Grand explorersWhat we can learn from data innovators

Get data from the web for free

Or pay for data sets on demand

Now what?So you want to start taking advantage of data

Take a look at these innovators

Hyper-targeted marketing

Mass marketing is dead

Everything you do should be hyper-targeted to each individual customer

Serving customers better

Stop being so selfish

Use the data you have for more than just marketing, use it to improve the entire customer experience.

Predicting the future

You can still use data even if you don’t generate much yourself

Predict trends with data

Saving billions with sensors

Don’t pigeonhole your data collection to data produced by people

Machine generated data is just as useful

Real life price optimisation

You can teach an old dog new tricks

Don’t consider data analysis as too hard or expensive, the rewards can be massive

Fighting crime with code

Your data needs to be timely and relevant in order to have impact

Smart data collection is paramount.

House of cards

You should be using data when creating your ideas and products

Not just when you’re marketing them.

Data partnerships

Data should inform every element of your business

Never underestimate the value the data you collect has to people outside your organisation

Are 3x more likelyCompanies strong at innovation

To rely on big data analytics and data mining than their counterparts

You should too!

Thank you