got customers
DESCRIPTION
Social MediaTRANSCRIPT
Got Customers?Social Media for your business
Brand Ambassador90% Listening 10% Selling
• We establish Brand Personality– Using images of life styles to convey a feeling– Testimonials to build credibility– Engage and interact with Targets and Influencers– Make it fun! Ask questions and engage
Social Media Opportunity • Find target audience and influencers • Promote awareness through Blogging• Drive traffic to website
– via Twitter, Facebook, LinkedIn Blog and YouTube• Increase Unique Visitors• Make the cash register ring. Cha-Ching!• 18% coupon redemption• 10% conversion on SMS text messaging
Four Groups of Communitieson Social Media
• Targets – Your Target Market• Influencers – People who won’t or can’t buy
from you but will spread your message• Competitors – Your Competitors that will be
keeping an eye on you• Collectors – Collectors who are motivated by
building giant lists of no relevance
What Others Are Saying - GoldenSpoon
What Others Are Saying - Yogurtland
What Others Are Saying - Pinkberry
Facebook Fan Campaign
Google Analytics
FanMinder.com
FanMinder.com
FanMinder.com
Facebook Tools & Analytics
Geo-Location Check in Service
FoursquareTools & Analytics
• Create Fan Page and offer Trials and Content to promote Fan Base and Viral Sharing
• Design FBML Landing Page linking to website with call to action
• Brand Page with Avatar with product graphic to include vitals
• Listen and Engage by posting about Human Interest and Testimonials
How to Build A Community• Engage and Listen
– Twitter Followers – LinkedIn Groups and Discussion– YouTube Uploads and Views– Facebook Fans & Groups
• Blogging Comments• Social Review Sites• Forums• Social Bookmarking
Metrics to Drive Qualified Leads• Friends, Followers and Fans• Discussions• Video Comments• Photo Comments• Profile Page Comments• Retweets• Downloads• Questions Asked or Answered on Website• Unique Visitors to Website• Sales
Determine the Role of Social Media
• Improve Unique Traffic and Referring Traffic• Create Sales Conversions and Generate Leads• Increase Brand Awareness, Reputation
Management, Customer Surveys• Product Launch and Event Announcements• Customer Service, Community Outreach,
Recruiting• Search Engine Optimization
Social Media Strategic Gameplan:Next Steps
• Integrate social media efforts with the rest of the business
• Agree on key goals and metrics in advance• Assign an owner (accountability)
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www.digitaleyemedia.comGary Brewer
(949) 900-3017
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