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GRAMMA – Green
Asset Management The Effective Photovoltaic Greenhouse
Philip Prause – Co-Founder and Executive Director
22-23 Oct 2015, TBB Berlin
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The Problem – Farming model under pressure
2 GRAMMA Green Asset Management
Farming margins (particularly in
Europe) have come under pressure
due to:
• Higher input costs (among tem
energy)
• Lower prices
Integrating energy production with
agriculture could be a solution...
...But not at the expense of the
farming activity
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The Idea – Photovoltaic Greenhouse
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Photovoltaic (“PV”) greenhouses
could be a solution through:
• Electricity production
• Cost synergies
• Increased agricultural production as
compared to open field
But....
Existing PV greenhouses (only competitor
today) do not work
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The Solution – The Effective PV Greenhouse
(EU patent 2 294 910 A1)
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Gramma’s bespoke greenhouse
design allows for:
• >90% of available light reaching
the cultivated surface
• High power density with ca.
1MWp/Ha of greenhouse
• Lowest cost solution as
capable of using any PV
technology
Simple is cheap
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The Unique Value Proposition
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From Southern Italy to...
...Northern Germany
GRAMMA is the only company on the market
with a proven track record
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The Business Model
6 GRAMMA Green Asset Management
Gramma has performed a cost optimisation process to bring the cost of the
Effective PV Greenhouse in line with traditional, non-PV greenhouses of
comparable quality and duration
GRAMMA has an industrial solution, which it
markets on a country by country basis
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Our markets
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Cismar, Germany
Candela, Italy
Marseille, France
Illemad, Germany
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The Team
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)
Jacopo Rubbia: Gramma CEO and responsible for the marketing activties in Italy. He oversees general
management and financial controlling. He was
one of the co-founders of PRV Energy and previously worked for 7 years in finance in London.
Graduated in computer engineering
)
Antonella la Tegola: responsible for the agronomical experimentation and ongoing product development.
She has extnesive horticulture experience and practiice. She graduated in Chemistry at the Bari University
Philip Prause: Gramma co-founder and CEO of Cultiveco. Responsible for the commercial activities
in Germany, France and new markets. He previously worked for 8 years in the finance industry
in London and Hong Kong and has a degree in economics and business from Maastricht University
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Thank You!
9 GRAMMA Green Asset Management
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Thank you
Any questions?
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