Building a truly global product

Graham PatersonProduct Manager, Deliveroo

@graywinpat

An introduction to me:

The international appeal:

The international risk:

The international risk:

1. Learn the law

2. Creating a useable product

Addresses:

Invoices/receipts:

Payment methods:

Payment methods:

Payment methods:

Payment methods:

Multi-lingual:

3. Build for success

Find the high-water mark

Local experts will always win:

Set your metrics straight:

Set your teams up right:

4. Quirks we’ve encountered

China – red is positive:

China – red is positive:

UAE – weekends:

Italy/Germany/Philippines – share postcodes:

Dubai – mapping:

Dubai – mapping:

Dubai – mapping:

Dubai – mapping:

Dubai – mapping:

Germans – love their bankers:

vs

America – payment methods:

Credit CardEveryone has 1+

High fees

ACHSecondary method

Expensive/fraud

ChequeReliable to many

Slower than slow

Wire TransferAnyone can do it

US banks charge

Debit CardLow fees

No one has one

Global – decision making:

Lifestyle decision making Transactional decision making

Thank you for not heckling.

Graham PatersonProduct Manager, Deliveroo

@graywinpat