grand prix tours/inside grand prix-2011
DESCRIPTION
TRANSCRIPT
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Presented by Grand Prix Tours
Worldwide Television Brand Exposure & Formula 1 VIP Hospitality Opportunity
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Formula 1 Overview
Introduction
Sponsorship Opportunity
Media Exposure
Budget Menu
Valuation
Benefits
Steps to Sponsorship
Contact Information
Presentation Agenda
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Formula 1 Overview
The premiere global motor racing series since 1950. The biggest annual sporting event on television. One of the most popular sports in the World. A unique global sponsorship platform 580 million unique viewers per year, 49% of Formula 1 viewers 49% of Formula 1 viewers
are are
aged 35-55, and 31% age 25-34aged 35-55, and 31% age 25-34 Average 204 million unique viewers per race
Attracting Upscale Consumer Market & Biz oriented Audiences
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Bahrain Australia Malaysia China Spain Monte Carlo Turkey Canada Valencia England Germany Hungary Belgium Italy Singapore India Japan Korea Brazil Abu Dhabi
Formula 1 is Global and LocalFormula 1 is Global and Local
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Introduction - Grand Prix Tours Producing elite motor sport racing tours and programs since 1983. Unique pre-race driver and F-1 personalities interviews held in elegant locations with live audiences of exclusive dinner guests. Past drivers include:
Jenson ButtonJenson Button Fernando AlonsoFernando Alonso Mark WebberMark Webber Sebastian VettelSebastian Vettel Adrian SutilAdrian Sutil Sebastian BourdaisSebastian Bourdais Jarno TrulliJarno Trulli Giancarlo FisichellaGiancarlo Fisichella Rubens BaracelloRubens Baracello Kaz NakajimaKaz Nakajima
Internationally recognized and award winning race commentator:
James Allen or Tom Clarkson, Motor Sport Journalist.James Allen or Tom Clarkson, Motor Sport Journalist. Exclusive insider racing content of interest to Formula 1 racing enthusiasts
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Introduction – Inside Grand Prix “Inside Grand Prix” is a Formula 1 focused television show,
globally broadcasted in 27 countries Each show has seven segments from insider, technical
information to personal driver interviews Broadcasts are 30 minutes, televised before each Grand Prix The show is distributed worldwide, reaching 28 million
viewers per show Multi-language is available (English, German, Mandarin,
others upon request) “Inside Grand Prix” is created and produced by RTV since
2002
Grand Prix Tours has partnered with RTV to film its Driver Talk Shows. Three-minutes of each Driver Talk Show will then air in a new segment in every episode of Inside Grand Prix.
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Sponsorship Opportunity
International Broadcast
& Internet Media
Hospitality/VIP Entertainment
Activation
Race and Paddock Club
Tickets
Hotel accommodations and
exclusive transfers
Media measurementClick to Start Video
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Sponsorship OpportunityPrime Components -- Media 3 minutes of brand exposure on a new segment of Inside Grand
Prix aired immediately before each Formula 1 race, for a total season brand-exposure of 60 minutes
Prominent display of company logo or product on the driver talk show backdrop
Each show will broadcast in 27 countries to an audience of 28 million viewers
A new segment will be filmed for each of the 20 episodes of Inside Grand Prix for a total season brand-exposure of 60 minutes
Immediate broadcast quality upload of entire 20-minute Driver Talk Show to Internet Broadcast Distribution website: TV-Paradise
Immediate broadcast on GP-Tours Microsite (entire 20-minutes) Media metrics provided after each airing
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Branded MicrositeBranded Microsite
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Sponsorship Opportunity
Prime Components – Promotion Mention in Press Releases Grand Prix Tours and RTV Press
Releases Logo with website link in sponsor area of Driver Talk Show
webpage (entire racing season) Home page and sub page banners ads/links on
gptours.com, and insidegrandprix.com Data capture – opt-in email registrants Immediate upload of entire 20 minute Driver Talk Show to
company website Right to use microsite URL in company ads & promotions
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Sponsorship Opportunity
Prime Components – Activation Product display and/or giveaway
available at each event
Opportunity to “brand” new segment
on Inside Grand Prix
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The Sponsorship PropertyThe Sponsorship Property
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Inside Grand Prix – Media Exposure
Region Media PlatformViewers
Australia/Asia Channel ten, Pax/Gulf Air, Cathay Pacific, 4,138,000 Kingfisher, Korea Airlines, Singapore Airlines,
SuperSports.
Europe Red Bull TV, RTBF 2, CNBC, Sport TV, Finnair 11,459,300
www.racing-live.com, AMS TV, Premiere
www.t-online.de, www.igp.com, Motors TV
TV Nuvolari, IB3, La Sexta, TV Catalunya-TV 3
Pan America Speed Channel, RDS, Fox Sports Latin America, Globosat 9,100,000
Middle East Wataniya Airways, Bahrain TV, Al Dawri, 3,752,000
Al Kass, Qatar Airlines, Automoto TV, Ethiad Airways
Total28,449,300
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Budget MenuMedia & Hospitality Package $1,200,000 Twenty (20) minutes of company logo and/or product prominently placed on backdrop of Driver Talk Show during live taping Three (3) minutes of Driver Talk Show featuring branded backdrop will air on Inside Grand Prix A total of nineteen (20) new episodes of Inside Grand Prix will air immediately before each Formula 1 race for a total of sixty (60) internationally televised, branded minutes 25 VIP tickets will be provided to each live taping Activation (product display, giveaway) opportunity at each venue Media metrics will be provided the week after each show airing
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Budget Menu
Optional Components Race Tickets At Cost Paddock Tickets At Cost Hotel Accommodations & Transfers
Discount on Grand Prix Tours published rates for guest of: 5-10 (5%)11-15 (7%)
(Private Tour) 16-20 (10%)(Private Tour) 21-50 (12%)
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Valuation – Inside Grand Prix Driver Talk Show
Speed TV:30 sec. Spot
Inside Grand Prix:30 sec.
Brand Exposure
Media Value ofInside Grand
Prix:30 sec.
CPM $14.75 CPM $ 0.37
CPM $7.58
Backdrop is 20.48 times better value than Inside GP Backdrop is 39.86 times better value than Speed TV Backdrop is 45 times better value than Internet banner ads
A season total of 3.24 Billion 30-second brand-impressions of backdrop
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BenefitsBenefits Reach 28 million viewers within 26 countries 19 times in
2010 Experience-rich brand exposure (3 minutes per show) Highly visible company logo or product featured on talk
show backdrop Local and Global television audience appeal VIP tickets to each live Driver Talk Show taping Onsite activation opportunity with upscale consumer & Biz-
oriented audiences Company and/or product exposure preceding every
Formula 1 race in 2010 Exceptional Value – 60 minutes of guaranteed
Internationally televised brand exposure (more minutes than the majority of brands that sponsor Formula 1 teams)
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Steps to Sponsorship
1. Select sponsorship components from Budget Menu
2. Contact Brian Turner with questions and/or selections
3. Receive and sign a Letter of Intent (LOI)
4. Review and sign contract
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Thank you for your consideration
Contact:
Brian Turner
Stefanucci & Turner
714 969 2540