Graduate School Strategic Plan

Five focus areas identified • Organizational Factors• Program Development and Refinement• Marketing and Recruitment• Admissions and Enrollment Management• Student Engagement and Support

Organizational Factors

Goal and Strategic Initiatives to Achieve Goal

• To investigate different organizational structures for the Graduate School

http://sites.newpaltz.edu/gradplanning/2013/04/23/organizational-factors

Program Development and Refinement

Goal and Strategic Initiatives to Achieve Goal

• To selectively add and strategically retain or eliminate graduate programs

1. Where justified, offer new degree and certificate programs, revise existing graduate programs, and discontinue low-demand programs.

2. Develop online and hybrid courses for existing and new master’s and certificate programs.

http://sites.newpaltz.edu/gradplanning/2013/04/23/program-development-and-refinement/

Marketing and RecruitmentGoals and Strategic Initiatives to Achieve Goal

To develop a marketing plan for the Graduate School

To intensify domestic and international recruitment efforts

1. Utilize an Integrated Marketing Approach

2. Develop a segmented and targeted recruitment/marketing plan broken down by school and program

http://sites.newpaltz.edu/gradplanning/2013/04/23/marketing-and-recruitment/

Admissions and Enrollment Management

Goal and Strategic Initiatives to Achieve Goal

To launch a streamlined application process

To develop an evidence-based enrollment management system

1. Enable students to request letters of recommendation and upload supplemental documents online

2. Develop an enrollment plan for each graduate major

http://sites.newpaltz.edu/gradplanning/2013/04/23/admissions-and-enrollment-management/

Student Engagement and Support

Goal and Strategic Initiatives to Achieve Goal

To create a community in which students feel they belong, are supported, valued, and respected

1. Develop online and face-to-face orientations

2. Provide scholarship support monies for students

http://sites.newpaltz.edu/gradplanning/2013/04/23/student-engagement-and-support/