GRADUATE PROGRAM

PROFESSIONAL CERTIFICATE IN ANTI-COUNTERFEITING AND BRAND PROTECTION

Center forAnti-Counterfeitingand Product Protection

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ABOUT MICHIGAN STATE UNIVERSITY

Founded in 1855 on the ideals of democratization of knowledge, Michigan State University (MSU) is an inclusive, internationally recognized university with a mission of advancing knowledge and transforming lives. Ranked among the nation’s best by U.S. News & World Report, MSU is one of the top research universities in the world.

CENTER FOR ANTI-COUNTERFEITING AND PRODUCT PROTECTION (A-CAPP)

The Center for Anti-Counterfeiting and Product Protection (A-CAPP) is an independent, interdisciplinary evidenced-based hub, offering research, educational programs, information and partnership opportunities designed to assist in protecting brands and products of all industries worldwide.

• Information: As part of the Center’s larger missionof pursuing cutting-edge research projects andeducation, the A-CAPP Center provides thoughtleadership and shares information on newsolutions to brand protection challenges.

• Research: The Center’s comprehensive multi-disciplinary evidence-based research portfolioprovides industry and government partners lessonsand proof to theories that have practical applicationin preventing and responding to productcounterfeiting and brand protection issues.

• Education: The Center puts its research into actionby providing a suite of educational programs forindustry and government partners, as well astraditional students pursuing a career in brand andproduct protection.

• Partnerships: The Center’s partnerships withbrand owners, government agencies, academicsand other stakeholders are essential to carryout its mission and provide meaningful researchand information that contributes to developinganti-counterfeiting and brand protection solutions.

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How much time will it take? The certificate is 17 courses. Each self-paced course takes an average of 3-5 hours to complete.

Do I need to register for all 17 courses?No. You have the ability to customize the mix of courses you take.

When is this offered? Anytime. Enrollment is offered every month throughout the year.

How is the training delivered? 100% online.

ABOUT THE CERTIFICATE

The Professional Certificate in Anti-Counterfeiting and Brand Protection from the A-CAPP Center is a comprehensive training program designed to teach the skills and knowledge professionals need to be efficient, proactive and strategic in brand protection.

Designed from direct experience and feedback from the top protection professionals from around the world, the A-CAPP Center employs an evidence-based approach for its certificate that provides core concepts and competencies needed to become a brand protection professional who is better prepared to face the legal, business, strategic and security challenges of your industry.

THE PILLARS

PRODUCT COUNTERFEITING OVERVIEW

ENFORCEMENT ACTIVITIES AGAINST COUNTERFEITERS

SUPPLY CHAIN MANAGEMENT FOR BRAND PROTECTION

ANTI-COUNTERFEITING STRATEGIES

COMMUNICATION AND EDUCATION FOR BRAND PROTECTION

RISK MANAGEMENT FOR BRAND PROTECTION

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ACAPP001 - INTELLECTUAL PROPERTY VIOLATIONS DEFINED

• Classify and describe primary intellectual propertyprotections and their respective definitions, relatingspecifically to US federal law

• Identify intellectual property infringement

• Explain the impact of counterfeit goods on industry, society,and consumers

ACAPP 004 - LEGAL ASPECTS OF GLOBAL COUNTERFEITING

• Discuss the legal basis for identifying the violation of productcounterfeiting

• Explore how to protect your brand against counterfeitingthrough the use of trademark rights

• Combat counterfeiting through the effective use ofenforcement strategies

ACAPP002 - CULTURE OF PRODUCT COUNTERFEITING

• Identify how socio-economic conditions affect the productionand consumption of counterfeit goods

• Describe the risk-reward structure of product counterfeiting

• Examine factors driving production and consumption ofcounterfeit goods

• Describe how counterfeiting organizations operate theirbusinesses

ACAPP003 - KEY ORGANIZATIONS AND RESOURCES FOR BRAND PROTECTION

• Describe the differences between regulatory, industry,academic and professional law enforcement organizations

• Distinguish the roles and responsibilities of law enforcementorganizations and areas of specialty

• Identify valuable resources for brand protection within amodern organization

COURSE DESCRIPTIONS

ACAPP005 - PARTNERSHIPS FOR BRAND PROTECTION: LAW ENFORCEMENT AND CUSTOM AGENCIES

• Understand the jurisdictional differences of law enforcementagencies and the laws they enforce

• Build an effective network of law enforcement partners

• How to educate and train law enforcement about your brandand products

• Identify relevant laws and regulations

ACAPP006 - CONDUCTING PRODUCT COUNTERFEITING INVESTIGATIONS

• Understand the elements of an investigation process andutilize basic investigation techniques for counterfeit products

• Describe how to build an investigation by integratingidentified elements of proof with the appropriate standard ofevidence

• Identify the importance of reporting and lead generationand explain how a data management system enhances theinvestigation process

• Generate performance metrics used to support investigationactivity and provide value to the brand owner

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ACAPP012- MARKET INTELLIGENCE: IDENTIFYING COUNTERFEIT PRODUCTS• Describe relevant market structures and how counterfeit

products infiltrate them

• Discuss how to protect against the presence of counterfeits,develop skills that can be used for gathering of information,and assess the problem before taking action

• How to utilize external and internal partners in detecting,assessing, and acting against counterfeiters in themarketplace

ACAPP013- GLOBAL MANAGEMENT AND ENFORCEMENT OF TRADEMARK RIGHTS

• Discuss the importance of a company’s intellectual property

• Identify strategies to manage intellectual property

• Discuss the importance of collaboration in the protection ofcompany trademarks

• Identify strategies for managing intellectual property globally,including in the EU, China, India, UAE

ACAPP007 - LEGITIMATE VS. ILLICIT SUPPLY CHAINS

• Define segments of the supply chain from raw materials toproduct placement and understand the possible risk to thebrand at each point

• Discuss and identify relationships between illicit and legitimatesupply chains, including: diversion, gray market, unauthorizedproduction, theft, return fraud, and repackaging

• Describe ways and methods to protect and secure the supplychain

ACAPP008 - BRAND PROTECTION STRATEGIES FOR MANAGING SUPPLY CHAIN RELATIONSHIPS

• Explain the goals in selecting a partner

• Discuss creating the agreement or contract with conditionsthat aid the brand owner, subject to legal guidance

• Discuss the value in monitoring and auditing internalprocesses and third-party partners

ACAPP010 - IDENTIFYING ANTI-COUNTERFEITING TACTICS AND TECHNOLOGIES

• Identify strategic objectives of a brand protection program

• Understand the key factors to consider in selecting the besttactics for a specific product and problem

• Develop knowledge of the different brand protectiontechnologies

ACAPP011 - DEVELOPING NETWORKS AND COUNTER-INTELLIGENCE STRATEGIES FOR BRAND PROTECTION

• Learn the criteria for identifying in-country partners withina given industry and the elements of an in-country threatanalysis

• Identify context-specific strategies for gatheringcounter-intelligence data and understand why it is importantto safeguard anti-counterfeiting strategies

• Understand the value of benchmarking against other brands

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ACAPP016 - PRIORITIZING BRAND PROTECTION: ANALYTICS AND RISK MANAGEMENT• Develop and implement an internal process for resources

prioritization that responds to the identified risk of counterfeitproducts and describe the implications

• Determine what data to collect, analyze, and measure toreduce risk of counterfeit products

• Discuss how to execute risk assessment for counterfeitproducts and analyze results

ACAPP017 - ANTI-COUNTERFEITING INCIDENT MANAGEMENT

• Define reliable sources of information, and determine how tocompile, characterize, and organize it

• Evaluate incident related data to identify company risks,counterfeiting trends and patterns, and determine root causes

• Determine opportunities for enhancement of the current state

• Document incidents and learnings, and communicate revisionsin processes and practices with information sources

ACAPP009 - IDENTIFYING A BRAND PROTECTION TEAM

• Identify and discuss roles of a brand protection team

• Use the RASIC model to establish team member roles andresponsibilities

• Discuss the contributions and support provided by the internalchampions

• Develop a strategy to secure resources from stakeholders

ACAPP014 - BRAND PROTECTION COMMUNICATION: TRAINING AND STRATEGIES• Design an internal communications plan to raise brand

protection awareness of employees and strategic partners

• Develop strategies for external strategic communication withlaw enforcement, business partners, and consumers

ACAPP015 - PROTECT OR PERISH: USING RISK ASSESSMENT AND GLOBAL STANDARDS FOR BRAND PROTECTION

• Define and understand the need and implications forconducting a risk assessment for counterfeit product

• Identify organization and industry specific standards

• Describe the influence of geographic location on regulatorycompliance and customary practices

PROGRAM FEE PER COURSE SAVINGS PER COURSE PROGRAM TOTAL

Individual Course $250.00 N/A $250.00

All Courses (17) $220.59 11.8% $3,750.00

PROFESSIONAL CERTIFICATE IN ANTI-COUNTERFEITING AND BRAND PROTECTION PRICING GUIDE

Please contact Kari Kammel for information on group pricing kkammel@msu.edu (517)353-2163

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