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GREENPEACEINTERNATIONAL

ANNUALREPORT2012


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2 Greenpeace International Annual Report 2012

CONTENTS

Written and edited by:

Alexandra Dawe, Steve Erwood,Edwin Nichols and Janet DalziellWe would also like to thank everybodywho contributed to this Annual Report.

Art Direction and Design by:

Atomo Design www.atomodesign.nl

Cover image:

Chrisitan slund / Greenpeace

JN 450

Greenpeace

01 Message from the Executive Director 04

02 Message from our Board Chair 06

Our Board Of Directors 07

03 Global Programme 08

The Greenpeace Fleet 10Catalysing an Energy [R]evolution 12

Saving the Arctic 16

Protecting our forests 20

Defending our oceans 24

Detoxing our water 28

Championing ecological farming 32

Rio: Greenwash+20 34

04 Your support matters 36

People power 40Volunteers 42

05 Organisation Directors report 44

Financial report Greenpeace Worldwide 44

Financial report Greenpeace International 46

Environmental report 50

Staff members on permanent contract 52

Office contact details 54


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Greenpeace InternationalAnnual Report 2012 3


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It is always with mixed feelings that I sitdown to write the introduction to ourAnnual Report. As the InternationalExecutive Director, it falls to me to sumup the year. In doing so, I alternate

between pride and disappointment,between hope and despair.

With pride and you can read this foryourselves I can say we are growing.Our campaigns are having an impact,and our reach is increasing. Weare adapting to a rapidly changingworld: we are expanding our workand campaign design to match thechanges we see in the world.

Looking back at 2012, I can saythat I am proud of our works andcampaigns. Last year, at the Rio+20Earth Summit in Brazil, we launchedour Save the Arctic campaign, abold people-powered initiative to drawa line in the ice, saying to those whowould scour the ends of the Earth forthe last drop of oi l: You go no further!The campaign has attracted millionsof supporters, and is already gettingresults. The Arctic ice melting is aninducement to speed up the transitionto a future powered by cleaner and

more equitable renewable energysources backed by smarter and moreefficient energy use.

In 2013, carbon dioxideconcentrations breached 400ppm(parts per million). I am told thisnumber is meaningless. But that doesnot make it unimportant, nor does itprevent me from indulging in a littledespair. To put this into context: ourjob, our mission, and our need toprevent catastrophic climate change

gets harder every time we pass amajor threshold. 400ppm is thehighest level in human history, and it

means we are hitting the acceleratortowards mass extinction, massmigration, and mass starvation. Itmakes it perfectly clear that we arenow in the Anthropocene, a time

when the major force shaping theenvironment and all that dependsupon it is us: people. It also means wehave a choice; we can change course.That choice offers hope and fuelsactivism.

Often in interviews and in speechesI find myself saying: We are winningbattles, but losing the planet. TheRio+20 Earth Summit was withoutdoubt a huge disappointment. In our40 years of history, Greenpeace has

borne witness to many environmentalcrimes, but Rio+20 was a crimescene of the highest order. Nothingwas achieved, and no agreements totackle the deepening environmentalcrisis were made. Disappointmentbarely does it justice.

The shift in national power may beovershadowed by an even morefundamental shift in thenatureofpower. Enabled by communicationstechnologies, power will shift toward

multifaceted and amorphousnetworks that will form to influencestate and global actions, observesthe US National Intelligence Councilsrecent 2030 Alternative WorldsReport.

Greenpeace has a growing supporterbase of some 24 million: those whowork for us, volunteer, donate, follow,like, and take online action. Theyshare our work and we share theirs,challenging the most fundamental

threat to our future: Apathy. In such afuture, there is always hope.

We are part of a growing globalmovement. One that is moreconnected than ever before, and thatunderstands the links between greenand peace, equity and ecology. It

understands that to secure one, wemust secure them all. We are part ofthat movement.

Finally, and still on the subject ofhope: one of the privileges of leadingGreenpeace International oftentiring, and not as glamorous as peoplemay think is that I get to travel theworld and visit our offices. I havetravelled relentlessly between ourolder established offices to the brandnew ones. Here I discover that hope is

a renewable energy source. I meet themany young activists joining the older,more seasoned ones. They bringrenewed passion, desire and demandfor a better world. In their eyes I canstill see a green and peaceful future.

Kumi Naidoo

Executive Director,Greenpeace International


MESSAGEFROM THEEXECUTIVEDIRECTOR

DenisSinyakov/Greenpeace


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With the environmental crisis deepening and climatechange impacts being felt across the globe, our workin 2012 has proven increasingly more challenging anddemanding. We have, however, completed remarkablework, executed groundbreaking campaigns, and secured

environmental victories all over the world.At the same time, internally Greenpeace has dived into deeperanalysis and discussions about changing our structures andprocedures to match and impact the changes we see inthe world. While changes in governance and organisationalprocesses are usually painful and unglamorous, they are vitalto ensure we are fit to meet new challenges and continue tostay on the frontline of social change.

The agreed new direction is the result of a very extensiveorganisation-wide process of consultation, and I would liketo sincerely thank and acknowledge the incredibly hardwork of all who have contributed.

We have agreed that it is vital to strengthen ourcampaigning and mobilising capacity both whereenvironmental degradation is caused and where itsimpacts are felt most. These changes aim to ensure thatGreenpeace will be more agile and strategic, with decisionstaken at ground level.

We will also decentralise campaign design and implementationto our national and regional offices. Greenpeace Internationalwill focus more on coordination and will assist in capacitybuilding of our staff and our volunteers.

We will become more integrated from North to Southand from East to West, and hopefully more inspiring as amovement catalyst that can mobilise tens of millions, atleast, of people to work together and with us to protect theenvironment and promote peace.

I would like to congratulate our staff all over the world, aswell as the entire Greenpeace community, including nationalBoards, volunteers and partners, for their progressivethinking, dedicated work, and their endless passion forour environment and for Greenpeace.

Sincerely,

MESSAGEFROM THEBOARD CHAIR

Greenpeace/LauraLombardi

Ana Toni

Chair, Stichting Greenpeace CouncilGreenpeace/LauraLombardi


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IRMI MUSSACKExperience and expertise:

NGO governance, management/CEO and head of administration,campaigning, social activism/Agenda 21, natural resourcemanagement.

Nationality and residence:Irmi is German and presently livesin the north of Germany

Term of office:

First Elected:March 2009Term Ends:May 2015

FRANKGUGGENHEIMExperience and expertise:

Qualified and practising physician,former Board Member and ExecutiveDirector of Greenpeace Brazil.

Nationality and residence:

Born in the US, Frank now livesin Brazil.

Term of office:

First Elected:March 2010Term Ends:April 2016

AYESHA IMAMExperience and expertise:

Womens rights, human rights,democracy, sustainabledevelopment, NGO governance.


Ayesha is Nigerian and livesin Dakar, Senegal

Term of office:First Elected:March 2006Term Ends:April 2013

ED HARRINGTONExperience and expertise:

Certified public accountant,performance management,strategic planning, leadership andcollaboration on renewable energyand climate change issues.

Nationality and residence:Ed is an American and lives innorthern California.

Term of office:

First Elected:November 2012Term Ends:November 2015

STEVE FRANCISExperience and expertise:

Financial management anddevelopment, risk management,strategic development, accountancy.


Steve is a New Zealander and livesin Belgium.

Term of office:First Elected:March 2008Term Ends:March 2014

ANA TONIExperience and expertise:

Human rights, sustainabledevelopment, racial and ethicaldiscrimination, sexuality andreproductive health, mediademocratisation and land rights.

Nationality and residence:Ana is Brazilian and lives inRio de Janeiro.

Term of office:

First Elected:March 2011Term Ends:March 2014

OUR BOARD OFDIRECTORS

MASSE LOExperience and expertise:Environmental science, multilateralagreements on environment anddevelopment (desertification &climate change), energy policy,leadership for sustainabledevelopment.


Masse is Senegalese andlives in Senegal.

Term of office:First Elected:November 2012Term Ends:November 2015

OUTGOING BOARDMEMBERS IN 2012

Dimitrios Vassilakis

First Elected:March 2006Term Ended:May 2012

Harold Ko

First Elected:March 2011Term Ended:April 2012

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THE GLOBALPROGRAMME

There is no question that humansocieties must find new ways ofliving in peace with the planet,

and within ecological limits.Greenpeace pushes forpositive change through realengagement, and by buildingstrong alliances. And, in a waythat perhaps only Greenpeacecan, we tackle the powers thatstand in the way of change andhelp drive real solutions, givingvoice to those who demand aworld fit for our children.

ArdilesRante/Greenp

eace


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Greenpeaces Long-Term GlobalProgramme sets out our view of theglobal crisis and how we will respondto it. But the Programme is morethan a collection of campaigns, it

also contains our fundamental andenduring values, our overall visionand mission, and the unique ways ofworking that underpin our campaigns.Taken together, the differentcomponents of our Programmeenable us to influence the course ofevents in favour of a planet able tonourish life in all its diversity.

But it is not carved in stone. Itundergoes periodic evolution andeven, on occasion, radical change, so

that we can keep up with the changeswe see in the world and so that wecan continue to influence them. Overthe last year we have continued toshift our resources and alter the waywe design our campaigns, to matchand get ahead of the forces that willdictate whether or not our future willbe green and peaceful.

We have made significant investmentin increasing our capacity staff andvolunteers and impact in key areas

of the world, in particular in Africa,Brazil, East Asia, India, Russia, SouthEast Asia, and in the US. We willcontinue to reshape our strategicframework to embrace the profoundimpact of digital communication onglobal politics, and the changinggeopolitics to a new multi-polar world;a world in which emerging economiesplay a key role in global developmentand their impacts on the planetsability to support life. We are also

strengthening our ability to campaignagainst industrial ingression on newfrontiers such as the Arctic.

bring about an end to overfishing inthe worlds oceans.

Our goal for our sustainableagriculture campaign is to end theexpansion of genetically modifiedorganisms (GMOs) into theenvironment. As a priority in Asia andthe Global South, we need to movefrom chemical-intensive agricultureto sustainable agriculture, by shiftingpolicies and significantly reducingthe use of chemical pesticides andfertilisers.

Our toxics campaign goal is to reduce by half, by 2020 the releases ofhazardous chemicals of industrialorigin into water resources in theGlobal South, with a view towardselimination of these chemicals withinone generation.

Our campaigns and projects

To achieve our goals we workthough short-term, two-to-three yearcampaigns and projects; initiativesand objectives that are designed toachieve these strategic goals. Ourcampaign and project objectives areagreed and reviewed annually, as well

as on a rolling basis.The following pages describe ourcampaigns and projects over thecourse of 2012, and how these havecontributed towards the attainmentof our critical mid-term goals.Including how we have responded tounforeseen external events.

Greenpeace campaigns work together to moveus towards a world where people and planet areat peace with each other. Our Programme driveschange; we promote the best of the new and opposethe worst of the old.

Our Programme allows us torespond to immediate campaigningopportunities while maintaining overalldirection towards our long-term goals.

Importantly, it also describes thoseaspects of Greenpeace that endurethrough time: our vision, missionand identity, the most fundamentaldescriptions of who or whatGreenpeace is and what it stands for.It provides our analysis of the globalcrisis and opportunities, and thendescribes our long-term campaigningdirection to 2050 in responseto the crisis, and how we can seizethe opportunities. It also looks inmore detail to 2020, and sets out

critical campaign goals we need toreach if our long-term aims are berealised. These critical goals are ourProgramme priorities.

Our Programme priorities

Our climate and forest goals are thepriority for Greenpeace, on the basisof urgency and impact. Our goalis that greenhouse gas emissionspeak in keeping with the best climatescience and then decline. We workto ensure a global energy revolution phasing out fossil fuels and nuclearenergy and promoting renewableenergy and energy efficiency. We workto see zero deforestation globally.Key to this is ensuring that an effort-sharing framework exists for tacklingclimate change that is equitable.

For our oceans campaign we work tomake sure marine diversity recoversfrom a history of overexploitation.For that to happen we need a globalnetwork of effectively implemented,no-take marine reserves covering40% of the oceans. We also need to

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An overview of our ships' travelsthroughout the year, and someof the key moments duringthese journeys.


THEGREENPEACE

FLEET

Amazon In the lead up to the UN Rio +20

summit in Brazil, the Rainbow Warrior

sailed up the Amazon to expose the

drivers of deforestation.

Rainbow Warrior

Chukchi and Beaufort SeasWe

documented the impact Shells drilling

could have on the pristine ecosystems

of the Chukchi and Beaufort Seas.

Using state-of-the-art submarines and

UAVs we undertook the first manned

underwater trip in the Chukchi Sea,

discovering a treasure trove of marine

life in the process.

Esperanza

West AfricaTheArctic Sunrisevisitedthe waters of West Africa, where foreign

fleets of monster fishing ships scoop up

vast amounts of fish at the expense of

the local communities.

Arctic Sunrise

TexasConstantine/

Greenpeace

RodrigoBalia/Greenpeace

ChristianAslund/Greenpeace


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Rainbow Warrior

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Arctic/Pechora SeaGreenpeace

activists from our shipArctic Sunrise,

including our International Executive

Director Kumi Naidoo scaled the side of

a vast, rusting Gazprom drilling platform

in the icy waters of the Pechora Sea.

Mozambique In the Indian Ocean, we

worked together with the government of

Mozambique to monitor illegal fishing.

Rainbow Warrior

Indian OceanThe Rainbow WarriorsIndian Ocean tour allowed us to talk

with local communities who are unable

to compete with massive (and often

foreign-owned) industrial fishing ships.

Esperanza

Arctic Sunrise

TaiwanWhen the Esperanza visited

Taiwan in late 2012, we took action

against the heart of the overfishing crisis:

the construction of new monster boats.

DenisSinyakov/Greenpeace

AlexHofford/Greenpeace

PaulHilton/Greenpeace

P

aulHilton/Greenpeace


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Throughout 2012,Greenpeace continuedcampaigning to highlight

the need to divest fromdirty energy and increaseinvestments in clean energyto address climate change.In China, India and South

Africa, Greenpeace exposedthe impact of coal miningand coal burning on water

resources.

CATALYSING ANENERGY[R]EVOLUTION

Greenpeace/LiuFeiyue


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In all of our confrontations with coal and nuclearpower, we highlighted our highly recognised Energy[R]evolution report, which details how renewableenergy and energy efficiency can replace dirty andrisky energy.

Confronting coal globallyCoal-fired power plants are the largest

source of the carbon dioxide (CO2)

emissions that have already changed

our climate. Continued coal burning

will cause even more catastrophicclimate change and other serious

environmental impacts.

In 2012, Greenpeace Australiaenjoyed a major success when itblocked $100m Australian dollarsin public funds for a coal project.Our campaigning contributed tothe cancellation of five more coalprojects in Germany. In the CzechRepublic, we got expropriationexcluded from the mining code.

And in Italy, Greenpeace won animportant victory for fair criticismand free speech when a court threwout energy company Enels attemptto gag Greenpeace Italy for sayingthe companys use of coal is killingpeople and making them sick.

Thanks to implementing targets forrenewable energy, power productionfrom wind has already surpassednuclear generation in China. Powerproduction from coal, however,

remains high, and its impacts continueto be felt. Greenpeace East Asiareleased a key report on the loss

of thousands of lives from PM 2.5

pollution tiny particles, including acidsand heavy metals, in the air mainlycaused by burning coal. The report ledto the government introducing targetsfor curbing PM 2.5 pollution, cuttingwater use by fossil fuel plants, andcapping coal demand.

In India, we campaigned againstgovernment plans to build 71new coal plants in areas wherefarmers already struggling to feed

their families in the face of seriousdroughts will now lose even moreprecious water to these new coalplants. Greenpeace India continued tooppose the expansion of coal mining

in biodiversity-rich forests in centraland eastern areas of the country.Mobilising over 150,000 people, andwith celebrities, local communities,and other NGOs, we broughtinternational exposure to the Indiangovernment's lack of commitment toprotecting these forests.

Greenpeace Africas coal work inSouth Africa focused on energygiant Eskom, which is building newcoal plants that are likely to cause

severe water shortages. GreenpeaceAustralia-Pacifics coal campaignhighlighted the risks to the GreatBarrier Reef from plans for a massiveexpansion of coal mining and newterminals to bring significant new anddestructive tanker traffic to the reef.

Lessons from FukushimaWe successfully campaigned againstthe early restart of Japan's nuclearreactors, and the country enjoyedits first nuclear-free summer, withoutblackouts, for 50 years. Marking thefirst anniversary of the March 2011nuclear disaster, we released Lessonsfrom Fukushima, a report thatmoved the focus of discussions fromtechnical issues to the institutionaland human failures that really causedthe disaster ignoring risks, tooclose ties between the nuclearindustry and regulators, weakregulations, and lack of supplier

responsibility. We exposed how thesefundamental problems persist inJapan and everywhere else.

We also released Toxic Assets Nuclear Reactors in the 21st Century,underlining the real financial risks ofnuclear energy. The report noted thatTEPCO, the owner of the Fukushima

plant, lost 90% of its marketcapitalisation and had its bonds ratedas junk. Investments in nuclear utilitiesaround the world were eroded.

Throughout 2012, we continuedto emphasise the impacts ofthe Fukushima nuclear disaster,supporting its victims while pushingkey lessons from the accident aroundthe world. In South Korea, we workedto ensure that both the governmentand the nuclear industry did not

downplay the inherent risks of nuclearreactors, and the underlying flaws inregulations and emergency systems.

Energy [R]evolutionIn all of our confrontations with coaland nuclear power, we highlighted ourhighly recognised Energy [R]evolutionreport, which details how renewableenergy and energy efficiency canreplace dirty and risky energy.

Greenpeace projects a huge nuclear alertsign ontothe wall of Hong Kong's new Government House; thecity centre is just 50km from working nuclear reactors.

ClementTang/Greenpeace

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HarikrishnaKatragadda/Greenpeace


All around the world coal power plants are shuttingdown and renewable energy is on its way tobecoming cheaper than fossil fuels.

Renewable championsAfter actions across the globeand 220,000 people writing to thecompanies, Apple announced itsambition to switch to renewables and

be coal free by 2013.We had challenged Apple, Amazonand Microsoft to commit torenewables, and to work to influencedirty power companies such asDuke Energy in the US to supplymore renewables. The campaign builton the success of our 2011 Facebookvictory, with a major push to convincelarge technology companies to followthe lead of Google and Facebookand to ditch dirty coal in favour of

clean renewable energy to power theexplosive growth of the internet.

Despite the disappointing outcomeof the UN climate negotiations,our work in 2012 has shown thatthere is indeed positive change, allaround the world. Coal power plantsare shutting down, and renewableenergy is on its way to becomingcheaper than fossil fuels.

THE ENERGY[R]EVOLUTION ISUNDER WAYIn 2012, Greenpeace launched a new and

advanced Energy [R]evolution scenario

for rescuing the climate and transitioning

the worlds energy system from dirty

and hazardous technologies to clean,

renewable energy. An important newinsight in the global scenario was that

with greater use of renewable energy and

increased fuel-efficiency standards, we

could protect the Arctic and keep other

marginal sources of oil, such as the tar

sands in Canada, from exploitation.

The growth of renewables has outpaced

even our predictions. In 2012, the installed

capacity of renewable energy (excluding

hydro) hit 500GW, with wind growing by

19% and solar PV by 42%.

Importantly, our scenario shows that

developing a clear energy future includes

strong economic growth and job creation.

And greater use of renewables could

provide energy to the two billion people

who do not have access now.

Our offices in India, China, Japan, the EU,

South Korea, South Africa and elsewhere

used the report as a basis for their

renewable energy campaigns. Our work in

Bihar, India pushed the state government

to adopt high goals for renewable energy,

with a focus on providing energy access

to the poor. In China, we pushed for a

better energy policy and for better support

for installing decentralised solar PV. In

Japan, we worked with the governmentand business on progressive renewable

policies that have already produced an

increase in wind and solar power.

CLIMATENEGOTIATIONSIN DOHADespite warnings from the World Bank,

the CIA, the IEA, and UNEP about theconsequences of unchecked climate

change before COP18, Doha did not

deliver enough. Governments managed a

second, but weaker, commitment period

for the Kyoto Protocol, and not much else.

But nature does not negotiate. During

the talks, the devastating typhoon Bopha

struck the Philippines, costing the lives

of hundreds of people. Greenpeace

responded by sending our ship, the

Esperanza, to transport emergency

supplies and to assist local relief agencies

with the humanitarian crisis.

In Doha, our role was to prevent

governments from greenwashing the

outcomes. As Kumi Naidoo, International

Executive Director, said: The outcome in

Doha is a clarion call to people around the

world that they cannot rely on politicians,

but instead must build a robust movement

to make the changes that we need. In this

movement lies the true hope for the future

of the planet and for humanity.

Greenpeace activists at Apple's Indian head office,asking the company to clean our cloud.

Esperanzacrew and local volunteers unloadsupplies for the communities devastated bytyphoon Pablo (Bopha).

Green

peace/SelvaprakashLakshmanan

S

tevedeNeef/Greenpeace

Xx/Greenpeace

MarkelRedondo/Gre

enpeace


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The campaign focusedon exposing the dangers

of drilling for oil in theArctic throughout 2012as well as harnessingpublic support to stopthe oil companiesfrom destroying the

environment and fuellingclimate change.

SAVING THEARCTIC

DanielBeltr/Greenpeace


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Arctic oil drilling is a dangerous, high-risk enterpriseand an oil spill under these icy waters would havea catastrophic impact on one of the most pristine,unique and beautiful landscapes on Earth.

Our Arctic campaign was launchedin the summer of 2012, and weveachieved an incredible amount in justa short time. Our call to Save theArctic got the support of a million

people in less than three weeks.Many organisations and celebritieshave joined forces with Greenpeaceto demand a global sanctuary bedeclared around the North Pole, andare pushing this message to their fansand supporters. Among them areSir Paul McCartney, Penelope Cruz,Robert Redford, Alejandro Sanz, SolGuy, Javier Bardem, One Direction,Ben Affleck, Cameron Diaz, EzraMiller, Alexandra Burke, Jarvis Cocker,and Sir Richard Branson.

Confronting and exposingthe Arctics enemiesThrough high-profile confrontationswith Shell and Gazprom, both at landand on the high seas, we have drawnglobal attention to the reckless Arcticoil rush were now witnessing.

The campaign was launched in earlyFebruary by Greenpeace UK, whoscaled the National Gallery in London

to paint Shell as the new face of Arcticdestruction. Shortly after, GreenpeaceNew Zealand took action againstShells drillship, Noble Discoverer,in Port Taranaki, while activists fromGreenpeace Nordic and GreenpeaceGermany did the same against one ofShells icebreakers, the Nordica, in theBaltic Sea.

Greenpeace confronted Shell aroundthe world, culminating in a globalweek of action. Greenpeace UK

shut down almost 100 Shell petrolstations, with the action broadcastlive on Greenpeace TV. GreenpeaceArgentina shut down a massive

oil refinery, Greenpeace Franceturned its French office into a polarbear sanctuary, and the Executive

Director of Greenpeace Netherlandsoccupied the offices of Shells CEO.Other activities took place againstthe company in Mexico, Denmark,Finland, Hungary, and the CzechRepublic.

We also teamed up with the Yes Mento mock Shells multimillion-dollaradvertising campaign, building aspoof Arctic Ready website andhosting a fake send-off party forShells drilling rigs in Seattle. Over

10,000 supporters got involved withthe site and a secret video of thefarcical launch event became anovernight internet hit. The websitegenerated nearly 4 million page views,over 12,000 user submissions, andtwice reached the number one spoton the hugely popular website Reddit.

Shells Arctic project in 2012 was sobad that the US government didntbelieve it could operate safely andrefused the company permission to

drill for oil. The sustained light thatGreenpeace shone on the companyin the Chukchi and Beaufort seas, inAlaska, meant that the whole world

knew about every accident, everycrashed oilrig and every failed safetytest of key equipment Shell wasresponsible for. We helped make itimpossible for President Obama and

the US government to allow Shell totake a monumental gamble with theunique ecosystem of the polar north.

The campaign also turned itsattention to Russian energy companyGazprom, which set up a vast, rustingdrilling platform in the icy waters ofthe Pechora Sea, and planned toproduce Arctic oil in 2012. A teamof six intrepid Greenpeace activistsfrom our ship Arctic Sunrise, includingInternational Executive Director

Kumi Naidoo, scaled the side ofthe platform, where they withstoodhours of water bombardment andbeing pelted with metal objects. Forfive days, new teams came in dayand night, undeterred by the frigidconditions and Arctic waters, tocontinue the action.

The media attention surroundingour confrontations with Shell andGazprom and their inadequacies inthe Arctic supported our push for

stricter drilling legislation right aroundthe far north.

Boarding Gazprom's Arctic oil platform off thenortheastern coast of Russia in the Pechora Sea.

Denis

Sinyakov/Greenpeace

As Shell begins drilling for oil in the Arctic, Greenpeaceprotests at a Copenhagen filling station.

BenitaMarcussen/Greenpe

ace

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The year ahead will be crucial in helping the worldto choose design over disaster, and the Arctic is thestage on which this choice will unfold.

Investor awarenessThis media exposure has madeinvestors aware of the huge financial

risks and uncertainty inherent inArctic Oil projects. Undermininginvestor confidence will undermine thecapacity of oil companies to drill forArctic oil in the future.

In May, Greenpeace UK publishedthe report Out in the Cold, whichanalysed the financial risks faced byShell and therefore by its investors in attempting to drill in the Arctic. Therisks range from questions about thecommercial viability of some proposed

Arctic projects, to the inadequatespill response plans that prove thatno company can clean up a spill intreacherous Arctic waters.

Now oil companies are finally gettingthe message. The chief executive ofFrench oil giant Total said the risk ofan oil spill in such an environmentallysensitive area as the Arctic was simplytoo high for them to consider workingthere. The campaign has come a longway in 2012, but despite the news

that Shell and others are rethinkingtheir strategies, interest in the Arctic ishigh and the oil industry will be activethere in 2013.

ARCTIC SCIENCEWe sent our ship Esperanzato Alaska

to document the impact Shells drilling

could have on the pristine ecosystems

of the Chukchi and Beaufort Seas. Using

state-of-the-art submarines and UAVs we

undertook the first manned underwater

trip in the Chukchi Sea, discovering a

treasure trove of marine life in the process:

molluscs, starfish, sponges and rare coralssuch as the sea raspberry. This rich habitat

would be directly impacted by Shells

attempts to drill for Arctic oil.

The annual sea ice minimum is a crucial

indicator of the health of the Arctic, and the

signs are becoming increasingly worrying.

Sea ice is in rapid decline and in 2012 we

were there at the ice edge with scientists to

bear witness to the lowest ever Arctic sea

ice minimum in recorded history. Working

with experts from Cambridge University

and the US National Snow and Ice Data

Centre, we helped generate crucial data

on the thickness and volume of ice at thetop of the world, as well as the impact that

increasing areas of open water are having

on ice cover.

INDIGENOUS ALLIANCEGreenpeace investigated, documented

and exposed the environmental

destruction caused by oil companies

in Russias far north and its impact on

the indigenous peoples who live there.

Our work with these people is helping to

improve our standing within indigenous

communities all over the Arctic. We

hosted the first annual Arctic Indigenous

Peoples conference in Russia last year,

where we agreed a Joint Statement of

Indigenous Solidarity for Arctic Protection,

and this year well host the second event

in Kiruna, northern Sweden, where senior

representatives of the Arctic Council will be

meeting soon after.

Salvage teams conduct an assessment of Shell'sKulluk drill barge.

We are living in an era in which peopleare the major determinant of ourglobal ecology. This means we havethe power, the choice, to change theplanets ecology by disaster or by

design. The year ahead will be crucialin helping the world to choose designover disaster, and the Arctic is thestage on which this choice will unfold.

Greenpeace/AlexYallop

Greenpeace/TimAubry

TexasConstantine/Greenpeace

RoseSjlander/70

RoseSjland

er/70


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In 2012, we continuedour work to achieve zero

deforestation by 2020,and to protect the forestsglobally.

PROTECTINGOUR FORESTS

Greenpeace/PhilipReynaers


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The planets most beautiful forests are still underthreat from the main drivers of deforestation.

Greenpeaces forest campaignremained focussed in 2012 on makingsure that politicians take internationalaction and enforce national politicalstandards to protect the remaining

forests. We campaign in three of theplanets largest rainforests to achievezero deforestation.

IndonesiaThe establishment of new plantationsfor the pulp industry in Indonesia hasgone hand-in-hand with social conflictand the clearance of peat lands andwildlife habitat. Two companies,Asia Pacific Resources InternationalLimited (APRIL) and the Sinar Mas-

owned Asia Pulp & Paper (APP)control 70 to 80% of the total pulpcapacity in Indonesia.

As a result of our campaign, APP isnow in discussion with Greenpeaceabout how to implement a forestconservation policy that will help itwin back its clients. Other NGOs

working on environmental and socialissues have played a critical role inbringing about this important change,through their own campaigns both inIndonesia and internationally.

APPs commitment creates a templateas to how large corporations canoperate in a developing country, playa critical role to end deforestation, andsupport the local community. We willcontinue to use this template to lobbyAPRIL to end its deforestation.

AmazonIn the lead-up to the UN Rio+20summit in Brazil, the RainbowWarrior sailed the Amazon, exposingdrivers of deforestation in the region,including deforestation to producecharcoal to make steel. Followinga 10-day occupation of a charcoalshipment scheduled to leave Brazilfor the US, producers in Maranhostate signed a landmark agreement toeliminate Amazon deforestation fromtheir supply chains and to implementa monitoring system for the charcoalused in their production processes.

Successful industry agreementsto remove deforestation from theagribusiness sector, including thesoya moratorium from 2006, continueto play an important role to reducedeforestation. However, for the firsttime in five years, deforestation in theAmazon rainforest is on the rise again.

The sudden increase in deforestationrates can be directly attributed to theBrazilian governments systematic

Thousands of remote charcoal camps in Brazil havepillaged huge areas on natural rainforest to smoulderinto wood charcoal for blast furnaces that convert ironore into pig iron for the steelmaking industry.

dismantling of the laws and agenciesthat protect the Amazon. Greenpeacewill continue to work on making zerodeforestation law a reality.

Congo BasinAfter five years of being present in theDemocratic Republic of Congo (DRC),we undertook a comprehensivereview of our Congo Forest campaign.The review led to a new three-yearstrategy. The campaign will build onour work on logging in the DRC to awider Congo Basin forest protectionapproach, focusing first on a palmoil campaign in Cameroon. The

expansion of large-scale palm oiloperations in Africa presents acampaign opportunity to influence itsdevelopment before it is too late.

Activists bear witness to active clearance anddrainage of peatland forests.

UletIfansasti/Greenpeace

RodrigoBalia/Greenpeace

The largest of the two, APP, has atotal pulp and paper capacity of over7 million tonnes a year in Indonesiaalone. For the past two years,Greenpeace has targeted APP and itscorporate consumers, such as Barbie,Staples, and major supermarkets

around the world. This caused APPsmajor clients to cancel contractswith the company and adopt zerodeforestation policies.

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We engaged key industry and political players in aninternational conference on palm oil in Accra, wherewe demonstrated that Greenpeace is watching themnot only in Indonesia, but in Africa as well.

GLOBAL FORESTSOLUTIONSIn the days leading up to the Rio+20

summit we gathered a group of key players

at a workshop to create a road-map for

zero deforestation in Brazil. At the same

time we launched Good Oil, the first in

a series of case studies that showcase

inspiring examples of forest protection.

Good Oil focuses on smallholder palm oil

farmers in Riau Province, Indonesia, who

are protecting and restoring forest while

practicing responsible management of

their oil palm plantations. This case study

led to a visit and praise from the Minister

for Agriculture and interest to replicate

elsewhere in Indonesia.

Also in Indonesia, we supported

communities to take advantage of a

Village Forest permit mechanism to

protect their forests in Sumatra and Papua.

Further, we collaborated with the worlds

second largest palm oil producer GAR and

The Forest Trust, to develop an approachto protect remaining forest areas important

for carbon and biodiversity in palm oil

development areas.

FUNDING FOR FORESTSGreenpeace has been a strong and vocal

advocate for credible deals to Reduce

Emissions from Deforestation and

Degradation (REDD). At the same time,

we have not hesitated to publicly rejectfalse solutions to REDD, such as the push

to include sub-national forest offsets in

Californias emerging carbon market. In

2012, Greenpeace International released

a report that revealed irreconcilable

problems in the California offset proposals,

as well as concerning new evidence

from Chiapas, Mexico (one of the areas

proposed for early inclusion in the carbon

markets). The publicity from this report and

our work with partners has elevated the

issue to the Governors desk in California,

and a decision on whether and how the

State of California will proceed is expected

to come next year.

We also undertook a global effort to ensure

that the multiplicity of funding currently

directed at forests, including from REDD,

guarantees that biodiversity would be

protected while the rights of indigenous

peoples and local communities would be

fully respected. A number of countries

and institutions, such as the World Bank,

have already begun to develop their own

competing safeguard standards. Yet, there

is still no detailed international standard in

place that would ensure a baseline level of

protection for all people and animals living

in, and dependent upon, tropical forests.Greenpeace is working to change that.

Greenpeace/DanielB

eltr

NicolasChauveau/Greenpeace

GinnetteRiq

uelme/Greenpeace

A new campaign on palm oil in Africastarted in September 2012, with abriefing paper highlighting the threatsof unchecked expansion of industrialpalm oil projects in the continent. Weengaged key industry and politicalplayers in an international conferenceon palm oil in Accra, where wedemonstrated that Greenpeace iswatching them not only in Indonesia,but in Africa as well. Together with

the Oakland Institute we publisheda report that exposed illegalitiesand controversies surrounding theUS-based Herakles Farms oil palmplantation project in Cameroon.

We also continued to play a watchdogrole on logging in the DRC, withinspiring mobilisation tools such asa Forest Song and a petition withpartner NGOs signed by over 22,000Congolese. Following the release ofGreenpeace Africas report about

illegal logging, the petition, andfollow-up political meetings, the DRCenvironment ministry committed tocancel illegal permits.

Oil palm nursery in a Herakles Farms concession area.

Greenpeace/AlexYallop

Greenpeace/JohnNovis


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On land and at sea,in 2012 the oceans

campaign focused onexposing scandalswithin the fishing sector,building solidarity withkey stakeholders such assmall-scale fishermen and

impacted communities,and leveraging change inthe marketplace.

DEFENDINGOUR OCEANS

AlexHofford/Greenpe

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In Senegal, we brought activists from Europe andAfrica together, to put pressure on leaders in bothcontinents to change the way fish is caught in West

African waters.

The year began with a visit by theArctic Sunrise to the waters ofWest Africa, where foreign fleets ofmonster fishing ships scoop upvast amounts of fish at the expense

of the local communities. In Senegal,we brought activists from Europe andAfrica together, to put pressure onleaders in both continents to changethe way fish is caught in West Africanwaters.

Senegals president Macky Salleventually cancelled 29 agreementswith foreign fishing operations. Local,small-scale fishing communities nowhave priority access to the fish offSenegals coast, and across Europe,we worked with small-scale fishingcommunities to help pressure EUleaders into giving more access

to fishing to these communities, ratherthan to the massive and destructivemonster ships.

We initiated new relationships withcountries in the Indian Ocean, hometo the second largest tuna fisheryin the world. The Rainbow Warriorsailed to South Africa, Mozambique,

Mauritius and the Maldives, wherewe talked with local communitiesunable to compete with the massive,and often foreign-owned, industrialfishing ships. In the Indian Ocean, wealso worked with the government ofMozambique to monitor illegal fishing.Partnerships like this are important toensure that only sustainable fishingtakes place.

In the Pacific, Greenpeace took to thehigh seas with the Esperanza, with

representatives of the governmentof Palau onboard, again to confrontand halt pirate fishing. Due to ourincreased presence in Asia, wewere able to put more pressure onkey governments and companiesthere. In South Korea, GreenpeaceEast Asia launched the first rankingof major tuna brands sold there.Within days, the industry responded

Fishermen at work in artisanal fishing pirogues withseine nets off the Sengalese coast.

A Palau law enforcement stands next to a Greenpeaceactivist sinking an illegal fish aggregation device.

and,as we have seen in the past,important direct dialogue with thecompanies concerned, coupled withconsumer pressure, can lead to verypositive results, including the use ofsustainable fishing techniques such aspole-and-line fishing.

In the Philippines, which hostedthe 2012 meeting of the PacificTuna Commission, the Esperanzasvisit helped mount pressure on thegovernment to act more responsiblywhile fishing in the Pacific. Our officealso enlisted thousands of new OceanDefenders to demand governmentsrescue our Pacific for futuregenerations. Greenpeace activistsvisited embassies all over Manila,demanding action and reminding thefishing industry that we will continueto take action to ensure that theoceans we leave to future generationsare healthy.

Pole-and-line fishing is a selective, sustainable andequitable method of catching tuna.

ClmentTardif/Greenpeace

PaulHilton/Greenpeace


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Greenpeace is working to end overfishing, to createhealthy oceans, with ample seafood and sustainedfishing jobs forever.

NEW INFLUENCE INTAIWANTaiwan is home to the worlds largest

tuna fishing fleet one of the biggest

oceans destroyers and is also one of themost irresponsible political presences at

important oceans governance meetings.

In early 2012, Greenpeace in won an

important legal victory in Taiwan that will

help pave the way to future success; one of

our oceans campaigners was acquitted of

making defamatory statements about the

fishing industry there. Greenpeaces right

to criticise the overfishing by Taiwanese

companies was protected.

When the Esperanzavisited Taiwan in

late 2012, we took action against the

construction of new monster boats,

which are at the heart of the overfishing

crisis. In October, Greenpeaces office

in Taiwan undertook its first large-scale

banner hanging at a shipyard near

Kaohsiung, the home port to the massive

Taiwanese fishing industry. This was also

Greenpeaces first-ever peaceful protest

at a shipbuilding facility. Our campaign

to stop new boats from overfishing and

destroying our oceans will continue to

escalate in 2013, in Asia and elsewhere.

MONSTER BOATSGreenpeace is working to end overfishing,

to create healthy oceans, with ample

seafood and sustained fishing jobs

forever. This means stopping the worlds

most destructive fishing vessels from

indiscriminately taking everything out

of our oceans. In 2012, we were able to

follow some of the most notorious ships

and force them out of waters. While

GreenpeacesArctic Sunrisewas in West

Africa, we encountered theMargirisand

attempted to stop its fishing activities.

Along with dozens of other fishing vessels,

it was banned from fishing in Senegalese

waters by President Macky Sall.

However, the Margiris path of destruction

continued to Europe, where it again

encountered Greenpeace activists, who

delayed its departure from its home port

of Ijmuiden in the Netherlands for over six

days. The Margiris Dutch owners sent it

across the world to Australia, and hoped

that by changing its name toAbel Tasman

it might continue its destructive fishing

practices. However, Greenpeace helped

organise local communities to oppose

the massive vessel fishing. Due to thispressure, the Australian government also

banned the monster boat from Australian

waters.

PROTECTING WHALESIN SOUTH KOREAOn the morning of 5 July 2012, South

Korea announced to a meeting of the

International Whaling Commission that it

would begin a programme of scientific

whaling. Yet, within a few days, the

press was reporting that South Korea

had abandoned its plans. Two weeks

later, Greenpeace East Asia confirmed

that the South Korean government was

quietly proceeding with its whaling plans,

despite its public announcement. In

response, we prepared a report on how

research can be done on whales without

harming them, and took advantage of

the presence of the Esperanzain South

Korea, as part of our Oceans Defenders

tour, to demonstrate this.

Two independent scientists participated

in a short research cruise in South

Korean waters, showcasing non-lethal

techniques, and presented their findingsat a press conference. Greenpeace East

Asia continued to monitor, attended

consultation meetings, and staged

the first ever Greenpeace whales

demonstration in Seoul. Work started

on an email alert directed to the Prime

Minister. Six days before the deadline

for a formal notification of the start of

the programme, Greenpeace East Asia

presented a letter to the Prime Ministers

office on behalf of over 100,000 people

from around the world. The 3 December

deadline passed without the required

notification being made. A month later,

South Korea formally notified the IWCthat it had decided to use only non-lethal

methods to study whales, instead of

killing them.

AlexHofford/Greenpe

ace

AlexHofford

/Greenpeace

Greenpeace/CrisToalaOlivares



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Behind the beautifuladvertising, the catwalk

glamour and the perfectlymanicured nails of thefashion world, is anindustry contributingto toxic pollution that isdestroying our beautiful

waterways.

DETOXINGOUR WATER

PedroArmestre/Greenpeace


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Fashionistas, activists, models, designers andbloggers form around the world joined together,united by the common belief that the clothes wewear shouldnt cost the Earth.

During the first year of the Detoxcampaign in 2011, we exposed thelinks between textile manufacturingfacilities using and releasinghazardous chemicals into local

waterways in China. Subsequentinvestigation revealed the presenceof hazardous chemicals in brandedclothing items purchased from around

Detoxing ZaraWe called upon Zara, the worldslargest fashion retailer, to lead theindustry toward toxic-free productionand commit to detox. In the reportToxic Threads: The Big Fashion

Stitch-Up, Greenpeace Internationalinvestigations revealed the presenceof hazardous chemicals in garments

purchased from 20 internationalclothing brands, including Gap, Levisand Zara.

Worldwide day of action against Zara; protest in Prague.

Dye factory in Binhai Industrial Zone, Shaoxing.

A total of 141 items of clothing werepurchased from 29 countries andregions worldwide, and the chemicalsfound included high levels of toxicphthalates, cancer-causing amines

from the use of certain azo dyes, andnonylphenols (NPEs).

Online and offline, activists tookaction to urge Zara to detox. Over300,000 joined online in just over aweek including over 100,000 peoplein less than 24 hours and tens ofthousands of tweets and Facebookand Weibo messages were sent tothe brand. Offline, 700 Greenpeaceactivists in over 80 cities across theworld participated in the Detox Day

of Action, demanding that Zara stopselling clothing contaminated withhazardous chemicals.

The call for fashion made withoutpollution was also echoed by bignames within the fashion scene,including designers, models andbloggers who signed the DetoxFashion Manifesto. After just ninedays, Zara buckled under publicpressure and committed to detox, andwas soon followed by other big name

retailers including Mango and Esprit.Ma

rtinBoiuda/Greenpeace

Lan

ceLee/Greenpeace

LuGuang/Greenpeace

Worldwide day of action against Levi's; protest in SanFrancisco.

GeorgeNikitin/Greenpeace

the world. We focused on sportswearbrands, securing public commitmentsfrom Nike, Adidas, Puma and Li-Ning(the biggest Chinese sportswearbrand). Following intense public

pressure, the fast-fashion giantsH&M and C&A also committed, andin 2012 this was followed by an evenmore ambitious commitment from theBritish retailer Marks & Spencer.

Our investigations in 2012 took ourwork even further. We revealed howthese same branded clothing itemscontinue to leach chemicals into localwater supplies wherever they arewashed. These chemicals break downto form even more hazardous and

hormone-disrupting substances whenreleased into waterways in Europe,Asia, North America, and around theworld.

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StevenVigar/Greenp

eace

As global actors, fashion brands have the opportunityto work on global solutions that ensure thathazardous substances are completely eliminatedthroughout their supply chains and products.

Detoxing LevisWe followed our success with Zarawith another global push in December.This time, the focus was on Levis,after further investigations in China

and Mexico revealed connectionsbetween the US retailer and toxicwater scandals in those countries.These revealed both the scale ofthe issue in countries in the GlobalSouth, and the smokescreen behindwhich much of this environmentaldestruction occurs.

Accordingly, a major part of thecampaigns demands was linked toincreasing transparency within thesector, and ensuring that big brands

require their suppliers to releasepublicly accessible information

Greenpeace activists install a group of mannequins around a large waste water discharge pipe belonging to theLinjiang Waste Water Treatment Plant in Xiaoshan District, Hangzhou.

WuDi/Greenpeace

about what they are discharging ona chemical-by-chemical, and facility-by-facility, basis. Levis commitment which came after eight days of publiccampaigning included a promise torequire 15 of its largest suppliers inChina, Mexico and elsewhere in theGlobal South to disclose pollution databy as early as the end of June 2013.Other brands have also followed suit,by including similar concessions intheir Detox commitments.

In 2013, we will be making sure thatthe brands turn their ambitious wordsinto concrete actions on the ground where the pollution is most acutely felt and ensure that transparency levelsare maintained across the sector.

DETOXING FASHIONAs global actors, fashion brands have the

opportunity to work on global solutions

that ensure that hazardous substances

are completely eliminated throughout their

supply chains and products.

In 2012, over half a million people took

action to challenge international brands to

take responsibility for their toxic footprints

urging them to work with their suppliers

to clean up fashion and these major

corporations are listening. From luxury

houses like Valentino, to fast fashion

retailers including H&M, Mango and

Benetton, big brands are paying attention

to the global call for toxic-free fashion.

These brands are now using their power

and influence within the sector to begin

substituting out the worst chemicals

and are being encouraged to share

their learnings with others. They are

also working with their suppliers and thechemical industry to develop alternatives,

helping to create a growing marketplace

for non-hazardous alternatives

ShayneR

obinson/Greenpeace

ShayneRobinson/Greenpeace


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Ecological farming isthe only agricultural

system with a positiveeffect on our health,our environment, ourcommunity, our climate,our soil, and our water.

CHAMPIONINGECOLOGICALFARMING

Greenpeace/Qinggan

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Ecological farming ensures healthy farmingand food for today and tomorrow.

Too much of the worlds agricultureis dominated by an industrial modelthat relies on toxic chemicals, and onsynthetic fertilisers that strip the soilof its fertility, damage the environment

and affect wildlife. This is why in 2012Greenpeace continued to promoteecological farming that protects soil,water and climate, and promotesbiodiversity.

Ecological farming represents aneffective and sustainable alternativeto the current industrial agriculturalapproach, which is heavily relianton synthetic inputs and geneticengineering, and only beneficialto agribusiness corporate profits.

Industrial agriculture is increasinglycausing damage to the environmenton a global scale, and underminingthe farmers ability to produce healthyand environmentally sustainable food.

The campaign commissioned anagricultural economist to conducta forecast of the impacts of theintroduction of herbicide-tolerantgenetically engineered (GE) crops inEurope. The report was promoted

during an 18-day European touraimed at exposing GE impacts inthe US and maintaining GE rejectionin Europe. During the tour, public

screenings were organised of adocumentary featuring two Americanfarmers who have personallyexperienced the agricultural and socialcatastrophe caused by herbicide-

tolerant GE crops.

Maize is the most important and widely growncrop in Europe.

CHINESE TEACONTAMINATIONIn 2012, we focused our work in

China on challenging the overuse of

agrochemicals, and exposed a pesticides

contamination scandal in tea, a daily drink

for millions of Chinese and others around

the world. Following investigations and

testing, Greenpeace East Asia found

illegal pesticides in some of Chinas most

popular tea brands. Unilevers Lipton was

among the brands that had high levelsof contamination, with some samples

containing pesticides unapproved by the

EU, such as bifenthrin, which scientists

say could negatively affect male hormone

production. The Chinese Ministry of

Agriculture has banned some of the

pesticides detected including highly

toxic methomyl, as well as dicofol and

endosulfan, which may affect fertility

from use in tea production.

Following our expos, several tea

companies in China committed to

sustainable tea sourcing and a full

traceability system. Unilever agreed ona timeline by 2015. The issue received

very high media coverage in China and

globally, which in turn put pressure on the

local government bodies to prioritise work

on pesticide reduction. The campaign will

continue promoting ecological farming

without agrochemicals in our food.

GE FOOD CROPSOUT OF INDIAIn India, we built on our previous work

against GE and worked with the various

stakeholders opposing the release of GE

in India. A key step in that battle was the

decision of the Parliamentary Agriculture

Standing Committees verdict on GE food

crops. After an extensive consultation withfarmers, environmental groups, scientists,

and consumer groups, the Committee

concluded that GE food crops are not

suited for the Indian continent, since

they pose a threat to peoples health and

biodiversity, as well as putting livelihoods

and food security at risk.

GOLDEN RICE THEBATTLE CONTINUES

Vitamin A deficiency (VAD), one of the most

serious health problems in developing

countries, is used as a reason to promotethe genetically engineered goldenrice.The marketing of this GE rice in southeast

Asia, the centre of origin of rice, is not

only ecologically irresponsible but also

economically unsustainable for farmers in

the event of environmental contamination

of traditional rice varieties, which represent

a staple food.

In the Philippines, we supported and

highlighted the community rejection of

golden rice in the Mindanao area. We will

continue our campaign to halt release

of GE rice to the environment, and to

support public resistance to GE foods, by

promoting existing, more effective and

more sustainable solutions for tackling

vitamin A deficiency.

VivekM/Greenpeace

Greenpeace/QinggangCheng

H

ernanPerezAguirre/Greenpeace

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RodrigoPaiva/Greenpeace


Greenpeace usedRio+20 to work with other

civil society organisationsto deliver on our agendarather than waiting forgovernments to takeaction.

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Our message was clear: After Rio+20, the worldneeds people to mobilise and force change.

In the face of urgent global crisis, theRio Earth Summit was an unmitigateddisaster. The meeting delivered noconcrete action and no targets for thetransformational changes we need.

battleground where masses of peoplefrom around the world are neededto demand the necessary action toprotect it. A ban in the Arctic on oildrilling and industrial fishing would be

a huge victory against the forces thatwon out at Rio+20, and would providea future for the four million people wholive there.

Greenpeace exists to give theEarth a voice and on the insideof the conference hall we spokeloud and clear on the failure of ourgovernments. We succeeded inpreventing governments from passinga polluters charter. With ourGreenwash+20report, we showed

who is really to blame for the failureat Rio, highlighting the corporations from Shell to Duke Energy whoseinterests governments were puttingbefore those of the people.

PROTECTING THEHIGH SEASWe also made the protection of the High

Seas a key issue both for the negotiators,

and the media that led to political progress.

The majority of governments actively

called for a UN biodiversity agreement,

including Brazils President Dilma

Rousseff, Australias Prime Minister Julia

Gillard, as well as many European leaders

and the heads of Pacific Island states.

Unfortunately, Venezuela and the US

backed by Russia and Canada prevented

the world from launching a High Seas

rescue plan at Rio. But governments did

commit to making a decision about a

High Seas protection agreement by the

end of 2014. This deadline ensures that

discussions that have been dragging on

for years will no longer continue forever

without action. On the back of the attention

the High Seas received at Rio, the oceanscampaign is now building the political

support necessary to agree on ending the

exploitation of the High Seas in 2014.

The Rainbow Warrior sails into Rio de Janeiro for the

UN Conference on Sustainable Development Rio+20.

Greenpeace launches its Save the Arcticcampaign;Xavante indigenous peoples visit theRainbow Warrior.

RodrigoPaiva/Greenpeace

MarizildaCrupp

e/Greenpeace

MarizildaCruppe/Greenpeace

Greenpeace had seen this failureof responsibility coming. We hadtherefore focused our attention outsidethe official Summit. Greenpeace Brazilused the occasion to highlight theplight of the Amazon, threatened bya new, destructive change to BrazilsForest Code law. Great strides weremade in collecting signatures for azero deforestation law, together with

allies such as the Catholic Church. Bythe end of 2012, more than 600,000Brazilians had supported GreenpeaceBrazils law proposal, which would enddeforestation in Brazil once and for allwhile delivering benefits and livelihoodsto the people of the Amazon.

We launched our Save the Arcticcampaign at Rio+20 as a sign ofhope and determination in the faceof the business as usual from thegovernments and corporations

attending the summit. Our messagewas clear: After Rio+20, the worldneeds people to mobilise andforce change. The Arctic is a key

Alex

Hofford/Greenpeace

ShannonService/Greenpeace

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Your support givesthe planet the voice it

deserves and ensuresGreenpeace is in the bestposition to take action andconfront corporations,governments andpeople destroying our

environment.

You are at the heart ofeverything we do.

NaomiHarris/Greenp

eace

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We do not inherit the Earth from our ancestors,we borrow it from our children.Native American proverb

Essential to Greenpeaces corevalue is our political and economicindependence, giving us effectivenessand credibility. Greenpeace does notaccept donations from governments,

corporations or political parties. Werely solely on contributions fromindividual supporters and independenttrust and foundation grants.

Thanks to you, Greenpeace standson the frontline of environmentaldestruction, exposing environmentalcriminals, challenging governmentand corporations, taking action andpromoting solutions to safeguard ourplanet. We have grown from a smallgroup of concerned citizens into the

worlds best-known environmentalactivist group.

In 2012, Greenpeace worldwidereceived 260m in donations. Despitethe global financial crisis, this was9% more than was received in 2011.Germany, the US, Switzerland, theNetherlands, the Nordic countries andthe UK were among our highest-givingcountries in 2012. There was also an

increase in income and supportersfor our East Asia, Brazil, Mexico,Argentina and Mediterranean offices.

Your donations empower Greenpeaceto continuously safeguard ourenvironment and to strengthenour impact worldwide. Every yearour supporter base is growing. In2012, 2.9 million people generouslygave Greenpeace a financial gift.Importantly, the vast majority of youmake long-term commitments to ourglobal campaigns, enabling us toplan ahead and remain flexible andindependent.

Thank you to all our supporters whomake our work possible and for yourcontinued investment in our future.Each and everyone one of yourcontributions does make a difference!

Our top donations in 2012We would also like to thank thoseorganisations and individualswho supported us with a gift over1,000,000 in 2012.

The Swedish Postcode Lottery(Svenska PostkodStiftelsen) continued

its generous support in 2012 withgrants totalling 2,634,941. Theseimportant grants support climatework in China, and forest work in theAmazon and Indonesia. For the firsttime the Swedish Postcode Lotterygrants will also support our polar workand a unique three-year project thataims to further establish the rightsof over 4 million people living in theArctic whose cultures and traditionshave been followed for generations

ensuring that their combined voicesare part of the debate about theArctic's future.

The Dutch Postcode Lottery(Nationale Postcode Loterij)generously donated 2,250,000 toGreenpeace Netherlands in 2012. Inaddition, Greenpeace Internationalreceived 800,000 of extra funding forPostcode Lottery Project Oceans aunique initiative in which PostcodeLottery and Greenpeace (amongothers) work together with the Dutchpublic to save all life across theworld's oceans, engaging the Dutchpublic and more specifically ourparticipants with the good causes ofGreenpeace.

In 2012, 1,646,000 was granted

to Greenpeace Switzerland from theestate of the late Mrs Ellen Schuppli.Greenpeace Germany received alegacy of 3,550,460.11 from MsHildegard Bhmann, and GreenpeaceCentral & Eastern Europe received alegacy of 1,700,000.

A legacy gift to Greenpeace in yourWill is a very special act of generosityand foresight, honouring your memoryand ideals into the future. To supportGreenpeace's work with a gift in

your Will, please contact your localGreenpeace office or Stephanie Allenat [email protected].

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Visitors at an Open Boatday in Melbourne, to showsupport for the Save the Reefcampaign.

Sami people and Greenpeace demonstrate outside thecity hall in Kiruna during the Arctic Council meeting toshow their opposition to Arctic oil exploration.

RodneyDekker/Greenpeace

Greenpeace/Chris

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The struggle to save our environment is the definingfight of our generation.

TESTIMONIALS

Judith Lingeman,Head Charity Department,Dutch Postcode Lottery

Thanks to the 2.5 million

participants of the Postcode

Lottery, we support Greenpeacewith a yearly donation. The

Postcode Lottery was founded

to support organisations working

towards a greener and fairer

world. Operating internationally

as an independent, creative, non-

violent campaigning organisation,

Greenpeace is striving to ensure

the ability of the Earth to nurture life

in all its diversity. We are proud tobe a valued partner of this widely

supported organisation!

Miho Kaneko, Japan

I and other mothers just want to

protect children from radiation.

Though media don't report facts in

Fukushima, the time will come when

people find that there are hidden

facts. I support Greenpeace, forchildren to be able to have hope in

their future in Japan.

Sachin A Deshmukh, India

Supporting

Greenpeace is caring

about our Earth. Due

to routines and busy

work schedules, it is very difficult

for us to participate in activities

against the unconstitutional and

hazardous damages happening

to our beautiful nature. For us, the

best way to express our care is to

support the people who are really

working for it. Not physically, butfinancially. You will always find us

as your supporter.

Eva Maria, USA

Some people don't believe they

can solve these environmental

problems, but I believe every

individual can make a difference,even with the small things we do

in our daily lives. I have a lot of

admiration for Greenpeace and

the work it does.

Eva-Maria, an active member ofGreenpeace since 1988, has foundyet another way to lend her support.In her Will, she has left a bequest toGreenpeace.

Glen Brown, Canada

The struggle to save ourenvironment is the defining fight

of our generation. Im proud that

I can direct some of my estate

to helping Greenpeace continue

its important work. Greenpeace

is politically savvy, street-smart,

creative and determined. They

inspire the public and change

public policy. Greenpeace speaks

truth to power, for which it

is denied charitable status inCanada; thats all the more reason

to include Greenpeace in my Will.

A multinational Greenpeace alpine team deliversmessages of support and hope for the victims of theFukushima nuclear disaster to the summit of MountFuji. Collected from thousands of people in Japanand all over the world, we hope the messages willencourage the Japanese authorities to listen to thepeople of Japan in opposition to nuclear power.

UletIfansasti/Greenpeace

ChristianAslund/Greenpeace


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Gross fundraising income20122011

RUSSIA

CZEC

HREPUBLIC

AFRICA

CHILE

LUXEM

BOUR

G

INTERNA

TION

AL

JAPAN

GREECE

M

EXICO

INDIA

SOUTHEAS

TASIA

BRAZIL

EAS

TASIA

MEDITERR

ANEAN

ITALY

NEWZE

ALAND

BE

LGIUM

ARGEN

TINA

SPAIN

CAN

ADA

CENTRAL&

EASTERNE

UROPE

AUSTRA

LIA-P

ACIFI

C

FRA

NCEUK

N

ORDIC

NETHER

LAND

S

SWITZE

RLAND

USA

GER

MANY

0

10,000

20,000

30,000

40,000

50,000

Euro

thousands

Number of financial supportersFor each Greenpeace national and/or regional office in 2012 compared to 2011

20122011

Individuals(thousands)

RUSSIA

JAPAN

AFRICA

CHILE

LUXEM

BOUR

G

CZECH

REPUB

LIC

GREE

CE

EAST

ASIA

MEXICO

SOUTH

EAST

ASIA

NEW

ZEALAND

AUSTRAL

IA-PACIFI

CITALY

CANA

DA

BRAZIL

BELGIUM

A

RGEN

TINA

SPAIN

MEDIT

ERRA

NEAN

INDIAUK

NORD

IC

CENTRAL&

EASTER

NEURO

PE

FRAN

CE

SWITZERL

AND

USA

NETHERL

ANDS

GERM

ANY

0

100

200

300

400

500

600

SECTION

04


40/56


Greenpeaces onlineand offline subscribers,

donors, volunteers andactivists, grew strongerand brought changeto government andcorporate policies aroundthe world in 2012.

PEOPLEPOWER

Matimtiman/Greenpeace


41/56


Over the year, our subscriber base grew from 17to 24 million people, with above average growth in

Taiwan, South Korea, China, Brazil, India, Thailand,Turkey and Russia.

Throughout the year Greenpeacecontinued to use the power of socialmedia and networking to support anddeliver positive changes for all of ourcampaigns. Our fastest growing petition

in the history of the organisation broughttogether three million people to demandprotection for the Arctic from oil and gasexploration. We mocked Shells lackof preparedness for a spill in videos,faux tweets, and faux press releasesco-created with The Yes Men, andthe shares, likes, and retweets of oursupporters drove them to front pagesfrom Mashable to the Times of India.

to blacklist many of the chemicalstargeted within our campaign, andsingled out the textile sector as one ofthe six priority control industries to bemonitored as part of the latest Five

Year Plan for Chemical EnvironmentalRisk Prevention and Control.

Perhaps the greatest return on ourinvestment in People Power wasthe end of a decade long struggleto get pulp-and-paper giant APP tostop unsustainable forest practices.Supporter pressure on its biggestcustomers from Dove to KFC, andNestle to Mattel finally pushedthe company to a commitment onsustainable forest practices, including

a stop to clearing natural rainforest(the habitat of tigers and orangutans)for oil palm plantations. The New YorkTimes dubbed it Activism at its best.

Growing our networkOver the year, our subscriber basegrew from 17 to 24 million people,with above average growth in Taiwan,Korea, China, Brazil, India, Thailand,Turkey, and Russia. In 2012, theChinese micro-blogging site Weibo

became our third largest source ofsubscribers among social media sites,after Facebook and Twitter.

We define a subscriber as anyonewho has given us permission tocontact them, be it by email list, a cell-phone number, or as a follower of ouraccounts on Twitter or Facebook, orother social media channels such asPinterest or Instagram.

For the first time, we shared plans for2013 with a group of supporters fromaround the world, the GreenpeaceCompass community, which gave usfeedback and creative suggestions on

project proposals and priorities withcritical insights into how to bring ourissues out to a wider public and involvesupporters more deeply in our work.

Our Mobilisation Lab continued toexplore the forefront of online andoffline activism, hosting skillshares,trainings and symposiums that broughtGreenpeace and fellow changeorganisations together to sharebest practice, develop new ways ofworking, and investigate new ways toanalyse and evaluate our performance.

Activist dressed as a mannequin, in an Oslo Detoxprotest.

Greenpeace

Efforts to stop the pollution of Chinas

rivers led us to challenge the fashionindustry as part of our Detoxcampaign, which racked up recordwebsite views thanks to our high-fashion, celebrity-studded directcommunications to fashion brands.Volunteers around the globe turnedout to help spread the detox messagewith street theatre, mannequinprotests, and mock runway shows,which helped to secure commitmentsfrom brands including Zara, Levis

and Victorias Secret, to publishpollution data publicly. The Chinesegovernment itself also took measures

Change.org

Renren

Sonico

Youtube

Facebook

Twitter

Weibo

Google+

Email

Social Media

Mobile

Numbers in millions

Greenpeace global subscribers

23.6m subscribers worldwide

Social media subscribers

by channel

0

5

10

15

20

25

2012201120102009200820072006

Vkontakte

Hyves

Other channels

SECTION

04


42/56

Greenpeace/CrisToa

laOlivares


In 2012 the number ofactive volunteers rose to

14,500 dedicated andpassionate people aroundthe world.

Greenpeace/?

VOLUNTEERS


43/56


To further build and develop Greenpeaces globalvolunteer community not only in numbers, but alsothe relationships, skills and impact our volunteers canbring we launched the Volunteering Lab.

Our volunteers are active membersof communities and take actionon the ground. Holding lectures,collecting signatures, running local

campaigning, and doing research andlobby work are just a few activitiesthese engaged and passionate peopledo to add impact to our campaigns.They give their local voice toGreenpeaces international causes.

I really enjoy being active with

such a powerful organisation -

this way I can make global change

with my local engagement.

Besides that, I got to know so

many inspired and skilled people

in Greenpeace, it is incredible.Kerstin Lehmann, Germany

Motivation is key when it comes tothis intense form of engagement.People join Greenpeace worldwideto take on responsibility for society.They want to put an effort into natureand environment, and into fulfillinginteresting tasks together with peoplewho think alike. They simply want tochange the world.

What really works for me about

Greenpeace is that it works on all

different levels. The actions part is

really nice visually, but I like the way

that Greenpeace is also involved inpolitics broadly it really can make

a difference, like the recent Detox

campaign. Its not just making a

pamphlet and raising awareness.Thomas Hooning van Duyvenbode,

Netherlands

It is important to us to support ourvolunteers in their regional projects,and in their individual abilities andpreferences, to build Greenpeaces

volunteer base as a community ofleaders. That why we now have over130 dedicated staff in Greenpeaceoffices around the world who enablethese volunteers to be as effective andas impactful as possible in achievingpositive environmental change.

Anything and everything you need

to know to run a campaign I was

taught by Greenpeace, and it was

really nice because I was able to

look back on my campaign from

the previous year and critique

myself, and see what works and

what doesnt.Josh Chamberland, USA

To further build and developGreenpeaces global volunteercommunity not only in numbers,but also the relationships, skills andimpact our volunteers can bring we launched the Volunteering Lab.Together with national volunteercoordinators, it sets out to find newways to connect, up-skill and up-scale our global volunteering andgrassroots communities. It existsto help Greenpeace engage all the

potential energy that volunteers arewilling to give.

A Greenpeace volunteer speaks to a concert goerduring a Radiohead concert in Berlin.

Greenpeace

SECTION

04

An Outreach Campaigner collects petition signaturesto Save the Arcticfrom oil drilling in Auckland,following a street drama performed by GreenpeaceNew Zealand volunteers showing polar bears beingevicted by Shell workers following an oil spill.

Greenpeace/PhilCrawford

Children from two Greenteamscarry out Savethe Arcticactivities at the Ozeaneum aquarium inStralsund.

HannahSchuh/Greenpeace


44/56


ORGANISATIONDIRECTORSREPORT

Greenpeace International (Stichting Greenpeace Council)acts as the coordinating body for Greenpeace national andregional offices (NROs), as well as running internationalcampaigns and operating the Greenpeace fleet.

Set out on these pages are the abbreviated financialstatements for Greenpeace International and its relatedaffiliates for the year ended 31 December 2012, as wellas the combined statements including the GreenpeaceNROs for the same period. These are presented to providetransparency and accountability for our supporters, and toprovide an overview of the combined income, expenditure,assets and liabilities of all the Greenpeace entit iesworldwide. The accounts of all of the Greenpeace NROs areindependently audited in accordance with local regulations.Copies of these may be requested from the appropriateoffice, addresses for which are listed on pages 54-55.

Stichting Greenpeace Council, as signatory to the INGOAccountability Charter, is committed to enhancing transparencyand accountability, both internally and externally. Westrive for openness and ease of access to information, toconstantly improve our accountability and performance,and to be able to provide information to those who requestit. In 2012, Greenpeace adopted its open information policy,which is designed to ensure best practice in the handling ofGreenpeaces information. This policy follows the principlesof availability, integrity and confidentiality (in priority order),in order to allow it to be shared in a transparent and efficientway, while at the same time safeguarding, from abuse orcompromise, sensitive information, whether our own or that of

our staff, supporters, allies or partners. All staff are responsiblefor complying with this policy, and with related managementsystems and procedures. The policy is publicly available on ourwebsite www.greenpeace.org.

In 2012, Greenpeace International adjusted its treasury policy,enabling the use of sustainable (or green) banks for its currentsavings. The sustainable banks that Greenpeace uses havebeen assessed by an external agency on their sustainability andsocial responsibility, as well as financial risk profile.

Radboud van DelftOrganisation Director,

Greenpeace International

DanielBeltr/Greenpeace

Greenpeace WorldwideCombinedAbbreviated Financial Statements

These accounts are a compilation of the individuallyaudited accounts of all the legally independentGreenpeace organisations operating worldwide,including Greenpeace International. In compilingthese abbreviated financial statements, the financialstatements of individual Greenpeace NROs havebeen adjusted, where appropriate, to harmonisethe accounting policies with those used byGreenpeace International.

In 2012, the gross income from fundraising forGreenpeace worldwide was 265m. This was28m (12%) more than in 2011. Fundraisingincome increased in 2012 across all channels, witha significant increase in income from legacies andplanned giving (+31%). Total income in 2012 was268m (2011: 241m).

Total expenditure worldwide increased by 37m(16%) from 237m in 2011 to 274m in 2012.This reflects our strategy to increase our activitieson a global scale in order to achieve our ambitions.

Fundraising expenditure at 91m (34% of totalfundraising income) was 14m (18%) higher thanin 2011. This investment in fundraising is a directresult of our strategy to increase our supporterbase to be able to have more global impact.

Campaign and campaign support expenditureincreased by 15m (12%) from 123m in 2011 to138m in 2012. 31m was spent on our climateand energy campaign in 2012 (2011: 29m),which is our priority campaign.

Organisation support costs across Greenpeaceworldwide increased by 8m (21%) in 2012. Thisincrease reflects the investment made in capacityboosting initiatives in the Global South and theUS, as well as an investment in developing ourglobal digital strategy. As a percentage of our totalexpenditure our organisation support cost stayed

at the same level as 2011: 16%.There was a foreign exchange loss of 0.6m

in 2012 (0.4 gain in 2011).


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2012 2011Euros thousands Euros thousands

Income:

Other grants and donations 264,940 236,862

Interest income 2,113 1,999

Merchandising and licensing (978) (167)

Other income 2,250 2,421

Total income 268,325 241,114

Fundraising expenditure 90,874 77,267

Total income les

gpi annualreport2012

Documents

environmental report

ourannual report

organisation directors

greenpeace fleet

arctic campaign

greenpeace hasborne

earth summit

workand campaign design