gorilla system messages
DESCRIPTION
Overview of the letters, scripts and emails developed by Bill Good Marketing for Financial AdvisorsTRANSCRIPT
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HOW A COORDINATED SERIES OF LETTERS AND EMAILS CREATE AND
SUSTAIN TOP OF THE MIND AWARENESS
BILL GOOD MARKETING®
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Bill Good Marketing Messages Build relationships
Create goodwill Build a trusted Financial
Advisor identity Increase referrals Educate clients Bring in new business Improve client retention
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Client Educati
on Letters
Anniversary Letters
Condolence Letters
Holiday Letters
Get Well
Letters
Seminar Invitati
ons
Pre-Retirement Letters
Birthday
Letters
Over 2800 Letters and
Emails
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Birthdays
Anniversaries
Build Relationships by Participating in Family Celebrations and Events
Deaths
Awards
Graduations Holidays
Births
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Birthday Letters
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Condolence Letters (Even for Pets)
Dear Juan,
I am so sorry to hear about the loss of your dog and I wanted to extend my deepest condolences to you. I want to share with you a poem written by Jenny Good.
For My Friend
I wish you wellWherever you go
May there be holes to digAnd Frisbees to throw…
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Holiday Letters
•Christmas•Memorial Day•July 4 •Thanksgiving•Many more
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Anniversary Letters
For milestone anniversaries1,5,10….60
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Congratulation Letters
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Build the Financial Advisor’s Identity
• Caring Person•Good Citizen• Industry Expert• Trusted Financial Advisor
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Good Citizen
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Caring Person
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Client Review Letters
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Lead Management Letters
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Seminar Invitations
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Hundreds of letters approved by national, regional and local
firms.
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THE END