioridata Top 150 paidfree apps data

for the period 9122013-8022014 Russia

A P P ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Selfie app CamMe was called the ldquomost innovative apprdquo award at Mobile

World Congress in Barcelona The app uses gesture controls to help users

to take selfies from up to 5 metres away from the device To take a selfie

users should simply raise a hand and make a fist which triggers a three-

second shutter timer

Secret is a new social app for sharing secrets with your friends

anonymously You can like share and leave comments to the posts (also

anonymously of course) During registration your contact list is synced

with the app giving you access to your friends secrets but you will never

know who exactly of your friends uses Secret - only their total number will

be available

WELCOME CamMe SECRET mdashSPEAK FREELY

_wwwpointgrabcomcamme _wwwsecretly

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEA P P S

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

G AME S4 6

T OO L S1 8

COMMUN I C AT I

ON 1 0

E N T E R TA I NME N T 7

P RODU C T I V I T Y 4

ME D I A A ND V I D E O 3

O T H E R S1 1 THE MOST POPULAR

APPS CATEGORY IS GAMES

i OS Andr o i d

IN TERMS OF THE PLATFORMS

AP P S3 4 A P P S

5 5

G AME S6 6 G AME S

4 5

RECENT MOBILE APPS STATISTICS IN RUSSIA

_ Prioridata Top 150 paidfree apps data

for the period 9122013-8022014 Russia

A P P ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Selfie app CamMe was called the ldquomost innovative apprdquo award at Mobile

World Congress in Barcelona The app uses gesture controls to help users

to take selfies from up to 5 metres away from the device To take a selfie

users should simply raise a hand and make a fist which triggers a three-

second shutter timer

Secret is a new social app for sharing secrets with your friends

anonymously You can like share and leave comments to the posts (also

anonymously of course) During registration your contact list is synced

with the app giving you access to your friends secrets but you will never

know who exactly of your friends uses Secret - only their total number will

be available

WELCOME CamMe SECRET mdashSPEAK FREELY

_wwwpointgrabcomcamme _wwwsecretly

A P P ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Selfie app CamMe was called the ldquomost innovative apprdquo award at Mobile

World Congress in Barcelona The app uses gesture controls to help users

to take selfies from up to 5 metres away from the device To take a selfie

users should simply raise a hand and make a fist which triggers a three-

second shutter timer

Secret is a new social app for sharing secrets with your friends

anonymously You can like share and leave comments to the posts (also

anonymously of course) During registration your contact list is synced

with the app giving you access to your friends secrets but you will never

know who exactly of your friends uses Secret - only their total number will

be available

WELCOME CamMe SECRET mdashSPEAK FREELY

_wwwpointgrabcomcamme _wwwsecretly

A P P ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Wanna have some coffee or take a walk in the park on a sunny

day but have no one to go with New app Letrsquos YEP from Russian

developers will help you to find someone to spend time together No

need to be shy - just enjoy

Dimbstrunk mdash app is created to find out your friendsrsquo reactions You take

a photo or video add a caption choose who to send the message to

and wait for your friends to open When they do a video of their reaction

is recorded on the front camera and sent back to you automatically

Share the videos with reactions on Facebook or Twitter

LETrsquoS YEP DUMBSTRUCK mdashMORE EMOTIONS

_wwwletsyepcomru _wwwdumbstruckme

A P P ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Another interesting way to chat with friends - Hipe messenger

All dialogs are implemented in the form of full-screen cards that

containing animation video pictures and brief comments Responses

shall be given in 99 seconds - the dialogue lives until you respond

each other If you stop the dialogue is removed from devices and

servers

Are there any quotes you want to share with your friends No problem

Notegraphy helps to visualise short pieces of text creating your own

galleries view other usersrsquo posts follow them and leave comments Send

quotes by mail or WhatsApp share via social networks The service has

also the web version

PURE EMOTIONS WITH HIPE

NOTEGRAPHY mdashINSTAGRAM FOR WORDS

_wwwnotegraphycom

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

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THE MOST IMPORTANT

EVENTSgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

E V E N T ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Samsung Galaxy S5 Huawei Talk Band B1 Samsung Gear 2

MOBILE WORLD CONGRESSThe largest mobile conference in the world took place in Barcelona in February

The most long-waited part of the conference was

presenting a new range of products by Samsung

The key mobile marker trends are a growing

number of cheap smartphones as well as the

increase in the the amount of wearable devices

especially in the field of health and fitness

_wwwmashablecom20140224mobile-world-congress-news

E V E N T ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Samsung Galaxy S5 Huawei Talk Band B1 Samsung Gear 2

MOBILE WORLD CONGRESSThe largest mobile conference in the world took place in Barcelona in February

The most long-waited part of the conference was

presenting a new range of products by Samsung

The key mobile marker trends are a growing

number of cheap smartphones as well as the

increase in the the amount of wearable devices

especially in the field of health and fitness

_wwwmashablecom20140224mobile-world-congress-news

E V E N T ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Julian Assange at SXSWSXSW 2014MoreMore More

Edward Snowden at SXSW

SOUTH BY SOUTHWEST FESTIVAL (SXSWI) One of the largest annual festivals in the world combining music interactive and films

The key speakers of this year were Julian Assange

and Edward Snowden talking about privacy and

personal data secure

Leading speaker of digital and advertising industries

presentations and round tables Independent Film

Festivals and a five-day music iTunes marathon

brought together thousands of professionals from all

around the world

_httpsxswcominteractivesessionskeynotes

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE MOST MEMORABLE MARKETING

CASESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

C A S E ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

We are often stuck to our smartphones Coca-Cola with the help of

the ldquoinnovative gadgetrdquo Social Media Guard takes the ldquosocialrdquo out

of media and puts it back into your life

Coca-Cola is really having a go

at social media The point this

time is that ldquolikingrdquo things just isnrsquot

enough You have to love them

Like is not enough Positive video

and the song ldquoLove Me Againrdquo

by English artist John Newman -

enjoy

PURE GEENIUS

LOVE INSTEAD OF

ldquoLIKESrdquo

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwdigitalbuzzblogcomcoca-cola-the-social-media-gard _wwwadweekcomadfreakdo-you-incredibly-bubbly-ad-coca-cola-light-or-do-you-love-it-155894

C A S E ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

We are often stuck to our smartphones Coca-Cola with the help of

the ldquoinnovative gadgetrdquo Social Media Guard takes the ldquosocialrdquo out

of media and puts it back into your life

Coca-Cola is really having a go

at social media The point this

time is that ldquolikingrdquo things just isnrsquot

enough You have to love them

Like is not enough Positive video

and the song ldquoLove Me Againrdquo

by English artist John Newman -

enjoy

PURE GEENIUS

LOVE INSTEAD OF

ldquoLIKESrdquo

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwdigitalbuzzblogcomcoca-cola-the-social-media-gard _wwwadweekcomadfreakdo-you-incredibly-bubbly-ad-coca-cola-light-or-do-you-love-it-155894

C A S E ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

A playful and seemingly magical ad for Apotek Hjaumlrtatrsquos Apolosophy

hair-care products in Stockholm subway recognising when trains

entered the station it then showed a womanrsquos hair blowing all around

as though windswept by the train

Again Coca-Cola This time

with a project dedicated to

St Valentinersquos Day A virtual

vending machine projected

on a wall would only appear

for couples helping single

people feel even worse about

being alone The machine also

personalized sodas by putting

the couplersquos names on cans

TO BREATHE LIFE INTO A BRAND

COKE VIRTUAL VENDING MACHINE

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwadweekcomadfreakwonderful-subway-ad-shows-womans-hair-blowing-around-just-train-arrives-155986

_wwwadweekcomadfreakcoke-creates-virtual-vending-ma-chine-only-appears-couples-155990

C A S E ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

A page-by-page interactive companion to Khaled Hosseinirsquos

ldquoAnd the Mountains Echoedrdquo book - 402 pages of unique digital

interpretations inspired by the words found on each of the

402 pages of the novel itself A striking example that online

promotion is applicable not only for music albums but also for

books

Imagine if what has happened in Syria were

to happen in London Thatrsquos a video for PSA

campaigns aimed at getting people to help the

children of Syria It shows an ordinary girlrsquos world

falling apart over a period of a year - as her

comfortable middle-class existence evaporates

and she finds herself a homeless and fatherless

refugee amid the horrors of war Just because

it isnrsquot happening here doesnrsquot mean it isnrsquot

happening

ECHO PROJECT

CHILDREN OF WAR

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwechoprojectca _wwwadweekcomadfreakthree-years-later-we-finally-have-brutally-powerful-ad-about-crisis-syria-156109

C A S E ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Do you remember Marty McFlyrsquos hoverboard in the film by

Robert Zemeckis ldquoBack to the Future 2rdquo Tony Hawk and actor

Christopher Lloyd participated in an epic fake hoverboard troll

Yes this is fake But admit you dreamed of having one when

you were a kid

Pepsi MAX proves and its viral

campaign prove that human

potential is boundless Breaking

all laws of physics British

stuntman Damien Walters proves

that a loop can be done even on

foot What else Probably flying

FUTURErsquoS ALREADY HERE

MISSION POSSIBLE

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwtechcrunchcom20140304why-are-all-these-celebrities-participating-in-an-epic-fake-hoverboard-troll

_wwwhot-digitalru20142pepsi-max-human-loop-loop

C A S E ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

How does a clothing brand get 7 million YouTube views in one day

By getting 20 strangers to kiss each other The strangers are actually

actors but the awkwardness embarrassment sympathy and passionate

kisses look like real

Surprising concept of a new ad -

Duracell Bus Shelter in Montreal

Heats Up When Everyone Holds

Hands To keep warm in chilly

Montreal passengers needed

to join hands to complete a circuit

and activate heaters in a branded

bus shelter

STRANGERS KISSING

WARM AD

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwadweekcomadfreakduracell-bus-shelter-montreal-heats-when-everyone-holds-hands-156263

_wwwadweekcomadfreakcringey-cute-clothing-ad-strangers-kissing-has-7-million-views-one-day-156249

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE MOST INTERESTING FACTS IN

INFOGRAPHICSgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

I N F O G R A P H I C ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

The Olympics are over mdash itrsquos time to take

stock Interesting infographics by crimnos

hexagon illustrates social network activity

connected with Olympic games

SOCHI ON SOCIAL

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwcrimsonhexagoncomblogcurrent-eventsgoing-gold-competition-social

I N F O G R A P H I C ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

The Olympics are over mdash itrsquos time to take

stock Interesting infographics by crimnos

hexagon illustrates social network activity

connected with Olympic games

SOCHI ON SOCIAL

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwcrimsonhexagoncomblogcurrent-eventsgoing-gold-competition-social

I N F O G R A P H I C ST r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEИ Н Ф О Г Р А Ф И К

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

Interesting infographics by Econsultancy shows what exactly

content marketing is and what its key elements areTHE PERIODIC TABLE OF CONTENT MARKETING

gtgtgtgtgtgtgtgtgtgtgtgtgtgt_wwwmedia-mediaru201403periodicheskaya-tablit-sa-kontent-marketinga

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE COOLEST RESPONDENTS WILL ANSWER QUESTIONS IN OUR

INTERVIEWSgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

Igor do you have a methodology of work in your company or

do you just leave the imagination drive away And if you have

one which kind of methodology would you suggest to other

strategists

Yes we have different and iterative methodologies to research

create produce test deliver measure etc We use the Design

Thinking Approach as part of our discovery methodology and

the Lean UX amp Agile as part of the delivery methodology Having

a methodology allows you to avoid wasting valuable time at the

beginning of the project since you easily have both the macro

vision and also the small tasks that need to be developed for the

project It is also important because it helps you to replicate a

blockbuster if you had one

Our Design Thinking methodology is based on three main pillars

The first one is about people you have to go beyond their stated

desires and understand their latent needs The second pillar is

about business comprehend the business and communication

goals searching for the Whys instead of the Hows The third

pillar is about technology what is technologically feasible to

achieve the clientrsquos goal The overlay of these three main pillars ndash

technology business and people ndash is where relevant innovation

lies

What I suggest to other strategists is any methodology that offers

a toolkit where they can select the best tools depending on the

clientrsquos needs But donrsquot be attached to labels or fads and never

ever forget to always put people first

The overlay of these three main pillars mdash technology business and people ndash is where relevant innovation lies

ldquo

rdquo

We will publish interviews with world experts of our industry

every three months in the frame of our Trends Newsletter We

ask questions about everything about work and life people and

technology business The star of our first issue is Igor Saraiva

creative director and co-founder of PorQueNatildeo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

Do you think that a mobile app can meet

any clientrsquos needs

No I donrsquot think that an app can solve all

brandrsquos problems I think it should be a part

of an integrated communication of a very

defined and clear strategy The whole market

has to understand that having an app and

having a mobile strategy are two different

things

If a client asks us to build an app that we

donrsquot believe will work then we donrsquot do it

Mobile users neither forgive nor forget And

itrsquos not about the clientrsquos money or about

your agencyrsquos portfolio Itrsquos about delivering

relevant products to people Products and

services that participate in peoplersquos life If

you want to have a long-term relationship

with your client you should have the courage

to develop those things that both believe in

You almost quit advertising So what

happened that made you stay

My academic background is Design not

Advertising Irsquom more used to projects centred

on people than on campaigns centred on

sales For many years as a director of planning

at Griumlngonu I applied my knowledge in

strategic design to build valuable brand

positioning in the digital world

I wasnrsquot completely happy because I wanted

to help brands to create new services and

products instead of being part only of the

communication process A voice was urging

me to do something relevant and useful So

I quit my job and started my own company

with a childhood friend who was a very well

established multinational brand manager

Itrsquos about delivering relevant products to peopleldquo rdquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

How has the competition changed in the

last few years in this market

A few years ago mobile universe was very

similar to what the web was at its beginning

technology-based Brands were creating

apps using QR codes augmented reality

and accelerometers without knowing why

they were using that Nowadays the market

has changed a lot top agencies realized

the importance of creating relevant mobile

services and some brands understood the

difference between an App and a Mobile

Strategy

Also at the beginning there were a lot of

freelance developers working at their own

risk Today there are a plenty of mobile

producers but there are very few companies

that are developing mobile apps that expand

the brandrsquos essence and positioning

What do you think is the major

breakthrough in the sphere of technology

in recent time

For me these are two main technologies 3D

printing and wearable devices such as smart

watches and Google glasses 3D printing has

a big crowdsourcing commercial potential

and wearable devices can seamlessly

connect people with each other and with

brands I would say that they are going to be

a big hit for the next few years

Nowadays the market has changed a lot top agencies realized the importance of creating relevant mobile services and a some brands understood the difference between an App and a Mobile Strategy

ldquo

rdquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

gtgtgtgtgtgtgtgtgtgtgtgtgtgt

What do you hate most about your

coworkers clients and competitors

About my coworkers the thing that I donrsquot like

is when I realize there is lack of care sense

of ownership when they donrsquot pay attention

to the details The process is as important as

the results are

What I hate the most about clients is when they

donrsquot realize that advertising has changed a

lot recently Mobile is not about brandrsquos story

Itrsquos about peoplersquos stories This is the major

breakthrough change and some clients still

donrsquot understand it Also most of the clients

want to develop already-seen-app-ideas

thinking that they are innovative because

they are on a ldquonewrdquo medium Innovation

comes from boldness

What I hate about my competitors is when

they brag about putting a lot of apps in the

market They donrsquot realize it is not about

quantity itrsquos about quality But when they say

they donrsquot care about the users that really

pisses me off

Whom would you send a job offer

There are tons of geniuses out there very

talented people and bright minds But there

are no names that come to my mind right

now What we look for when we are hiring

at PorQueNatildeo is passionate people who are

really in love with their job Those who have

the will to get better and better every single

day Technical skills do not matter ndash they

can be developed But passion on the other

hand is very different It cannot be taught

Mobile is not about brandrsquos story Itrsquos about peoplersquos stories

ldquordquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE FUNNIEST AND MOST DISCUSSED IN

CATEGORYFUNgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

F U NT r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Ellen Degeneresrsquo celebrity-packed selfie from the 86th Academy

Awards literally rocked Twitter The tweet managed to collect more than

3 million retweets became the most popular and the most retweeted

tweet and gave life to lots of internet memes

SELFIE RULESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_httpstwittercomTheEllenShow

_httpstwittercomHomerJSimpson _wwwflickrcomphotosochre_jelly12932343693

_httpstwittercomLEGO_Group _httpstwittercomRealGrumpyCat

Igor do you have a methodology of work in your company or

do you just leave the imagination drive away And if you have

one which kind of methodology would you suggest to other

strategists

Yes we have different and iterative methodologies to research

create produce test deliver measure etc We use the Design

Thinking Approach as part of our discovery methodology and

the Lean UX amp Agile as part of the delivery methodology Having

a methodology allows you to avoid wasting valuable time at the

beginning of the project since you easily have both the macro

vision and also the small tasks that need to be developed for the

project It is also important because it helps you to replicate a

blockbuster if you had one

Our Design Thinking methodology is based on three main pillars

The first one is about people you have to go beyond their stated

desires and understand their latent needs The second pillar is

about business comprehend the business and communication

goals searching for the Whys instead of the Hows The third

pillar is about technology what is technologically feasible to

achieve the clientrsquos goal The overlay of these three main pillars ndash

technology business and people ndash is where relevant innovation

lies

What I suggest to other strategists is any methodology that offers

a toolkit where they can select the best tools depending on the

clientrsquos needs But donrsquot be attached to labels or fads and never

ever forget to always put people first

The overlay of these three main pillars mdash technology business and people ndash is where relevant innovation lies

ldquo

rdquo

We will publish interviews with world experts of our industry

every three months in the frame of our Trends Newsletter We

ask questions about everything about work and life people and

technology business The star of our first issue is Igor Saraiva

creative director and co-founder of PorQueNatildeo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

Do you think that a mobile app can meet

any clientrsquos needs

No I donrsquot think that an app can solve all

brandrsquos problems I think it should be a part

of an integrated communication of a very

defined and clear strategy The whole market

has to understand that having an app and

having a mobile strategy are two different

things

If a client asks us to build an app that we

donrsquot believe will work then we donrsquot do it

Mobile users neither forgive nor forget And

itrsquos not about the clientrsquos money or about

your agencyrsquos portfolio Itrsquos about delivering

relevant products to people Products and

services that participate in peoplersquos life If

you want to have a long-term relationship

with your client you should have the courage

to develop those things that both believe in

You almost quit advertising So what

happened that made you stay

My academic background is Design not

Advertising Irsquom more used to projects centred

on people than on campaigns centred on

sales For many years as a director of planning

at Griumlngonu I applied my knowledge in

strategic design to build valuable brand

positioning in the digital world

I wasnrsquot completely happy because I wanted

to help brands to create new services and

products instead of being part only of the

communication process A voice was urging

me to do something relevant and useful So

I quit my job and started my own company

with a childhood friend who was a very well

established multinational brand manager

Itrsquos about delivering relevant products to peopleldquo rdquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

How has the competition changed in the

last few years in this market

A few years ago mobile universe was very

similar to what the web was at its beginning

technology-based Brands were creating

apps using QR codes augmented reality

and accelerometers without knowing why

they were using that Nowadays the market

has changed a lot top agencies realized

the importance of creating relevant mobile

services and some brands understood the

difference between an App and a Mobile

Strategy

Also at the beginning there were a lot of

freelance developers working at their own

risk Today there are a plenty of mobile

producers but there are very few companies

that are developing mobile apps that expand

the brandrsquos essence and positioning

What do you think is the major

breakthrough in the sphere of technology

in recent time

For me these are two main technologies 3D

printing and wearable devices such as smart

watches and Google glasses 3D printing has

a big crowdsourcing commercial potential

and wearable devices can seamlessly

connect people with each other and with

brands I would say that they are going to be

a big hit for the next few years

Nowadays the market has changed a lot top agencies realized the importance of creating relevant mobile services and a some brands understood the difference between an App and a Mobile Strategy

ldquo

rdquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

gtgtgtgtgtgtgtgtgtgtgtgtgtgt

What do you hate most about your

coworkers clients and competitors

About my coworkers the thing that I donrsquot like

is when I realize there is lack of care sense

of ownership when they donrsquot pay attention

to the details The process is as important as

the results are

What I hate the most about clients is when they

donrsquot realize that advertising has changed a

lot recently Mobile is not about brandrsquos story

Itrsquos about peoplersquos stories This is the major

breakthrough change and some clients still

donrsquot understand it Also most of the clients

want to develop already-seen-app-ideas

thinking that they are innovative because

they are on a ldquonewrdquo medium Innovation

comes from boldness

What I hate about my competitors is when

they brag about putting a lot of apps in the

market They donrsquot realize it is not about

quantity itrsquos about quality But when they say

they donrsquot care about the users that really

pisses me off

Whom would you send a job offer

There are tons of geniuses out there very

talented people and bright minds But there

are no names that come to my mind right

now What we look for when we are hiring

at PorQueNatildeo is passionate people who are

really in love with their job Those who have

the will to get better and better every single

day Technical skills do not matter ndash they

can be developed But passion on the other

hand is very different It cannot be taught

Mobile is not about brandrsquos story Itrsquos about peoplersquos stories

ldquordquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE FUNNIEST AND MOST DISCUSSED IN

CATEGORYFUNgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

F U NT r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Ellen Degeneresrsquo celebrity-packed selfie from the 86th Academy

Awards literally rocked Twitter The tweet managed to collect more than

3 million retweets became the most popular and the most retweeted

tweet and gave life to lots of internet memes

SELFIE RULESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_httpstwittercomTheEllenShow

_httpstwittercomHomerJSimpson _wwwflickrcomphotosochre_jelly12932343693

_httpstwittercomLEGO_Group _httpstwittercomRealGrumpyCat

Do you think that a mobile app can meet

any clientrsquos needs

No I donrsquot think that an app can solve all

brandrsquos problems I think it should be a part

of an integrated communication of a very

defined and clear strategy The whole market

has to understand that having an app and

having a mobile strategy are two different

things

If a client asks us to build an app that we

donrsquot believe will work then we donrsquot do it

Mobile users neither forgive nor forget And

itrsquos not about the clientrsquos money or about

your agencyrsquos portfolio Itrsquos about delivering

relevant products to people Products and

services that participate in peoplersquos life If

you want to have a long-term relationship

with your client you should have the courage

to develop those things that both believe in

You almost quit advertising So what

happened that made you stay

My academic background is Design not

Advertising Irsquom more used to projects centred

on people than on campaigns centred on

sales For many years as a director of planning

at Griumlngonu I applied my knowledge in

strategic design to build valuable brand

positioning in the digital world

I wasnrsquot completely happy because I wanted

to help brands to create new services and

products instead of being part only of the

communication process A voice was urging

me to do something relevant and useful So

I quit my job and started my own company

with a childhood friend who was a very well

established multinational brand manager

Itrsquos about delivering relevant products to peopleldquo rdquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

How has the competition changed in the

last few years in this market

A few years ago mobile universe was very

similar to what the web was at its beginning

technology-based Brands were creating

apps using QR codes augmented reality

and accelerometers without knowing why

they were using that Nowadays the market

has changed a lot top agencies realized

the importance of creating relevant mobile

services and some brands understood the

difference between an App and a Mobile

Strategy

Also at the beginning there were a lot of

freelance developers working at their own

risk Today there are a plenty of mobile

producers but there are very few companies

that are developing mobile apps that expand

the brandrsquos essence and positioning

What do you think is the major

breakthrough in the sphere of technology

in recent time

For me these are two main technologies 3D

printing and wearable devices such as smart

watches and Google glasses 3D printing has

a big crowdsourcing commercial potential

and wearable devices can seamlessly

connect people with each other and with

brands I would say that they are going to be

a big hit for the next few years

Nowadays the market has changed a lot top agencies realized the importance of creating relevant mobile services and a some brands understood the difference between an App and a Mobile Strategy

ldquo

rdquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

gtgtgtgtgtgtgtgtgtgtgtgtgtgt

What do you hate most about your

coworkers clients and competitors

About my coworkers the thing that I donrsquot like

is when I realize there is lack of care sense

of ownership when they donrsquot pay attention

to the details The process is as important as

the results are

What I hate the most about clients is when they

donrsquot realize that advertising has changed a

lot recently Mobile is not about brandrsquos story

Itrsquos about peoplersquos stories This is the major

breakthrough change and some clients still

donrsquot understand it Also most of the clients

want to develop already-seen-app-ideas

thinking that they are innovative because

they are on a ldquonewrdquo medium Innovation

comes from boldness

What I hate about my competitors is when

they brag about putting a lot of apps in the

market They donrsquot realize it is not about

quantity itrsquos about quality But when they say

they donrsquot care about the users that really

pisses me off

Whom would you send a job offer

There are tons of geniuses out there very

talented people and bright minds But there

are no names that come to my mind right

now What we look for when we are hiring

at PorQueNatildeo is passionate people who are

really in love with their job Those who have

the will to get better and better every single

day Technical skills do not matter ndash they

can be developed But passion on the other

hand is very different It cannot be taught

Mobile is not about brandrsquos story Itrsquos about peoplersquos stories

ldquordquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE FUNNIEST AND MOST DISCUSSED IN

CATEGORYFUNgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

F U NT r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Ellen Degeneresrsquo celebrity-packed selfie from the 86th Academy

Awards literally rocked Twitter The tweet managed to collect more than

3 million retweets became the most popular and the most retweeted

tweet and gave life to lots of internet memes

SELFIE RULESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_httpstwittercomTheEllenShow

_httpstwittercomHomerJSimpson _wwwflickrcomphotosochre_jelly12932343693

_httpstwittercomLEGO_Group _httpstwittercomRealGrumpyCat

How has the competition changed in the

last few years in this market

A few years ago mobile universe was very

similar to what the web was at its beginning

technology-based Brands were creating

apps using QR codes augmented reality

and accelerometers without knowing why

they were using that Nowadays the market

has changed a lot top agencies realized

the importance of creating relevant mobile

services and some brands understood the

difference between an App and a Mobile

Strategy

Also at the beginning there were a lot of

freelance developers working at their own

risk Today there are a plenty of mobile

producers but there are very few companies

that are developing mobile apps that expand

the brandrsquos essence and positioning

What do you think is the major

breakthrough in the sphere of technology

in recent time

For me these are two main technologies 3D

printing and wearable devices such as smart

watches and Google glasses 3D printing has

a big crowdsourcing commercial potential

and wearable devices can seamlessly

connect people with each other and with

brands I would say that they are going to be

a big hit for the next few years

Nowadays the market has changed a lot top agencies realized the importance of creating relevant mobile services and a some brands understood the difference between an App and a Mobile Strategy

ldquo

rdquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

gtgtgtgtgtgtgtgtgtgtgtgtgtgt

What do you hate most about your

coworkers clients and competitors

About my coworkers the thing that I donrsquot like

is when I realize there is lack of care sense

of ownership when they donrsquot pay attention

to the details The process is as important as

the results are

What I hate the most about clients is when they

donrsquot realize that advertising has changed a

lot recently Mobile is not about brandrsquos story

Itrsquos about peoplersquos stories This is the major

breakthrough change and some clients still

donrsquot understand it Also most of the clients

want to develop already-seen-app-ideas

thinking that they are innovative because

they are on a ldquonewrdquo medium Innovation

comes from boldness

What I hate about my competitors is when

they brag about putting a lot of apps in the

market They donrsquot realize it is not about

quantity itrsquos about quality But when they say

they donrsquot care about the users that really

pisses me off

Whom would you send a job offer

There are tons of geniuses out there very

talented people and bright minds But there

are no names that come to my mind right

now What we look for when we are hiring

at PorQueNatildeo is passionate people who are

really in love with their job Those who have

the will to get better and better every single

day Technical skills do not matter ndash they

can be developed But passion on the other

hand is very different It cannot be taught

Mobile is not about brandrsquos story Itrsquos about peoplersquos stories

ldquordquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE FUNNIEST AND MOST DISCUSSED IN

CATEGORYFUNgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

F U NT r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Ellen Degeneresrsquo celebrity-packed selfie from the 86th Academy

Awards literally rocked Twitter The tweet managed to collect more than

3 million retweets became the most popular and the most retweeted

tweet and gave life to lots of internet memes

SELFIE RULESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_httpstwittercomTheEllenShow

_httpstwittercomHomerJSimpson _wwwflickrcomphotosochre_jelly12932343693

_httpstwittercomLEGO_Group _httpstwittercomRealGrumpyCat

What do you hate most about your

coworkers clients and competitors

About my coworkers the thing that I donrsquot like

is when I realize there is lack of care sense

of ownership when they donrsquot pay attention

to the details The process is as important as

the results are

What I hate the most about clients is when they

donrsquot realize that advertising has changed a

lot recently Mobile is not about brandrsquos story

Itrsquos about peoplersquos stories This is the major

breakthrough change and some clients still

donrsquot understand it Also most of the clients

want to develop already-seen-app-ideas

thinking that they are innovative because

they are on a ldquonewrdquo medium Innovation

comes from boldness

What I hate about my competitors is when

they brag about putting a lot of apps in the

market They donrsquot realize it is not about

quantity itrsquos about quality But when they say

they donrsquot care about the users that really

pisses me off

Whom would you send a job offer

There are tons of geniuses out there very

talented people and bright minds But there

are no names that come to my mind right

now What we look for when we are hiring

at PorQueNatildeo is passionate people who are

really in love with their job Those who have

the will to get better and better every single

day Technical skills do not matter ndash they

can be developed But passion on the other

hand is very different It cannot be taught

Mobile is not about brandrsquos story Itrsquos about peoplersquos stories

ldquordquo

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APEI N T E R V I E W S

ltltltltltltltltltltltltltlt

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE FUNNIEST AND MOST DISCUSSED IN

CATEGORYFUNgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

F U NT r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Ellen Degeneresrsquo celebrity-packed selfie from the 86th Academy

Awards literally rocked Twitter The tweet managed to collect more than

3 million retweets became the most popular and the most retweeted

tweet and gave life to lots of internet memes

SELFIE RULESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_httpstwittercomTheEllenShow

_httpstwittercomHomerJSimpson _wwwflickrcomphotosochre_jelly12932343693

_httpstwittercomLEGO_Group _httpstwittercomRealGrumpyCat

T r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

THE FUNNIEST AND MOST DISCUSSED IN

CATEGORYFUNgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

F U NT r e n d s N e w s l e t t e r Q 1 2 0 1 4

GR APE

Ellen Degeneresrsquo celebrity-packed selfie from the 86th Academy

Awards literally rocked Twitter The tweet managed to collect more than

3 million retweets became the most popular and the most retweeted

tweet and gave life to lots of internet memes

SELFIE RULESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_httpstwittercomTheEllenShow

_httpstwittercomHomerJSimpson _wwwflickrcomphotosochre_jelly12932343693

_httpstwittercomLEGO_Group _httpstwittercomRealGrumpyCat

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Ellen Degeneresrsquo celebrity-packed selfie from the 86th Academy

Awards literally rocked Twitter The tweet managed to collect more than

3 million retweets became the most popular and the most retweeted

tweet and gave life to lots of internet memes

SELFIE RULESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_httpstwittercomTheEllenShow

_httpstwittercomHomerJSimpson _wwwflickrcomphotosochre_jelly12932343693

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The Olympics passed

With their unopened ringhellip

hellip and surprise of the US figure skater Ashley Wagner

FASTER HIGHER STRONGERgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_wwwtjournalrupapersnow-fail _mashablecom20140209ashley-wagner-meme

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Acquisition of WhatsApp for $ 16 billion excluding

$ 3 billion in options could raise any feelings but

indifference The restless ones reacted immediately

and calculated what else could be bought with that

money

For example 64 unmanned

missions to Marshellip

hellip 85 Lionels Messi hellip hellipor 5466 annual salaries of

members of Gazpromrsquos Board

hellip or 16 Instagrams hellip

WHAT OS CHEAPER THAN WHATSAPP

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_thingsthatarecheaperthanwhatsapptumblrcom

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Moscow is the saddest city for selfies according to selfiecitynet that

examined Instagram photos by residents of Moscow Bangkok Berlin

New York and Sao Paulo

Meanwhile - tennis players

Djokovic and Murray taking a

selfie during the showdown

And even the epic story enta

ru teamrsquos dismissal finished

with a group selfie

Some of Swedish fitness clubs

banned visitors taking self shots

in dressing room

SOME WORDS ABOUT SELFIEgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

_mashablecom20140305djokovic-murray-selfie

_tjournalrupapergym-selfie-ban_wwwthe-villageruvillagecitymoscow-in-figures140013-selfiecity

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ARTICLESgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

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Paul Zak Blood test after using Twitterr

Jack Ma (Alibaba Group) teaches you how to be successful in business

Ted Livingston future of mobile messengers

Advertisingrsquos Next Frontier

WhatsApp стал сотовым оператором

WHAT WAS NOT INCLUDED IN OUR ISSUE BUT IS REALLY WORTH SEEING

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

Will 3D Printing Upend Fashion

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_wwwsiliconruscom201403art-of-entrepreneurship

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Paul Zak Blood test after using Twitterr

Jack Ma (Alibaba Group) teaches you how to be successful in business

Ted Livingston future of mobile messengers

Advertisingrsquos Next Frontier

WhatsApp стал сотовым оператором

WHAT WAS NOT INCLUDED IN OUR ISSUE BUT IS REALLY WORTH SEEING

gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

Will 3D Printing Upend Fashion

_wwwslonrubiz1068172

_wwwsiliconruscom201403art-of-entrepreneurship

_wwwsiliconruscom201403kik

_wwwmashablecom201403033d-printing-fashion

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_wwwmashablecom20140309advertising-in-ternet-of-everything-sxsw

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Real superpowers bionics for animals and human

World-Traveling Copywriter Will Work for Free in Exchange for Room and Board (Meet the Backpacker Intern)

8 Ways Tech Has Completely Rewired Our Brains

Why we hate Google Glass - and all new

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And to sum up How to save our brain 7 main rules of information diet

Nickolay Belousov I bought wi-fi wages quit my job and life began - story of Madrobots

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