grant writing 101 - granicus

36
Grant Writing 101

Upload: others

Post on 25-Jul-2022

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Grant Writing 101 - Granicus

Grant Writing 101

Page 2: Grant Writing 101 - Granicus

INTRODUCTION

FREE MONEY

Page 3: Grant Writing 101 - Granicus

INTRODUCTION

Visitor & Convention Committee Grant Program • VCB advertising & promotion budget: $350,000

• VCC Grant Program: approximately $200,000 available annually per fiscal year

• For programs and attractions that compliment and work in conjunction with the advertising & promotion budget

• Justification is simple: Heads In Beds

Page 4: Grant Writing 101 - Granicus

INTRODUCTION

GLOSSARY OF TERMS: – ADR, Infrastructure, Operational Expenses, Cooperative

Ventures, In-Kind Contributions, Capital Funding, Beautification, Shoulder Season, Facility Development/Improvement, Attraction Development

Page 5: Grant Writing 101 - Granicus

ADR

Average Daily Rate and Why It’s Important

Page 6: Grant Writing 101 - Granicus

Lodging Revenue by Year

• Roads End annexation in 2013, fueled revenue growth in 2014 • Solid increase in revenue in 2015 beyond Roads End annexation

ADR

$0.00

$10,000,000.00

$20,000,000.00

$30,000,000.00

$40,000,000.00

$50,000,000.00

$60,000,000.00

$70,000,000.00

$80,000,000.00

2008 2009 2010 2011 2012 2013 2014 2015 2016

Page 7: Grant Writing 101 - Granicus

• Effects of the recession ease by 2012

• Roads End annexation propels growth in 2014 & 2015

• Recovery from the Recession

ADR

Lodging Revenue Growth vs. Year Ago

-5.00%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

2008 2009 2010 2011 2012 2013 2014 2015 2016

Page 8: Grant Writing 101 - Granicus

ADR

JANUARY

FEBRUARY

MARCH APRIL MAY JUNE JULY AUGUSTSEPTEM

BEROCTOBE

RNOVEM

BERDECEMB

ER

2016 Check Ins 3082 3624 3516 3864 2488 3252 4436 6529 4846 3626 2283 1957

2014 Check Ins 4671 4126 6830 4824 5472 5975 7370 7940 6773 5563 4316 3857

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2014 vs 2016 CHECK INS

Page 9: Grant Writing 101 - Granicus

ADR

JANUARY

FEBRUARY

MARCH APRIL MAY JUNE JULYAUGUS

TSEPTEM

BEROCTOB

ERNOVEM

BERDECEM

BER

2016 Check Ins 3082 3624 3516 3864 2488 3252 4436 6529 4846 3626 2283 1957

2017 Check Ins 1395 1603 1760 2230

0

1000

2000

3000

4000

5000

6000

7000

2016 vs 2017 CHECK INS

Page 10: Grant Writing 101 - Granicus

ADR

$0.00

$2,000,000.00

$4,000,000.00

$6,000,000.00

$8,000,000.00

$10,000,000.00

$12,000,000.00

$14,000,000.00

TRT 2011-2017

2011 TRT Data

2012 TRT Data

2013 TRT Data

2014 TRT Data

2015 TRT Data

2016 TRT Data

2017 TRT Data

Page 11: Grant Writing 101 - Granicus

Smith Travel Research Report

ADR

0

20

40

60

80

100

120

140

160

Occupany/ADR 2015-2016

Occupany - % 2016

ADR-2016

Occupany - % -2015

ADR-2015

Page 12: Grant Writing 101 - Granicus

Smith Travel Research Report

ADR

0

20

40

60

80

100

120

140

160

Occupany/ADR 2016-2017

Occupany - % 2016

ADR-2016

Occupany - % 2017

ADR-2017

Page 13: Grant Writing 101 - Granicus

0

500

1,000

1,500

2,000

2,500

Portland

Valley

Washington

Check-ins by Month

Source: Lincoln City Lodging Zip Code Survey

• Portland and Washington State reflect overall spring break and summer peaks • The Willamette Valley shows no summer peak, indicating a propensity to daytrip

ADR

Page 14: Grant Writing 101 - Granicus

GLOSSARY

• Infrastructure: Physical assets including buildings, walkways, roads, power-related wiring and permanent equipment.

• Operational Expenses: Expenses a business incurs through its normal business operations. For the purposes of this document, operating expenses include rent, equipment, inventory costs and insurance.

• Cooperative Ventures: Where two or more local entities are jointly contributing resources and expertise in the development and execution of an event or project

Page 15: Grant Writing 101 - Granicus

GLOSSARY

• In-Kind Contributions: Goods and services provided pro-bono by sponsors and supporters. These include volunteer hours, non-cash and barter contributions.

• Capital Funding: For the purposes of this document, capital funding the money used for operating capital, typically provided by investors or lenders, paying for normal business operations with the expectation of a return on the capital funding investment.

Page 16: Grant Writing 101 - Granicus

GLOSSARY

• Beautification: For the purposes of this document, beautification is the process of making significant visual improvements to a property so that it is either transformed into a tourist attraction or becomes a significantly better tourist attraction.

• Shoulder Season: A travel period between peak and off-peak seasons, specifically, outside of the school summer break travel peak season from July 15 to August 31.

Page 17: Grant Writing 101 - Granicus

GLOSSARY

• Facility Development/Improvement: Improvement of an existing place/creating a new place so that it functions as a new or improved tourist attraction

• Attraction Development: Development of a new tourist attraction or expansion/improvement of an existing attraction to demonstrably improve the guest experience

Page 18: Grant Writing 101 - Granicus

INFRASTRUCTURE

GOALS OF THE GRANTS

– Increase tourism to Lincoln City

– Increase overnight visits

– Increase the ADR

– Generate marketing and promotional campaigns

– Create new or improve upon special events, festivals and attractions

– Emphasize shoulder seasons, extended stays, provide unique, quality experiences, encourage repeat visits

Page 19: Grant Writing 101 - Granicus

TYPES OF PROJECTS

TYPES OF ACCEPTABLE PROJECTS

– Special events and festivals

– Facility development or improvement

– Program development

– Signage

– Video production

– Attraction development

– Hospitality training

– Promotional materials

– Advertising or operational expenses

Page 20: Grant Writing 101 - Granicus

TYPES OF PROJECTS

EXCLUSIONS

No grants funds will be awarded for: – Feasibility studies, prizes or awards or requests for capital funding. – Projects that cannot be COMPLETED within 15 months from the

grant award date. – A regular cost of doing business. – Events/Promotions that are not able to get required permits. – Incomplete or handwritten applications – Applications that do not meet all of the requirements in the grant

application and guidelines – Applications that exceed the three year limitation

Applications for any of these exclusions will not be invited to present in front of the VCC committee

Page 21: Grant Writing 101 - Granicus

TYPES OF PROJECTS

EXCLUSIONS

– Events should have all required permits for their event prior to applying for grant funds. These permits include City Special Event permits, OLCC permits, State Parks permits, etc.

– Grant applications with no current permits will be reviewed by the VCB prior to their grant application being moved forward to the VCC. If the event is deemed not likely to receive a permit, the application will be denied. If the event is deemed likely to receive a permit, the VCB will allow the grant application forward.

Page 22: Grant Writing 101 - Granicus

TYPES OF PROJECTS

MATCHING REQUIREMENTS

• Cash and in-kind match of 30% of the grant request. ($10,000 of grant request = minimum $3,000 match)

• In kind contributions include volunteer labor itemized and tracked at Oregon state minimum wage

• Preference will be given to grant requests that indicate some cash commitment by the applicant.

Page 23: Grant Writing 101 - Granicus

TYPES OF PROJECTS

REPEAT FUNDING

– An existing event or activity can qualify for repeat funding.

– Awards are considered seed money for promising ideas.

– Projects should demonstrably be on track to become self-sufficient within three years.

– Repeat applications should demonstrate decreasing cost and/or increasing revenue, lessening the need for grant support.

Page 24: Grant Writing 101 - Granicus

TYPES OF PROJECTS

PARTIAL FUNDING

– Applicants should expect the number of grant applications to far exceed the amount of available grant funding.

– Partial funding may be recommended for any proposed project.

– Applicants are asked to identify, in advance, how a project would be modified should the full amount not be awarded.

Page 25: Grant Writing 101 - Granicus

TYPES OF PROJECTS

MULTIPLE GRANT APPLICATIONS

– More than one application may be submitted.

– Each project or event should be discrete, not related to the other(s).

Page 26: Grant Writing 101 - Granicus

TYPES OF PROJECTS

GRANT DENIALS

– The City of Lincoln City reserves the right to approve all, or a portion of any request, or deny a request altogether regardless of availability of funds.

– Denial of all or a portion of a grant resulting from a recommendation by the VCC to the City Manager may be appealed to City Council by application to the City Recorder within 60 days of denial.

Page 27: Grant Writing 101 - Granicus

SELECTION CRITERIA

SELECTION CRITERIA

– Does the applicant clearly demonstrate how this project will increase overnight visits to Lincoln City?

– Will the project encourage additional overnight stays beyond the project or event?

– Does the applicant have the ability to complete the project?

Page 28: Grant Writing 101 - Granicus

SELECTION CRITERIA

– Does the applicant have management and/or administrative capabilities to complete the project or event?

– Are the budget and marketing plan realistic?

– Does the applicant clearly demonstrate how the project will leverage funding?

SELECTION CRITERIA

Page 29: Grant Writing 101 - Granicus

SELECTION CRITERIA

– Does the applicant clearly demonstrate how the organization will create sustainable marketing networks?

– Is there demonstrated community support? Is there evidence of in-kind support?

– Is there a strong evaluation method with measurable objectives?

SELECTION CRITERIA

Page 30: Grant Writing 101 - Granicus

PREFERENCE POINTS

– New events and festivals that occur outside of peak season (July & August)

– Projects that encourage overnight stays and greater length of stay

– Projects that result in new and improved attractions in Lincoln City

– Projects that compliment and expand the media voice of Lincoln City in key source markets, specifically Portland and Salem

SELECTION CRITERIA

Page 32: Grant Writing 101 - Granicus

HOW TO APPLY

Page 33: Grant Writing 101 - Granicus
Page 34: Grant Writing 101 - Granicus

HOW TO APPLY

HOW TO APPLY

– Once you have turned in your application by the deadline, grant applicants will be required to attend the Grant VCC Meeting and give a 2 minute presentation on their grant application.

– Applicant can expect up to a 3 minute Q&A with the VCC committee at this time.

– Presentations count for 5 out of 100 points in scoring.

– The written application is the most important.

Page 35: Grant Writing 101 - Granicus

TIMELINE

May 24 or 25, 2017 Grant 101 Workshop (Required for all grant applicants)

June 30, 2017 Deadline for submitting applications

July 18, 2017 VCC meeting, Culinary Center, 4th Floor (Proposal scoring, review & recommendation)

August 3 or 4, 2017 Grant 102 Workshop (Required for all successful applicants)

Page 36: Grant Writing 101 - Granicus

Questions