gradmap overview for haas class engagement officers

PROPRIETARY + CONFIDENTIAL © 2013 GradMap, All Rights Reserved

Class Engagement O!cer Orientation

Seth Familian · Founder + CEO · [email protected]

presented by

GradMapAlumni, visualized.


What we’ll cover

‣ A brief overview of the GradMap platform

‣ An in-depth lookat the new volunteer tools

‣ Timing + logisticsfor the upcoming launch

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School Data

drives the basic map


Overview: private branded class “Maps”

3

powered by social sign-ins + rich data visualization

School Data

drives the basic map

Social Dataenriches

user profiles


Overview: private branded class “Maps”

3

powered by social sign-ins + rich data visualization


Campaigns focus on visualizing donors

4


Directories focus on visualizing everyone

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Sign-ins make the Map robust

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Sign-ins make the Map robust

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Subgroups take shape organically

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Profiles enable (re)connection

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Profiles enable (re)connection

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Proven Success in FY13 Campaigns

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Sign-in RateSign-in Rate Giving RateGiving Rate

Class of 2005 FTMBA 24 10% 82 34%

Class of 2013 Senior Gift Campaign 60 15% 196 50%

Class of 2003 FTMBA 10th Reunion 42 18% 56 23%



Class of 2007 FTMBA 74 29% 60 24%

Class of 2011 FTMBA 72 30% 49 20%

Class of 2012 FTMBA 1st Reunion 79 33% 139 57%

Average: 22%22% 34%34%

as of 6/30/13


Sign-in Rates: Directories v. Campaigns

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0%

40%

80%

4/10/13 4/19/13 4/28/13 5/7/13 5/16/13 5/25/13 6/3/13 6/12/13 6/21/13 6/30/13

Sign

-in R

ate

77% - MBA15

30% - MBA07 + 1133% - MBA12

22% - MBA0818% - MBA98 + 0315% - 13 SGC

10% - MBA05

50% sign-in target for FY-14 Maps


Achieving continuous engagement via GradMap

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Activity Feeds

‣ Launched in March/April

‣ Only donors visible by default

‣ Key action = “give”

Campaign Mode

‣ Launched in October/November

‣ Everyone visible by default

‣ Key action = “sign-in”

Directory Mode

Encourage Updates+ Find Lost

Classmates+


Activity Feeds drive user engagement

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New feature:


Activity Feeds are context-specific

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New feature:


Volunteer Tools drive sign-ins and activities

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New feature:


Encourage Updates sends an email to everyone* in the Map

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GradMap volunteer tool: *except for classmates whose emails have bounced, are blank, or have opted to “Go Anonymous”


Find Lost Classmates sends a different email to everyone*

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*except for classmates whose emails have bounced, are blank, or have opted to “Go Anonymous”GradMap volunteer tool:


Update Emails is the second step for “find lost classmates”

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GradMap volunteer tool:


What’s next: recent activity emails

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Recent Activity on your GradMap!Hey Seth! Here’s a summary of what’s happened in the past month:

Dai Pham wrote a note about what’s new:

I’m now working at Google as a Product Manager... read more »

Mark Rotblat

joined the Berkeley & Technology groups

read more »

Alex Ortiz wrote a note about what’s new:

My daughter just turned three last week and I still... read more »


What’s next: new layout + nav bar

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What’s next: integrated supporters view

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What’s next: the Resources menu

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FY14 Map Launches begin next week!

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UndergradUndergradUndergrad Full-Time MBAFull-Time MBAFull-Time MBA Evening Weekend MBAEvening Weekend MBAEvening Weekend MBA Executive MBAExecutive MBAExecutive MBAYear Launch Admin Year Launch Admin Year Launch Admin Year Launch Admin

- - - - - - 2016 - - - -

2015 - Alessandra 2015 - Meg 2015 - Meg 2015

2014 SGC Alessandra 2014 LLC Meg 2014 LLC Meg 2014 LLC Meg

2013 30-Oct Alessandra 2013 6-Nov Andrew 2013 6-Nov Jake 2012/13 18-Nov Eve

2012 6-Nov Alessandra 2012 6-Nov Andrew 2012 6-Nov Jake 2011/12 18-Nov Eve

2011 6-Nov Alessandra 2011 30-Oct Andrew 2011 6-Nov Jake 2010/11 18-Nov Eve

2010 6-Nov Alessandra 2010 6-Nov Andrew 2010 30-Oct Jake 2009/10 18-Nov Eve


2008 6-Nov Alessandra 2008 6-Nov Rebecca - - - 2007/08 18-Nov Eve





2003 11-Nov Alessandra 2003 11-Nov Rebecca - - -

- - - - - - 1 large Map

for all EMBA classes

1 large Map


1 large Map

for all EMBA classes2001 11-Nov Rebecca - - -

1 large Map


1 large Map


1 large Map

for all EMBA classes2000 11-Nov Rebecca - - -

1 large Map


1 large Map


1 large Map

for all EMBA classes1999 11-Nov Andrew 1999 11-Nov Jake

1 large Map


1 large Map


1 large Map


1998 11-Nov Rebecca - - -

1 large Map


1 large Map


1 large Map


1993 11-Nov Rebecca - - -

1 large Map


1 large Map


1 large Map


1994 11-Nov Andrew 1994 11-Nov Jake

1 large Map


1 large Map


1 large Map


1989 11-Nov Andrew 1989 11-Nov Jake

1 large Map


1 large Map


1 large Map


1984 11-Nov Andrew

1 large Map


1 large Map


1 large Map


30-Oct 6-Nov 11-Nov 18-Nov

key launch dates

Sep Oct Nov Dec Jan Feb Mar Apr May Jun


Haas timing + milestones for FY14

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10/30: BS-13, FTMBA-11, EWMBA-10

10/23: CEO Orientation

GradMap v2 Development + Testing

Encourage Updates

Sign-In Emails

50% Target Sign-in Rate of for all Maps

Find Lost Classmates

Encourage Updates

All Maps default to “Classmates” view

Encourage Donations

Encourage Donations

All Maps default to “Supporters” view

Encourage Reunion Reg.

Encourage Reunion Reg.

Encourage Donations

CEO ResponsibilityGrad Map

ResponsibilityReunion CEO

Responsibility

GradMap v2.1, 2.2, 2.3 development, testing, + release

11/6: BS (5), FTMBA (5), EWMBA (5)

11/11: BS (5), FTMBA (13), EWMBA (4)

Find Lost Classmates

11/18: BCEMBA (1 large Map for 10 classes)


Next Steps for Class Engagement Officers

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‣ Get ready for an invite for your class GradMap

‣ Sign-in immediatelypreferably via LinkedIn

‣ Start posting updatesto model good Map behavior

‣ Find lost classmatesin late November

‣ View this presoon http://gradmap.com/haas

‣ Download this presoon http://gradmap.com/haas

‣ check out FAQson http://gradmap.com/haas

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Thank you!

Let’s discuss your questions...

GradMapAlumni, visualized.

Seth Familian · Founder + CEO · [email protected]