gotta raise cash pitch deck

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Luke J. Flint, CEO / Co-Founder www.GottaRaiseCash.com Confidential – do not distribute

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Page 1: Gotta raise cash pitch deck

Luke J. Flint, CEO / Co-Founder

www.GottaRaiseCash.com

Confidential – do not distribute

Page 2: Gotta raise cash pitch deck

Gotta Raise Cash Snapshot

Founders Advisors Financials

Luke J. Flint, CEO

Krish Anugula, CFO

Founded March 2013 Louisville, KY

$15,000 Founder's Investment

$150,000 Raising for Series A

TechnologyCrowdfundHQ.com

Sinatra, Ruby, MongoDB

Most economical minimum viable product, platform to beta launch in.

www.GottaRaiseCash.com Confidential – do not distribute

Srini Gurram is an accomplished entrepreneur, graduated from NYIT, New York. He worked in IT industry for 20 years with focus on customer-centric solutions and cutting-edge innovation. He co-founded IT Services

company and provided services to many companies.

Krish graduated from NDSU, Fargo, ND with M.S in Computer Science. Krish has 20 years of experience in IT industry working in various industries like Financials, Pharma, Insurance and Retail. He has been involved with nonprofit organizations for many years. He is passionate about helping needy people and loves creative ideas to help people with wealth sharing. He also co-founded IT, Real Estate and

Telecom companies.

Luke is a serial entrepreneur and veteran investor; founder of Lazarus Investments and Landmark Commercial Group, both commercial investment real estate firms specializing in the brokerage / syndication of distressed commercial assets. He attended the University of Louisville majoring in Political Science, and sits on the Louisville based Commonwealth Crowdfunding Committee, which advocates and

lobbies for the crowdfunding industry.

Ravi Nadipally has been working in IT industry for 20 years. He is well versed in many specialized areas including non profit organizations.

Jerry Jones, technical support adviser at CrowdfundHQ.

Erik Snyder, founder of Parlance Creative is our choice for marketing / branding consulting and services.

Alan Cheek Esq. is our general legal council and compliance officer.

Page 3: Gotta raise cash pitch deck

Gotta Raise Cash projected 12 month numbers

Revenue______________________________________________________________________________

$547,500

($82,125) Est. net Income *annual($31,937) Est. gross monthly burn

www.GottaRaiseCash.com Confidential – do not distribute

User Activity est.________

25,000 Est. daily user reach

$30,000 Est. daily gross campaign contributions

$10,950,000 Est. annual campaign contributions

Employees______

2 Full time

1 consult

1 outsourced

Development_____

Phase 1

Beta site (CrowdfundHQ)

Page 4: Gotta raise cash pitch deck

The Future of G.R.C and Crowdfunding

www.GottaRaiseCash.com Confidential – do not distribute

“Crowdfunding Will Make 2013 The Year Of The Gold Rush...The Global Crowdfunding will double in annual revenue to $6 billion in 2013” http://www.forbes.com/sites/groupthink/2012/12/27/crowdfunding-will-make-2013-the-year-of-the-gold-rush/

*Infograph source (pages 4 - 5) http://www.crowdsourcing.org/editorial/crowdfunding-industry-trends-and-statistics-infographic/25662

Page 5: Gotta raise cash pitch deck

www.GottaRaiseCash.com Confidential – do not distribute

Page 6: Gotta raise cash pitch deck

Our “Why” and Our Difference

www.GottaRaiseCash.com Confidential – do not distribute

How America Became a Country of Haves and Have-Nots http://www.fool.com/investing/general/2013/05/09/how-america-became-a-country-of-haves-and-have-not.aspx

Amber Waves of Greenhttp://www.gq.com/news-politics/big-issues/201207/amber-waves-of-green-jon-ronson-gq-july-2012?currentPage=1

Book: Suburbs are new centers of poverty...http://insiderlouisville.com/news/2013/05/21/book-suburbs-are-new-centers-of-poverty/

Our three largest competitors http://www.gofundme.com/ / https://www.crowdtilt.com/ / http://fundanything.com/en are geared towards targeting your immediate circle of friends and family to fund a large project. Our platform serves this function as well, however the difference is in our advocacy of common wealth sharing among the masses. We are cultivating a community of users who will perpetually use our platform and continually “wealth share” with each other--multiple times per year, not just for one large campaign. We are not the final answer to the growing wealth gap problem. We are a viable modern day solution from the private sector.

Page 7: Gotta raise cash pitch deck

G.R.C Intro Video

www.GottaRaiseCash.com Confidential – do not distribute

Gotta Raise Cash_intro video link

Page 8: Gotta raise cash pitch deck

Growth...

www.GottaRaiseCash.com Confidential – do not distribute

Where we are going?

- Focusing on brand development, marketing, attracting and retaining core user base- Investing in marketing, SEO, SMO, traffic drivers- Consistently developing the platform for a Phase 2 version

- Adding additional social media interface- Adding highly customizable campaign badges / media options- Additional design element changes

What do we need?

- Hire a branding / marketing expert- Help with SEO, SMO, traffic drivers- Series A funding of $150,000- More advisers

Page 9: Gotta raise cash pitch deck

Marketing overview...

www.GottaRaiseCash.com Confidential – do not distribute

Branding -- This is a crowded market and we need your brand to be strong and unique or else you will get lost in the shuffle. An appropriate branding project would include: audience definition to ensure we are targeting the most valuable personas, brand identity tied to a positioning strategy, strong messaging that starts with a compelling tagline, and visual/copy guidelines to keep all public communications consistent.

Traditional PR -- We will want to work our local connections to get us coverage in traditional media like newspapers, radio, business periodicals and magazines here in Louisville. We will then leverage those stories to get national coverage in the same kinds of media.

Web PR -- A concerted and professional effort to reach out to mid-level bloggers in the tech, entrepreneureship, finance, and fundraising sectors should yield solid results. Similar to the traditional PR strategy, we'll use these mid-level stories as leverage to get covered in high-reach blogs like Techcrunch, Wired, and Inc.

Reputation Management -- With the numerous crowdfunding sites already crowding the market, there exists a secondary information market where crowdfunding sites are reviewed and listed. We must actively manage our reputation with the review sites and ensure GRC gets into the important lists as they are driving a lot of referral traffic to crowdfunding sites.

Search Advertising -- We will want to capture those looking for a place to post their projects and/or fundraiser through search advertising on Google AdWords and Microsoft Ads Manager. The keyword strategy will focus on long-tail fundraising ideas like "raise money for trip" rather than straightforward crowdfunding keywords.

Social Media -- To make sure that you are an attractive platform for people to post their projects on, we'll promote GRC secondary and promote the projects on your site first. We'll do this through Twitter and Facebook, proving to your potential users and investors that you're committed to making the nuts and bolts of the operation work, not just boasting about yourself like most other crowdfunding sites do.

Viral Marketing -- To make viral marketing work for you, we'll help you find niche stories in about fundraising attempts and the more heart the better. We'll then adopt them as initial projects to be funded and assist them with their marketing. This "feel good" approach will not only be doing actual good, but also give us a lot of emotional momentum to drive the social sharing that makes an idea go viral.

The following are preliminary marketing suggestions from Erik Snyder of Parlance Creative: