5/21/2018 Grand Strategy Matrix of Toyota i

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Grand Strategy Matrix of Toyota i-Road Electric Vehicle

Tool for formulating alternative strategies

Based on two dimensions

Competitive position

Market growth

Quadran t IVQuadran t III

Quadran t I

Toyota i-Road

Electric Mobility Vehicle

Quadran t II

SLOW MARKET GROWTH

WEAK

COMPETITIVE

POSITION

STRONG

COMPETITIVE

POSITION

RAPID MARKET GROWTH

5/21/2018 Grand Strategy Matrix of Toyota i

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