gordon schmidt (2012) ipfw shrm presentation: the benefits and pitfalls of online social media for...
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Presentation given to the IPFW chapter of SHRM, 03/21/2012TRANSCRIPT
The Benefits and Pitfalls of Online Social Media for
CareersGordon B. Schmidt M. A.
OLS DivisionIPFW
Outline• The Internet and careers• What is social media?• Existing Employee Relations• Recruitment/Selection Issues• Information Exchange• Q & A
The Internet and Careers
• Who here has used the Internet in a job search? How did you?• Who here has used a social media site
(ex. Facebook, LinkedIn, Twitter) in way related to job search?• Who has used social media in some way
related to their job or profession?
Social Networking Sites• http://www.youtube.com/watch?v=6a_KF
7TYKVc• Social Networking Sites Definition (Boyd
& Ellison, 2008)• web-based services that allow people to:1. Construct a public or semi-public profile in
a bounded network2. Have a list of other users connected to3. View those connections and those of
connected others
What is social media?
• “a group of Internet-based applications… that allow the creation and exchange of user-generated content” (Kaplan & Hainlein, 2010)
• Broader category than social networking sites • Facebook has 149 Million active users in the
U.S. alone-70% of those users log on daily
Social Media and Careers
• Social Media is already having significant impact on careers and looks to have even more in the future• We will look at/discuss examples in 3
major areas today:•Existing Employee Relations•Recruitment/Selection Issues• Information Exchange
Challenges to Existing Employee Relations
• People have been fired for Facebook and other social media site posts• Ex. Public Teachers• http://
www.youtube.com/watch?v=zL8xIELR2Gc• Was this fair?
Public vs. Private Information• Social media connects people socially
and professional• The borders of each info type can be
blurry• If you were the manager of the following
employees what would you do?
Benefits to existing employee relations• Venues for employees to support and
share info with each other
Recruitment/Selection Challenges• Great amount of potential information
available to recruiters through social media• But is it accurate? Is it legal?• Example: definition of binge drinking• If A Facebook picture shows you and
these 5 bottles at a party, how much did you drink?
Recruitment/Selection Benefits• More potentially useful information on each
side• Both parties can look at online professional
presences so that interview is not just resume rehash• Strategy to see what people can actually
deliver• Example: Innovation Protocol, brand strategy
consulting firm• http://www.youtube.com/watch?v=W4nD6y-P
nUY
Professional Information Exchange• Social media can also offer a medium by
which to gain professional information that helps your career and career-related knowledge base• Can make connections with people in your
field/perspective field• Get access to information and opinions
from thought leaders and the cutting edge• Potential for Serendipity•Finding information valuable to you that you did not even know you needed
Examples
Questions or Comments?
Contact Information
• Email: [email protected]
• IOPsychology feed on Twitter: https://twitter.com/#!/iopsychology
• On LinkedIn:• http://
www.linkedin.com/pub/gordon-schmidt/13/a90/891