grand rapids
TRANSCRIPT
www.treacyinfo.com
Mini Lesson on SEOSearch Engine Optimization
Ann Treacy
www.byteoftheweek.com
www.treacyinfo.com
Search Engines Like:
1. Lots of repeated keywords on web page
2. Lots of good links to your web site
3. Regular updates
4. Quick download
www.treacyinfo.com
Create a List of Keywords• Your name• Products• Add location• What terms do
people use to find someone like you?
http://www.mikes-marketing-tools.com/ranking-reports/
How do you rank?
www.treacyinfo.com
Choose Popular Terms
https://adwords.google.com/o/KeywordTool
www.treacyinfo.com
Where to Place Keywords
• Title Tag • Use keywords in context• Highlighted terms• Links
www.treacyinfo.com
Look at the Links
• See who links to you www.linkpopularity.com
• See who links to the competition
• Make sure your partners link to you
• Ask people to link to you• Get into social media
www.treacyinfo.com
Not all links are helpful
• Good Links – Actual partners– Social Media– Reviews
• Bad Links– Link farms– Unrelated sites
www.treacyinfo.com
Fresh Content
• Making even small changes will help• Making small changes that build your
content are even better
www.treacyinfo.com
Why Social Media?
Ann Treacy
www.byteoftheweek.com
www.treacyinfo.com
Impact of Social Media
http://www.youtube.com/watch?v=QUCfFcchw1w
www.treacyinfo.com
Interesting Stats*: Facebook
• An average Facebook users has 130 friends. (AllTwitter)
• Facebook hosts 42 million "Pages" with 10 or more likes. (Jeff Bullas)More than 1 million websites have integrated with Facebook in various ways. (Uberly)
• 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
www.treacyinfo.com
Interesting Stats: Twitter
• 56 percent of customer tweets to companies are being ignored. (AllTwitter)
• The average user follows (or is followed by) 51 people. (Diego Basch's Blog)
• 32 percent of all Internet users are using Twitter. (Marketing Land)
• 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog)
www.treacyinfo.com
LinkedIn Stats
• 90 percent of users found it useful• 187,000,000 members (Dec 2012)• 65 percent male• 50 percent college graduates• Launched in 2003
www.treacyinfo.com
Interesting Stats: Google+
• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)
• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)
• 625,000 new users on Google+ every day. (AllTwitter)
www.treacyinfo.com
Interesting Stats: Pinterest
• 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl)
• Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl)
• Pinterest pins with prices get 36% more likes than those without. (Shopify)
• 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook)
www.treacyinfo.com
Your motivation today…
1. Learn about how each social media channel works
2. Think of one social media strategy you can start implementing tomorrow
3. Set up the tools you need
www.treacyinfo.com
Before you Begin
• Why do you want to use social media?– How does it fit into existing business goals?– How can you measure success?
• What resources do you want to dedicate to social media efforts?– Internal staff? Consultant? Both?
www.treacyinfo.com
Find Your Comfort Level
Facilitate
Social Networks Monitored
EngageBlog, LinkedIn Moderated
InformWebsite, Email Alerts, Video Controlled
www.treacyinfo.com
Blog• Great way to inform• Great for showing
personality/expertise• Great for search
engine optimization• Great for tying in
other media• Easy to update
www.treacyinfo.com
Blog Tech Talk
• Choose a platform (WordPress, Blogger)
• Post articles (ongoing)
• Moderate/monitor comments
www.treacyinfo.com
• Your personal account can be as powerful as your business presence
• Take time to flesh out your profile
• Look for groups to join or create
• Be the person people want to know
www.treacyinfo.com
LinkedIn Tech Talk
• Set up an account– Personal, company, group
• Choose your level of commitment– Wait to be contacted– Contact people one-on-one– Join conversations– Start/host conversations
www.treacyinfo.com
Twitter• Post updates • Follow others to get
their updates• Search for timely
info• Follow topics of
interest• #hashtag = topic/tag• @AnnT = shout out
www.treacyinfo.com
Account Info
• Twitter ID• Email• Turn on/off privacy
sharing notices• Personalization –
makes connection suggestions
• Get Twitter Archive
www.treacyinfo.com
Mobile – connect Twitter and your cell phone
Email notification – get email updates from Twitter
www.treacyinfo.com
Profile
• Name• Location• Website• Bio – think of searchers• Images
www.treacyinfo.com
140 Characters
• Find a voice• Add images and
location• Ask questions• Reply to others• ReTweet generously
• Unless you are a teen, watch gr8 abbreviations
• Don’t just promote• Offer time-sensitive
specials
www.treacyinfo.com
Twitter Shortcuts
• @TwitterName – mention• #hashtag – category or tag• RT - ReTweet• DM – Direct Message• MT – Modified Tweet• CX - Correction
www.treacyinfo.com
Twitter Tech Talk
Inform• Send specials• Send RT-worthy
messages• Set realistic
expectations• Use #
Engage• Find folks to follow• Listen and RT• Use @• Link to articles et al
for more details• Tweet during
conferences
www.treacyinfo.com
• Sign up with an account
• Set up boards• Connect with other
social media tools
www.treacyinfo.com
Pinterest Tech Talk
• Pin pictures you like• Repin others’ pictures• Post comments on pictures• Share work of others• Focus on your demographic, but not
necessarily only your products
www.treacyinfo.com
Why Google+?
• Similar to Facebook with an option to segment connections
• Big with online marketers• Big with emerging musicians• Ties into Google Tools (Flickr, YouTube…)• Google+ Recommendations may influence
SEO
www.treacyinfo.com
• Have a plan to keep the updates flowing• Take the time to listen• Be flexible & prepare to roll with it• Your following is built on the relationship of
your fans• Consider campaigns
www.treacyinfo.com
Person/Profile• Post updates,
images, videos, polls
• Friend People• Join Groups• Like Pages• Comment, like,
share posts• Tag • Send private
messages
www.treacyinfo.com
Advantages• Look like a
business• Multiple admins• Tie in with
Places• Non FB users
see more• Great analytics
www.treacyinfo.com
Surf like a Profile
• Now you can interact on Facebook as a Page
• Just know who you are before you comment!
www.treacyinfo.com
www.facebook.com/pages/create.php
1. Pick a category & name
2. Add a profile picture
3. Make it rich & engaging (Apps)
4. Publish
5. Update Regularly
www.treacyinfo.com
www.treacyinfo.com
www.treacyinfo.com
www.treacyinfo.com
www.treacyinfo.com
www.treacyinfo.com
www.treacyinfo.com
www.treacyinfo.com
Add a Cover…
• 851 pixels wide and 315 pixels tall– Or must be at least
399 pixels wide
• Rules:– No prices or specials– No contact info– No urging to like
• GraphicRiver.net
www.treacyinfo.com
Tips
• Be active– Best time to post – 8 pm
• Interact with other sites to build a rep• Provide info people want more than info
you want them to have• Promote on your site
www.treacyinfo.com
Facebook Tech Talk• Tell people about your
FB page– Tell FB friends– Send out an email with
a link– Post a link on your
web site– Mention it everywhere – Get e-fluencers to talk
about you
www.facebook.com/pages/create.php
www.treacyinfo.com
Final Tips
• Have a plan/calendar
• Look into Admin tools
• Make the most of every story
• Do what’s right for you!
www.hootsuite.com
www.treacyinfo.com
Get the presentation here:http://byteoftheweek.com/
Thank you!