GRAPE DIGITAL

Started in 2002

First Strategic Digital Agency in Russia

№3 in ACAR rating of

creative digital agencies

in Russia

48 people in

house

Pioneer & leader in online viral marketing in Russia

MMFR winner for

two years in a row.

2000+ successful projects

Web2.0Strategy

Design

Social Media

Mobile advertising

Blogosphere

3D technologies

Games

Complex

Solutions

CommunityBuilding

The consumer is digital.

We are sure that the media landscape

has changed. In fact it's ever changing.

Digital is no longer a media channel. It's

become the ultimate media sphere,

which surrounds the consumer 24/7.

Businesses are to follow.

GRAPE OPORTUNITY

Creativity matters.If you are not interesting – you are dead. But

our key point is to drive business results for

our clients. We first decide what to do with

our client's audience online, and then do our

best to engage them with the coolest

interactive experience.

Strategy counts.

GRAPE APPROACH

GRAPE SERVICES

15%

29%

24%

10%

9%

Integrated strategies Online services & web-sites

Viral marketing & com-munity building

Online advertising

Content management Games & in-game adver-tising

Mobile marketing Other

Complex solutions.

360º realizations.

GRAPE STRUCTURE

GRAPE STRUCTURE

GRAPE CLIENTS

GRAPE AWARDS

2007 – Gold at Moscow International Advertising

Festival in the “Corporate Website” category.

2006 – Gold at Moscow International Advertising

Festival in the “Multimedia” category.

2003 - 2 “Golden Site” awards for AxeEffect.ru

website in “Design” and “Brand – Trademark”

category.

2002 - Gold at “IT @ Internet Awards” in the

“Content Management Sysytems” category.

GRAPE PROJECT

Our challenge:Instead of creating a new website 2-3 times a

year (for each promo action) and driving

people there using media campaigns, why

don't we create a sustainable platform with

ongoing communication and keep the

consumers interested 365 days a year?

Sustainable platform.

GRAPE PROJECT

Digital platform:

AxeEffect.ru community. 

+ =

GRAPE PROJECT

Axeeffect community: 40,000+ registered users. Ongoing activities: games, contests, online dating etc. 20+ influence agents. 24/7 communication. Integrated loyalty program: codes from the product to enhance your performance & buy prizes. “Bonus mass” self-regulation. Special browser plug-in to improve usability. Lots of “widgetizable” stuff: easy to integrate with your other 2.0 activity. Elaborate performance tracking system.

Boys, Girls, Sex.

GRAPE PROJECT

Activation:A 2-week long blogodrama in the LiveJournal of a

popular user (girl, 24) with more than 1,000 friends.

She is driven slightly mad by some strange scent.

The audience is excited with her temporary naughty

behavior.

At the reveal stage she officially announces that her

madness was all because of Axe.

“Candy Perfume Girl”

GRAPE VIRAL

Branded communication: Viral Contest: photo collages all around the Net. Viral Video: over 400,000 views. Viral Game: 500,000 players. You can try a single

player version on the popular fun portal and if you

like the game you can go to the branded website and

play with others.

Wherever the consumer is.

IDEAL WOMAN

GRAPE TARGETING

Precise targeting: In the social web we can target precisely: every

group is represented by its own community. Relevant product (viral video in this case) should be

distributed among active members of the community

we are trying to reach and they will spread the word. 100% growth achieved.

Effective spendings.

GRASS ROOTS

GRAPE PRODUCTION

Creative solutions: 3 websites for a modern brand: Cooler,

CoolerMaps, CoolerQuest. Cooler: Flash in action. CoolerMaps: Google maps for the community to

mark cool places. CoolerQuest: 3D multiplayer video game.

State-of-the-art realizations.

COOLER

GRAPE MINDED

We are GRAPE.

In fact, we are the

GRAPEst agency in the

universe.

Thanks to our Clients,

Workers & Matt Groening.