gpf social entreprenuership - cisco case study
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8/8/2019 GPF Social Entreprenuership - Cisco Case Study
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1 2006, Cisco Systems, Inc. All rights reserved.Presentation_ID.scr
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2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 1
Role of Technology inRural Communities
Building a Collaborationof Social Entrepreneurs
November 2010
Hital Muraj
CSR Ambassador
Cisco Africa
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 2
OurStory
OurSolution
WhatsPossible ?
WhatsPossible
1 2 3
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 3
The Story Starts Here .
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2 2006, Cisco Systems, Inc. All rights reserved.Presentation_ID.scr
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2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 4
Andrew Nyongesa .
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 5
Daniel Ole Sururu.
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 6
Physical CKC
CommunityOutreach
Virtual CKC
Our Solution: Community Knowledge
Centers
Bu
M
F
u
N
T
L
E
u
M
E
H
T
W
E
p
w
E !
b" # $
b%
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) %
T
0
Circles ofInfluence
2
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3 2006, Cisco Systems, Inc. All rights reserved.Presentation_ID.scr
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2001
CiscoSystems, Inc.A l lrights reserved. CiscoCon idential 7
Ciscos SubCiscos Sub--Saharan Africa CGI CommitmentSaharan Africa CGI Commitment
3
na4
le communities in A5
rica to3
na4
le communities in A5
rica to6
artici6
ate in the glo4
al economy6
artici6
ate in the glo4
al economy
Our VisionOur Vision
Our StrategyOur Strategy
To leverage the6
ower o5
ICT toTo leverage the6
ower o5
ICT toaddress
4
asic human needs,address4
asic human needs,and
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rovide access to education,and6
rovide access to education,
healthcare and economichealthcare and economico
6 6
ortunity5
or communities ino6 6
ortunity5
or communities in A5
rica.A5
rica.Connect communities
5
rom di5 5
erentConnect communities5
rom di5 5
erentcountries in A
5
rica.countries in A5
rica.
How We Do ThisHow We Do This
3
sta4
lish Community7
nowledge3
sta4
lish Community7
nowledge
Centers (C7
C) in underservedCenters (C7
C) in underservedcommunities. A home
5
or all,communities. A home5
or all,o
5 5
ering diverse services througho5 5
ering diverse services throughtechnology where
6
eo6
le cantechnology where6
eo6
le cancontri
4
ute, learn, and communicatecontri4
ute, learn, and communicate
locally and around the world.locally and around the world.
2001
CiscoSystems, Inc.A l lrights reserved. CiscoCon idential 8
CKC in KenduBay, Kenya: NyangwetaCenter
BEFOREBEFORE
AFTERAFTER
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 9
Pala Market
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2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 10
What Is Possible?
3
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 11
Creati9
g Greater Eq@
ityA
itB
EC
ergi9
g TecB 9 D
lD
gies
IE
agiF
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ttD C
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f tB
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f Steve,C
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is
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icrD
fi9
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ce self-B
elp grD @
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reC D
te
areasD
f KiD
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ya T
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i9
k if Steve, set@
p a9
ICT
ce9
treA
itB
WiFI cD 9 9
ectivityMarket size f
G
r IH
fG
rI
atiG H
Communications TecP
nology at tP
ebaseof t
P
e pyramid is $51.4 billion
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 12
Imagine listening to buzzing conversations of his micro-
entrepreneurs about their products, challenges, needs,ideas, and desires for collaboration
Imagine another entrepreneur who is Steves neighbor,she is literate with her elementary school education and
who is now the chief ethnographer of her community,
appointed by Cisco, Unilever, Apple or any other large
MNC.
She is engaged in a two-way conversation, with herreality becoming better known to the outside and
corporate world, and her corporate partners are
dedicated to designing products that better serve her
and her communities' needs
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2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 13
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 14
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 15
"Over and over again,
connecting people with one
another is what lasts online.
Some folks thought it was
about technology, but it's
not.
SethQ
odin
Image: http://www.gapingvoid.com/
SOCIAL MEDIA MAY BE HERE TO STAY
BUT THE TOOLS ARE TEMPORARY
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2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 16
Its about relationships
Andrew Rogers, Head of User Content Develop ment, RBIhttp://engagement101.blogspot.com/
2008CiscoSystems, Inc.A llrights reserved. CiscoConf ident ial 1R
This presentation was created not by
one person, but by many. Its apresentation about the power of
connecting with people online andusing communities to get it done
http://www.flickr.com/photos/pogonophobia/
THANK YOU .