grand rapids

80
www.treacyinfo. com Mini Lesson on SEO Search Engine Optimization Ann Treacy [email protected] www.byteoftheweek.com

Upload: atreacy

Post on 12-May-2015

133 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Grand rapids

www.treacyinfo.com

Mini Lesson on SEOSearch Engine Optimization

Ann Treacy

[email protected]

www.byteoftheweek.com

Page 2: Grand rapids

www.treacyinfo.com

Search Engines Like:

1. Lots of repeated keywords on web page

2. Lots of good links to your web site

3. Regular updates

4. Quick download

Page 3: Grand rapids

www.treacyinfo.com

What search engines don’t like

Page 4: Grand rapids

www.treacyinfo.com

Create a List of Keywords• Your name• Products• Add location• What terms do

people use to find someone like you?

http://www.mikes-marketing-tools.com/ranking-reports/

How do you rank?

Page 5: Grand rapids

www.treacyinfo.com

Choose Popular Terms

https://adwords.google.com/o/KeywordTool

Page 6: Grand rapids

www.treacyinfo.com

Where to Place Keywords

• Title Tag • Use keywords in context• Highlighted terms• Links

Page 7: Grand rapids

www.treacyinfo.com

Look at the Links

• See who links to you www.linkpopularity.com

• See who links to the competition

• Make sure your partners link to you

• Ask people to link to you• Get into social media

Page 8: Grand rapids

www.treacyinfo.com

Not all links are helpful

• Good Links – Actual partners– Social Media– Reviews

• Bad Links– Link farms– Unrelated sites

Page 9: Grand rapids

www.treacyinfo.com

Get Directory Links

Page 10: Grand rapids

www.treacyinfo.com

Google Places

www.google.com/placesforbusiness/

Page 11: Grand rapids

www.treacyinfo.com

Add Basic Info

Page 12: Grand rapids

www.treacyinfo.com

Confirm Your Address

Page 13: Grand rapids

www.treacyinfo.com

Fresh Content

• Making even small changes will help• Making small changes that build your

content are even better

Page 14: Grand rapids

www.treacyinfo.com

Why Social Media?

Ann Treacy

[email protected]

www.byteoftheweek.com

Page 16: Grand rapids

www.treacyinfo.com

Interesting Stats*: Facebook

• An average Facebook users has 130 friends. (AllTwitter)

• Facebook hosts 42 million "Pages" with 10 or more likes. (Jeff Bullas)More than 1 million websites have integrated with Facebook in various ways. (Uberly) 

• 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)

http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html

Page 18: Grand rapids

www.treacyinfo.com

LinkedIn Stats

• 90 percent of users found it useful• 187,000,000 members (Dec 2012)• 65 percent male• 50 percent college graduates• Launched in 2003

Page 19: Grand rapids

www.treacyinfo.com

Interesting Stats: Google+

• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)

• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)

• 625,000 new users on Google+ every day. (AllTwitter) 

Page 21: Grand rapids

www.treacyinfo.com

Your motivation today…

1. Learn about how each social media channel works

2. Think of one social media strategy you can start implementing tomorrow

3. Set up the tools you need

Page 22: Grand rapids

www.treacyinfo.com

Before you Begin

• Why do you want to use social media?– How does it fit into existing business goals?– How can you measure success?

• What resources do you want to dedicate to social media efforts?– Internal staff? Consultant? Both?

Page 23: Grand rapids

www.treacyinfo.com

Find Your Comfort Level

Facilitate

Social Networks Monitored

EngageBlog, LinkedIn Moderated

InformWebsite, Email Alerts, Video Controlled

Page 24: Grand rapids

www.treacyinfo.com

Blog• Great way to inform• Great for showing

personality/expertise• Great for search

engine optimization• Great for tying in

other media• Easy to update

Page 25: Grand rapids

www.treacyinfo.com

Build a Space for your Story

Page 26: Grand rapids

www.treacyinfo.com

Blog Tech Talk

• Choose a platform (WordPress, Blogger)

• Post articles (ongoing)

• Moderate/monitor comments

Page 27: Grand rapids

www.treacyinfo.com

LinkedIn

• Your personal account can be as powerful as your business presence

• Take time to flesh out your profile

• Look for groups to join or create

• Be the person people want to know

Page 28: Grand rapids

www.treacyinfo.com

Sign Up: www.linkedin.com

Page 29: Grand rapids

www.treacyinfo.com

Take the time to complete the entire profile.

Page 30: Grand rapids

www.treacyinfo.com

What I see

Page 31: Grand rapids

www.treacyinfo.com

What Others See

Page 32: Grand rapids

www.treacyinfo.com

Find Associates Online

Page 33: Grand rapids

www.treacyinfo.com

Learn about Opportunities

Page 34: Grand rapids

www.treacyinfo.com

LinkedIn Tech Talk

• Set up an account– Personal, company, group

• Choose your level of commitment– Wait to be contacted– Contact people one-on-one– Join conversations– Start/host conversations

Page 35: Grand rapids

www.treacyinfo.com

Twitter• Post updates • Follow others to get

their updates• Search for timely

info• Follow topics of

interest• #hashtag = topic/tag• @AnnT = shout out

Page 36: Grand rapids

www.treacyinfo.com

Sign up is Simple

Page 37: Grand rapids

www.treacyinfo.com

What I See

Page 38: Grand rapids

www.treacyinfo.com

What Others See

Page 39: Grand rapids

www.treacyinfo.com

Change Settings

Page 40: Grand rapids

www.treacyinfo.com

Account Info

• Twitter ID• Email• Turn on/off privacy

sharing notices• Personalization –

makes connection suggestions

• Get Twitter Archive

Page 41: Grand rapids

www.treacyinfo.com

Mobile – connect Twitter and your cell phone

Email notification – get email updates from Twitter

Page 42: Grand rapids

www.treacyinfo.com

Profile

• Name• Location• Website• Bio – think of searchers• Images

Page 43: Grand rapids

www.treacyinfo.com

140 Characters

• Find a voice• Add images and

location• Ask questions• Reply to others• ReTweet generously

• Unless you are a teen, watch gr8 abbreviations

• Don’t just promote• Offer time-sensitive

specials

Page 44: Grand rapids

www.treacyinfo.com

Twitter Shortcuts

• @TwitterName – mention• #hashtag – category or tag• RT - ReTweet• DM – Direct Message• MT – Modified Tweet• CX - Correction

Page 45: Grand rapids

www.treacyinfo.com

Twitter Tech Talk

Inform• Send specials• Send RT-worthy

messages• Set realistic

expectations• Use #

Engage• Find folks to follow• Listen and RT• Use @• Link to articles et al

for more details• Tweet during

conferences

Page 46: Grand rapids

www.treacyinfo.com

Pinterest

• Sign up with an account

• Set up boards• Connect with other

social media tools

Page 47: Grand rapids

www.treacyinfo.com

Pinterest Tech Talk

• Pin pictures you like• Repin others’ pictures• Post comments on pictures• Share work of others• Focus on your demographic, but not

necessarily only your products

Page 48: Grand rapids

www.treacyinfo.com

Why Google+?

• Similar to Facebook with an option to segment connections

• Big with online marketers• Big with emerging musicians• Ties into Google Tools (Flickr, YouTube…)• Google+ Recommendations may influence

SEO

Page 49: Grand rapids

www.treacyinfo.com

Sign Up

Page 50: Grand rapids

www.treacyinfo.com

What I See

Page 51: Grand rapids

www.treacyinfo.com

What Others See

Page 52: Grand rapids

www.treacyinfo.com

Recommend on Google+

Page 53: Grand rapids

www.treacyinfo.com

Google+ Hangouts

Page 54: Grand rapids

www.treacyinfo.com

Facebook Personal Page Facebook Company Page

Page 55: Grand rapids

www.treacyinfo.com

Facebook

• Have a plan to keep the updates flowing• Take the time to listen• Be flexible & prepare to roll with it• Your following is built on the relationship of

your fans• Consider campaigns

Page 56: Grand rapids

www.treacyinfo.com

Person/Profile• Post updates,

images, videos, polls

• Friend People• Join Groups• Like Pages• Comment, like,

share posts• Tag • Send private

messages

Page 57: Grand rapids

www.treacyinfo.com

What Others See

Page 58: Grand rapids

www.treacyinfo.com

A Page

Page 59: Grand rapids

www.treacyinfo.com

Advantages• Look like a

business• Multiple admins• Tie in with

Places• Non FB users

see more• Great analytics

Page 60: Grand rapids

www.treacyinfo.com

Surf like a Profile

• Now you can interact on Facebook as a Page

• Just know who you are before you comment!

Page 61: Grand rapids

www.treacyinfo.com

Let’s Create a Page

Page 62: Grand rapids

www.treacyinfo.com

www.facebook.com/pages/create.php

1. Pick a category & name

2. Add a profile picture

3. Make it rich & engaging (Apps)

4. Publish

5. Update Regularly

Page 63: Grand rapids

www.treacyinfo.com

Page 64: Grand rapids

www.treacyinfo.com

Page 65: Grand rapids

www.treacyinfo.com

Page 66: Grand rapids

www.treacyinfo.com

Page 67: Grand rapids

www.treacyinfo.com

Page 68: Grand rapids

www.treacyinfo.com

Page 69: Grand rapids

www.treacyinfo.com

Page 70: Grand rapids

www.treacyinfo.com

Invite friends now or later…

Page 71: Grand rapids

www.treacyinfo.com

What you see…

Page 72: Grand rapids

www.treacyinfo.com

Need to Update…

Page 73: Grand rapids

www.treacyinfo.com

Add a Cover…

• 851 pixels wide and 315 pixels tall– Or must be at least

399 pixels wide

• Rules:– No prices or specials– No contact info– No urging to like

• GraphicRiver.net

Page 74: Grand rapids

www.treacyinfo.com

Share the Responsibility…

Page 75: Grand rapids

www.treacyinfo.com

Set Permissions

Page 76: Grand rapids

www.treacyinfo.com

Tips

• Be active– Best time to post – 8 pm

• Interact with other sites to build a rep• Provide info people want more than info

you want them to have• Promote on your site

Page 77: Grand rapids

www.treacyinfo.com

Facebook Tech Talk• Tell people about your

FB page– Tell FB friends– Send out an email with

a link– Post a link on your

web site– Mention it everywhere – Get e-fluencers to talk

about you

www.facebook.com/pages/create.php

Page 78: Grand rapids

www.treacyinfo.com

So, what’s you social media plan?

Page 79: Grand rapids

www.treacyinfo.com

Final Tips

• Have a plan/calendar

• Look into Admin tools

• Make the most of every story

• Do what’s right for you!

www.hootsuite.com

Page 80: Grand rapids

www.treacyinfo.com

Get the presentation here:http://byteoftheweek.com/

Thank you!

Ann [email protected]