Steve Dobson

Co-Founder - GoUnusual.com Author - Unusual & Unique Overnight

Outline for Today

What is GoUnusual and how did it start? The Good, Bad and the Ugly! Building tribes with Social Media Sharing online Life Lessons

Membership for the Memorable

Guides for Unusual and Unique places to stay, things to do, food to eat and cocktails to drink

Marketing Microchips

Paid $$$ to sleep in Magnolia bedrooms

Turned Losses to Profit in USA

Expenses Paid “business” trip as reward

Why be bored in bed ?

2004 - Waved goodbye to the ordinary

Started “Sleep with a Story”

From Pennies to Priceless

From Treehouses…

…to Tents

Caves…

…to Caravans

Prisons to Planes

Lighthouses

Igloos

And everything in between

Even Underwater

the Bad...

and the Ugly...

Building tribes with Social Media

What we write may not be for you…

But it could be for YOU

Take a stand, have a view, establish a position !

1. Understand WHY and What you’re expecting to get.

2. Facebook - have a story.

- Invest the effort to build a community

- Like, FB Login, Competitions and Comment

1. Understand WHY and What you’re expecting to get.

2. Facebook - have a story.

- Invest the effort to build a community

- Like, FB Login, Competitions and Comment

3. Twitter - if you don’t react - why are you here?

4. Instagram - do you have interesting content?

5. Build persona’s for segmented audiences

Communicate to individuals

Everyone doesn’t exist

But SOMEONE does.

Are you hoping to go Viral ?

Luck: Where Preparation meets Opportunity

2012 Olympics Athlete Accommodation managed by

Manage your contact database

Sharing Online Life Lessons

Great content wins clients

Great content takes time to write

We’re copied in a click

Even by the BBC

Old World Control copy

Manage comments

Standardise

Centralise

Old World Control copy

Manage comments

Standardise

Centralise

New World Share copy

Encourage comments

Open editing

Distributed messages

Life is precious

Average isn’t always enough

Seek out the Extraordinary in your story

Invest to create lasting memories

Reap the rewards of Sharing

Not just Twitter, Facebook and Online

Books

Even events like this !

Amazing is rarely an accident

“I’ve learned that people will forget what you said, people will forget what you did, but people

will never forget how you made them feel”

– Maya Angelou

… never be bored in bed again

Thank You

“Life Less Ordinary”

www.gounusual.com