grape advertising agency en
DESCRIPTION
All about GRAPE Advertising Agency, Moscow.TRANSCRIPT
2009
BUSINESS PRESENTATION
2
1. Russia is one of the biggest digital markets in the world.
Currently number 6.Will outgrow UK next year and Germany by 2012.
3655% penetration1834, all Russia
53% male, 47% female11+, all Russia
52% upper income18+, all Russia
* FOM data, 2008 comScore data, 2008
mln.users
82 minutes a day15+, all Russia
2. Russia is one of the fastest growing advertising markets.
Russian Ad market is growing
10 times faster than the US.
3% of ad budgets
go to Digital now. So Internet is the most important source for future growth.
3
3. GRAPE is the leading digital agency in Russia.
$4.6 mln revenue in 2008.Among top 3 Interactive Agencies in Russia ranked by AKAR.
3 Gold MIAF Gold Awards 20062008.
more...
Clients work with us, because: We're focused on strategies,
not just eyeballs catching pictures.
We are resultsdriven. We don't ever propose bullshit.
We think marketing & advertising. Not just HTML & FLASH.
Agencies work with us, because: We are the craziest team
around. We can create a complicated
website in 3 days. We can do everything that
they can imagine. We believe that advertising
can make people happy.
4
4. GRAPE was the first full service digital agency in Russia.
Website brief
Website
From designing instruments → to designing campaigns.
2002 2006Digital brief
Website BannerCommunity
Viral Campaign
Game
5
5. GRAPE is the pioneering strategic digital agency in Russia.
From designing campaigns → to designing solutions.
2006Digital brief
Website BannerCommunity
Viral Campaign
Game
2008Marketing
brief
Strategy
BannerCommunity
Viral Campaign Game
Website
Promo Video
6
6. GRAPE will be the first digital business development agency.
From designing solutions → to creating sustainable value.
2008Marketing
brief
Strategy
BannerCommunity
Viral Campaign Game
Website
Promo Video
Business development
plan
eBusiness solution
Media solutioneSales funnel
CRMsolution
Consumer engagement
strategy
Website
Analysis
Social mediaCommunication
strategy
2010
7
7. GRAPE as a company is based on: topflight managers
Andrey AnischenkoChief Executive OfficerAndrey has been running various digitalfocused businesses for over 6 years.He has joined GRAPE in 2008 to lead the agency to the new heights of business operations stability & sustainable growth.
Oleg ZhdanovHead of Production
Oleg has over 10 years of experience in digital development.He has been with GRAPE since 2005, and under his leadership
GRAPE production team has created a number ofawardwinning websites and applications.
8
8. GRAPE as a company is based on: visionary employees
Vladilen SitnikovCreative Director, partner
Anatoly ShebzuhovArt Director
Vladimir GarevViral Director
9
9. GRAPE as a company is based on: solid structure
sup
po
rt
serv
ice
co
mm
unic
ate
cre
ate
& s
ell
wo
rk o
n re
tain
ers
pro
duc
e
Office in Moscow, Russia Over 60 employees in house
10
10. GRAPE as a company is based on: flexible operations
BriefNew
BusinessDirector
ProjectCreative
Team
ProjectRealization
Team
quality testing
For each project we gather a special creative team based on the nature of the brief and personal preferences of our employees.Programmers can be a part of the creative team if they fit the project and are eager to create.Each creative team must have at least one new business manager in it.
Once the idea is created and the Client has said 'yes', the project goes to the Realization team. It is also specially gathered for each project, based on the specialties of the project itself and the structure of the creative team.Each project realization team must have at least one member of the creative team and at least one client service manager.
Each brief goes directly to the New Business Director. Based on the nature of the brief and the Client, NB Director decides whether the agency is going to work on the brief or not. If yes new business manager is chosen to be responsible for the project.New business manager then gathers the Creative Team.
1 2 3
11
