gov20camp - generations and social media

8/14/2019 Gov20Camp - Generations and Social Media

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Traditionals: 1920s-1940

Boomers: 1940-1960

Gen X: 1960-1980

Millennials: 1980-2000

Source: Washburn, E.Are You Ready for Generation X? Changing World View

The Five Generations, Physician Executive. January-February 2000.

Web 2.0

Users?
http://images.google.com/imgres?imgurl=http://www.entertainmentwallpaper.com/images/desktops/movie/hannah_montana1.jpg&imgrefurl=http://www.entertainmentwallpaper.com/download/20008057/&h=768&w=1024&sz=114&hl=en&start=15&tbnid=y6aHzsWe5rRuQM:&tbnh=113&tbnw=150&prev=/images%3Fq%3DHannah%2BMontana%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.emergingcity.com/images/friends_tv_show.jpg&imgrefurl=http://www.emergingcity.com/&h=191&w=297&sz=22&hl=en&start=4&um=1&tbnid=I3rlRVL4FdaAEM:&tbnh=75&tbnw=116&prev=/images%3Fq%3DFriends%2BTV%2BShow%26um%3D1%26hl%3Den%26rlz%3D1T4ADBR_enUS259US259%26sa%3DGhttp://images.google.com/imgres?imgurl=http://www.usgennet.org/family/bliss/images/john_wayne.jpg&imgrefurl=http://www.usgennet.org/family/bliss/features/2002/feb2002.htm&h=425&w=339&sz=13&hl=en&start=4&um=1&tbnid=wCG2sK6MgydaOM:&tbnh=126&tbnw=101&prev=/images%3Fq%3DJohn%2BWayne%26um%3D1%26hl%3Den%26sa%3DN


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How about

Generation C ?


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an avalancheof consumergeneratedcontent

Two drivers:

Our creative urges

Content-creatingtools

- Trendwatching.com, Feb2004


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Generation CBy Dan `


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Source: Flickr lyzadangers photostream


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Someone ofANY agewho is actively using social media

and engages others on theInternet

with a "2.0" mindset:creative, collaborativeand community-oriented.


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Generations Explained

Generation Name* Birth Years, Ages in 2009% of total adultpopulation

% of internet-usingpopulation

Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%

Gen X Born 1965-1976, Ages 33-44 20% 23%

Younger Boomers Born 1955-1964, Ages 45-54 20% 22%

Older Boomers Born 1946-1954, Ages 55-63 13% 13%

Silent Generation Born 1937-1945, Ages 64-72 9% 7%G.I. Generation Born -1936, Age 73+ 9% 4%

Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is 2%. N=1,650 totalinternet users, and margin of error is 3%.

*All generation labels used in this report, with the exception of Younger - and Older - Boomers, are the names conventionalized byHowe and Strausss book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069(Perennial, 1992). As for Younger Boomers and Older Boomers, enough research has been done to suggest that the two decadesof Baby Boomers are different enough to merit being divided into distinct generational groups.

58%


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1.0

2.0


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Federal Brain Drain

of all Federal workersare eligible to retire by 2015

90% of 6,000 Federal Executives

In sum: ~ 1 millionFederal workers eligible to

exit

Source: Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005

60%


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AARP Survey

of boomers expect to work in their retirementyears

68% expect to neverretire cycle of work/play

Halfof boomers want second careers that helpothers

Sources:

- AARP, Knowledge Management, Staying Ahead of the Curve 2003:

The AARP Working in Retirement Study.

- Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement,

Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005- Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.

70%


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Partnership for Public Service Survey

42% of college juniors/seniors wereextremely/very interested in working for the

federal government

Only out of 3,000 students feltextremely or very knowledgeable about

federal jobs.

Source:

- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.

Found at goveexec.com/dailyfed/0506/0506r1.htm.

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USA Freedom Corps Get Involved Campaign

Launched in December 2005 by theCorporation for National and Community Service

Encourage 77 million baby boomers to

Bilingual newspaper, magazine, radio, TV

Source: Found at http://www.usafreedomcorps.gov/about_usafc/special/boomers.asp

volunteer!


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Fed Experience

Recruit baby boomers for

Enlist private, non-profit and public sector workers

Feb 07 White Paper:Are You Experienced? HowBoomers Can Help Government Meet Its Talent

Needs

Source: Found at http://ourpublicservice.org/OPS/publications.viewcontentdetails.php?id=89

encore careers


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Not just for kids!!! Web 2.0 is THE bridge between the

generations.

Move em up the mountain the need for education and

training.

Whos your user? Solutions must be sensitive to people of

all ages

Its for your own good! Boomers need to create the culture

now.

Get em in! Recruitment of new government personnel

(Boomers, too!)

Source:

- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.

Found at goveexec.com/dailyfed/0506/0506r1.htm.

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