gorgias’encomium)of)helen )) · gorgias) * background * [1]helen)and)paris) ) * persuasion *...
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Gorgias’ Encomium of Helen
Nick Dorman Spch. 410 Communication Analysis
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* Background [1] * Greek Sophist * Longevity * Wealthy * Belief [1] * Skeptical * Power of Rhetoric
Gorgias
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* Background * Helen and Paris [1] * Persuasion * “Speech is a powerful master and achieves the most divine feats with the smallest and least evident body. It can stop fear, relieve pain, create joy, and increase pity.”[2]
* Paradoxologia[1]
Encomium of Helen
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* Selling tool to students [1] * Demonstrate power of speech[2] * Words = Power * Power = Action. * The Public * Can they be trusted?
Encomium’s Purpose
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* Plato * Attack on Sophists * Doxa vs. Episteme * “The realm of appearance,
ambiguity, fluctuation, becoming, and opinion.” [3]
* “Truth, knowledge, science, certainty, and fixed reality.” [3]
Plato, Doxa, & Episteme
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* Elaboration Likelihood Model [4] * Central * Processing information
* Peripheral * Environmental characteristics
* Encomium of Helen * Peripheral or Central?
E. L. M. of Persuasion
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E. L. M
(Kenrick, Neuberg, & Cialdini, 2002)
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* Peripheral Processing * Gorgias * Ability to Manipulate * Power of Speech * Edward Bernays * Founder of Public Relations * Torches of Freedom
Can Crowds be Trusted?
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The Man who didn’t Salute Hitler
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* Dominant Opinion[5] * Minority isn’t heard
* What happens when the dominant opinion is different from your own? * Silent or Speak[5]
Spiral of Silence
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* Words are like drugs * Doxa vs. Episteme * See through the performance
* E. L. M. * Central vs. Peripheral * Sprial of Silence * Public vs. Individual
Why is it important today?
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* [1] Wardy, Robert. The Birth of Rhetoric: Gorgias, Plato and Their Successors, New York: Routledge, 1996.
* [2] Gergel, T. "Gorgias of Leontini." Gorgias' Encomium of Helen. Trans. J. Dillon. London: Penguin Classics, 2003. 76-‐84. The Greek Sophists.
* [3] Jasinski, James. Sourcebook on Rhetoric: Key Concepts in Contemporary Rhetorical Studies. Thousand Oaks, CA: Sage Publications, 2001.
* [4] Petty, Richard E., and John T. Cacioppo. "The Elaboration Likelihood Model of Persuasion." Advances in Experimental Social Psychology 19.1 (1986): 123-‐162.
* [5] Noelle-‐Neuman, Elisabeth. "Spiral of Silence, A Theory of Public Opinion." Journal of Communication 24.2 (1974): 43-‐51.
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