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Gordon Galloway Good creative is elemental.

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Gordon Galloway Advertising offers a look at their capabilities and process in this 40-page book.

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Gordon Galloway

Good creative is elemental.

Gordon Galloway.

Capabilities.

This is how we do it.

Welcome to Gordon Galloway

Our Purpose

You know the story…

You know that great advertising can produce amazing results and change lives.

You know this.

We know this:

The secret to great marketing results is great clients whose belief in advertising

and their brand is unshakeable.

And, the best advertising is always the result of intense and provocative collaboration.

It is never created in a vacuum…at least not in our world.

Agency History

Gordon Galloway was founded in the spring of 2010 by two veterans of the advertising wars, both

seeking a new way to deliver their ideas and thinking about brands.

With the global shift in human consciousness and interaction spawned by the Internet, the advertising

business found itself in a confused and disorienting place. Traditional agencies lacked the knowledge and

sense of commitment necessary to succeed in a brave (and lightning fast) new world; and new media

agencies went out and hired inexperienced (for the most part) people lacking in marketing

nuance and a seasoned feel for human chemistry.

And, while the digital age has forever changed marketing, the wiser sages in our industry remind us

not to get too carried away with all the new toys at our disposal. The core challenge remains: connect

with the consumer in relevant, compelling, and memorable ways,

This is why you are reading this…because we know how to build brand loyalty in hearts and minds.

We know how to create a lasting, emotional connection between the target and your brand. There’s

very little mystery to it…although there is some strange alchemy. Our work is based on a thorough

understanding of our clients businesses, their competition, and on consumer insights that are

honest and intelligent.

Let’s get to work…we love this stuff…

Our Clients

The people who trust us…you’ll be in good company…

• Alice Cooper

• Blue Cross Blue Shield of Arizona

• Casino Del Sol Resort

• City of Scottsdale

• Duffy Group

• Environmental Quality Control

• PGA TOUR Club

• PGA TOUR Academy

• Visit Newport Beach

Working with us

How do we know how to treat our clients? By constantly reminding ourselves of what its like to be

in the client’s shoes. Of what it’s like to be an actual client. Because…everyday, we all are customers

of some kind. Dependent on the customer service winds that are carefully balanced between the luck

of the draw and an effective training program. So…what’s it like to work with us.

Well, of course we think it’s fun to do what we do. And life changing, too. And, we’ll be happy

to supply plenty of references that will back that up...but, beyond good chemistry what can you

count on when you retain us?

Good question...glad you asked.

Here are the answers:

Our clients are the people we share our lives with. There’s no getting around it, and we wouldn’t

want to even if there were – we are involved, deeply, in the challenges and triumphs of their journeys.

It is the way it’s supposed to be…every thing, every day, every moment can’t be only about

commerce. There is so much more than that….

Honesty. Count on it. No qualifying that one.

Focus. Our agenda is to help you succeed….however you define that to be.

Transparency. What we’re doing will always be clear to you. You will be part of it.

Professionalism. That’s what we are – professionals. You’ll find we act like it.

Work Ethic. We keep at it until we break through. Then we keep at it some more.

Good creative is elemental.

IlImmerse & LearnMeet. Discuss. Observe. You and

your team are going to talk and

we’re going to listen. Then we’re

going to study the competition;

study you and the history of what

you and they are doing. We’re

going to talk to the customers

and the clients, the advocates

and the naysayers. Together,

we’ll get down to the true es-

sence of what your customers

want. Then, and only then, will

we begin the process of speak-

ing to them on their terms.

Our creative process is the product of years of experience, working with diverse clientele

and project challenges. We’re often asked, “how did you guys do that?” Or, “why do you

ask these questions?” We understand and have thought a lot about our methods and just

the right amount of “madness” needed to produce the precious fruit we seek…

Ideate & PositionNow we will develop the ideas

that will breathe life into your

brand. We’ll work with you to

ideate and produce a compre-

hensive communications plan

across all platforms and audienc-

es. And, we’ll discuss and define

those audiences and targets

while designing and implement-

ing the ideas and strategies

into advertising and marketing

campaigns.

Produce & ImplementHere is where the classic disci-

plines and experience of how we

do what we do make the differ-

ence. At Gordon Galloway, our

processes are tuned to a high

frequency of coordination and

effectiveness. They keep us on

strategy and on budget while

affording clients a level of trans-

parency they have never known

before.

Evaluate, Measure

& AdjustOf course, the work is never

done. Of course, the constant

evaluation, measurement and

tweaking is an integral part of the

whole. What we learn and how

we act upon it is what leads to

the ultimate goal –making a real

and measurable difference in

your business. That’s why we’re

here. That’s what we live for.

Ip Pi Em

Good creative is elemental.

Capabilities Marketing StrategyResearch

Brand & identity development

CreativeIdentity

Collateral

Web development

Print/Radio/TV/Outdoor

Direct mail

Package design

MediaStrategy & research

Planning & buying

Tracking, reporting and

measurement

Public RelationsPress & media relations

Crisis communications

Media training

Strategy

Media materials creation

InteractiveWeb site design

E-mail campaigns

Search engine optimization

E-commerce

Online advertising

Viral marketing

Ongoing support

Ben Gordon President & Managing Partner

For the past twenty-five years, Ben has forged an innovative and diverse career in the advertising, communica-

tions and entertainment industries. Well-grounded in the tactical as well as the creative aspects of the process,

Ben has the ability to strategize and quickly visualize an entire campaign–from the ground up. Ben’s creative and

strategic philosophy is to “fly above and below the radar” when it comes to developing and producing unique

branding, marketing and advertising campaigns. His ability to identify and articulate key concepts to clients is

also integral to his approach.

Ben has served as senior management leader in the development of multi-level marketing campaigns and

produced national radio, television, and print advertising for such clients as McDonald’s, ABC Television, Nike,

Cox Communications, PBS, and Miller Beer among many others. He also has written and produced several

short films for the MTV Networks, Home Box Office, and Showtime.

Previously, Ben served as Managing Director for R&R Advertising, Creative Director for Mullen Advertising and as

Associate Creative Director for E.B. Lane Advertising in Phoenix. During his tenure at Mullen, Ben was the creative

director and senior strategic advisor for such hospitality accounts as Wyndham Hotels, LXR Luxury Resorts, Hotel

Valley Ho, Sanctuary Resorts, and Mark-Taylor. At E.B. Lane, Ben also supervised campaigns for Marriot Resorts,

The Arizona Lottery, Dairy Queen, the Arizona Diamondbacks, and Midas.

Leadership

Ben Galloway Creative Director & Managing Partner

Ben Galloway has been working in Arizona’s advertising, design and marketing industry since 1996.

Ben’s passion for advertising strategy and his talent for producing great art across a myriad of mediums

has served his many clients, particularly those in the market segments of development, casinos and

resorts, automobiles and entertainment.

Past clients Hard Rock Seminole Sycuan, Paradise Resort & Casino, Dakota Nation Gaming, and Red Lake

Gaming. Hospitality clients include An Del Sol, The Peaks Steakhouse, and Maestro’s. Destination and

civic / hospitality clients include City of Scottsdale, City of Payson, City of Pinetop, and Desert Troon Companies.

Born and raised in Wisconsin, Ben moved to Seattle then Chicago before settling in Arizona in 1989. Here he

attended Arizona State University and, after an award-winning stint as an editorial cartoonist, Ben found his

niche in the commercial arts and has been there ever since. Ben and his wife Kim live in Gilbert where they

are doing their best to raise eight kids.

Mark Motta Associate Creative Director

From his start as a graphic designer out of Arizona State University, Motta applied his talents to copywriting. In 1973,

his copy won a first-place National Addy Award from the American Advertising Federation, a first for Arizona.

Over the years, Motta’s copy, creative direction and production have generated scores of national and international

creative awards from such diverse institutions as the American Advertising Federation, the National Restaurant

Association, the American Marketing Association and the International Festivals Association.

Over his career of 30+ years, Motta has earned a reputation for creative excellence, running several of the Southwest’s

most creative shops including Evans-Phoenix, Moses-Anshell, Mullen Advertising and The Motta Company. Notewor-

thy clients include the Arizona Office of Tourism, Arizona Lottery, APS, Blue Cross-Blue Shield, First Interstate Bank,

Harrah’s, Alltel, Del Webb Corporation, Howard Hughes, and Wyndham.

His work includes scriptwriting for major European agencies, IMAX films, comedy writing, restaurant and wine reviews,

and writing a national beer-marketing column. To date, Motta has written and produced well over 500 television spots,

1,000 radio commercials and thousands of print ads and collateral pieces. Smarter than he looks, Mark is the only

Mensa member who seems to have qualified with the left half of his brain tied behind his back.

William Tybur Lead Writer

Almost an Arizona native, Bill Tybur has been writing and producing award-winning creative for

advertising marketing, PR and corporate communications for more than three decades. Bill has worked

for numerous resort, hospitality clientele, including Pointe Resorts, DMB Associates, Fox/SPEED.com,

PGA Tour, the City of Phoenix, Barrett Jackson, Resort Suites, Casino Del Sol, and the Westin Kierland

Resort. Bill enjoys travel, golf, entertaining, motorcycling and spending time with his wife, grandson

and two rescue dogs.

Our Team

Mark LaLone Lead Designer and Art Director

Mark LaLone has been in the graphic design field for the past 30 years. He has produced multiple award-

winning brand design campaigns for such clients as Wyndham Luxury Resorts, Enchanment Resort. Golden

Door Spa, Mii Amo Spa, Hotel Valley Ho, Sanctuary Camelback Mountain Resort & Spa, Carmel Valley Ranch,

Quail Lodge, Mark-Taylor, D.R. Horton Homes and numerous planned communities. Mark holds a BFA in

Advertising Design from Arizona State University. Mark lives with his wife as a happy “empty-nester” in Phoenix.

Jane K. Gordon Director of Production

Jane Gordon has more than 20 years of experience in the entertainment, hospitality, tourism, and destination

marketing sectors. Her clients include BMW of North America, Harley-Davidson Motor Company, Hyatt Regency

Worldwide, Magellan Residential Cruise line, Alice Cooper’s Solid Rock Foundation, Cox Communications,

Unicorn Media, the Phoenix Suns, and Blue Cross Blue Shield of Arizona. Ms. Gordon earned a Bachelor of Arts

in Journalism from Arizona State University with an emphasis in broadcasting, advertising and public relations.

Kathy Munson Media Director, Media Buying Services

The founder, guiding light and current CEO of Media Buying Services, Kathy Munson brings a unique perspective and

approach to media services. MBS’s clients include both agencies like Gordon Galloway and direct-relationship clients.

With over 20 years experience in he industry, MBS provides strategy, research, placement and validation to clients

such as Arizona Public Service, Blue Cross Blue Shield of Arizona, The Apollo Group (nationwide, and many others.

The PGA TOUR Club and PGA TOUR Academy

One of the most-recognized brand identities in the world entrusted to Gordon Galloway for the re-brand and

re-launch of the PGA TOUR CLUB and the PGA TOUR Academy. The TOUR CLUB, in conjunction with the

Tournament Player’s Clubs of America, offers its members a variety of high-level golf and leisure products –

including the ability to play on some of the top courses in the world. Gordon Galloway developed an entire

new brand presence for the TOUR CLUB – including formulation of all new web and collateral materials.

For the TOUR Academy, Gordon Galloway helped to realize the entire brand re-creation, from the supervision

of photography and art elements to conceptual and positioning strategy.

“Gordon Galloway took the time to dig in and really learn and understand our complex business

models. That homework has paid off, time and again, as we continue to see fresh and exciting ideas

that are constantly pushing our brand outward and upward – in all kinds of innovative ways.”

Rhonda Moret Vice-President of Marketing

PGSA TOUR Club Holdings, Inc. 100 PGA TOUR Boulevard

Ponte Vedra Beach, Florida 32082

904.285.3700

Case Study #1

The PGA TOUR Academy

Challenge

The PGA TOUR Academy is a nationwide operation that encompasses twelve, separate locations at differ-

ent golf resorts and five-star vacation locations. The Academy’s main teaching facility is at TPC Sawgrass

in Jacksonville Florida. The challenge was to convince the advanced amateur segment and the vacationing

leisure golfing segment of the worthiness of the satellite locations. Most golfers felt that locations outside

the realm of the PGA Kingdom in Jacksonville would provide inferior learning experiences.

Solution

Working with the different facility General Managers and their marketing teams, Gordon Galloway helped

tailor each TOUR Academy’s efforts to the specific attributes of the resort or leisure location. Emphasis

was placed on the uniqueness of each location, the teaching staff’s abilities and their stellar record

of achievement. Special packages and offers were created utilizing existing carrier and destination

relationships that also complemented the destination’s specific attributes.

Results

Although the new direction of the marketing program is only in its second full year, already the Academy

locations outside Jacksonville have seen a dramatic increase in inquiries and enrollments.

Case Study #1

The future begins

HERE.

NATIONWIDE JUNIOR GOLF CAMPS CATALOG 2011

ConstantinAdvanced Student | TPC Scottsdale

Alice Cooper

One of the most recognized and loved personalities on the planet; Alice Copper is doing a lot of good

for the world. Alice Cooper’s Solid Rock, an organization founded in part by Alice and his wife Cheryl,

is a driving force in helping teens and challenged families’ rise above their hardships and forge a

better life. Solid Rock is building Teen Center’s where kids can learn music, dance, and art and find

the peace and harmony missing elsewhere. Gordon Galloway plays a prominent role in the marketing

and positioning of the Rock’s efforts, both in Arizona and beyond. We’re proud of our relationship

with Alice and Sheryl Cooper. They rock.

“Gordon Galloway brings a high-energy and comprehensive approach to everything they do.

Working with a variety of our partners and sponsors, they consistently deliver a high-quality

product with impact. Beyond their amazing talents, they are also great guys to work with…

our relationship with Gordon Galloway means a lot to Solid Rock and we are pleased to

recommend them.”

Jeff Moore Executive Director

Alice Cooper’s Solid Rock 4250 East Camelback Road #200

Phoenix, AZ 85032

602.947.0279

Case Study #2

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Alice Cooper

Opportunity

The chance to work with, and we mean “shoulder-to-shoulder, show the man the stuff right now” kind of

work that gets everyone in our business jazzed. Alice Cooper’s Solid Rock sponsors a variety of charitable

events during the year, in addition to an ongoing public and media relations blitz surrounding Alice himself –

his music, performances, and public life.

Activities

From designing original illustrations and conceptual visual expressions for Alice’s explorations across

the performance spectrum to strategizing multi-media events for national and international audiences,

our account and creative teams know to be ready for anything…and we mean, well…anything.

Results

Alice’s popularity and ongoing top-of-mind presence in the world of music, social media, and philan-

thropy continue to grow. He has transcended the expected and continues to surprise and delight his

generations of fans…we’re just happy to be along for the ride.

Case Study #2

BENEFITTING

GANEM JEWELERS PRESENTS IN STEREO

Featuring the Hit Singles:

The Fourth of April

“Hall Of Fame” Golf

The Silent Auction

Fun, Prizes and General Mayhem

The Longest Drive

Plus Many More...

CELEB-AM 2011

welcome

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The Scottsdale Latin Jazz Festival

For the inaugural Scottsdale Latin Jazz Festival, Gordon Galloway designed a campaign that revolved around

a visual icon of the headliner. A web landing page and web banner ads accompanied the broadcast elements

of the advertising. All work was created in both English and Spanish.

“I am delighted to recommend Gordon Galloway as an outstanding agency that brings total

commitment to their clients. GG has the depth and breadth of experience in big league advertising,

graphic design and media production that enable them to achieve excellent results that meet

client requirements even in limited budgets. The creative professionals on the GG team are equally

committed to client success and the results are consistently first rate. Any organization lucky enough

to engage Gordon Galloway will benefit in multiple ways from their experience in engaging and

collaborating with this superb advertising agency.”

Jeff Babcock Artistic Director

Scottsdale Center for the Performing Arts

4300 N. Civic Center Drive

Scottsdale, Arizona 85251

480.784.4000

Case Study #3

The Scottsdale Latin Jazz Festival

Challenge

The Scottsdale Latin Jazz Festival, in its launch year faced the economic reality of a great idea and

expectations meeting a City budget under siege. Gordon Galloway was asked to conceive, design, and

help implement a multi-cultural campaign in both the Anglo and Mexican & Latino markets. This campaign

also needed to motivate other arts and civic organizations to ”spread the word” to help drive attendance.

Solution

Working with the City of Scottsdale and the signature sponsors of the event, Blue Cross Blue Shield of

Arizona and Cox Communications, Gordon Galloway created a series of free events, seminars, workshops

and demonstrations, weaving a cultural mesh of Latino and Anglo influences in the Phoenix community.

Results

Attendance for the Festival topped 100,000 participants, including many children and their parents and

relatives who were drawn by the community-based events. Additionally, the City of Scottsdale and the

local resorts, restaurants, and shops saw a rise in their traditionally weaker weekend revenues.

Case Study #3

Casino Del Sol Resort

Providing full-service marketing consulting and advertising services, we are the agency of record for Casino Del Sol

Resort in Tucson, Arizona. Having recently completed a $150 million expansion on the resort, Gordon Galloway was

responsible for the Grand Opening of a new hotel tower, convention center, and two new restaurants. The results of

the campaign were impressive and our client continues to dominate the casino resort market in Southern Arizona.

“Gordon Galloway has the right mix of experience and enthusiasm that make their work fresh and exciting.

In our category it is easy to see how so many competitors end up looking the same. Our agency is always

presenting new and innovative ways to separate ourselves and engage our audience. Gordon Galloway is a

true marketing partner and we greatly value our relationship.”

Wendell Long CEO

Casino Del Sol Resort

5655 W. Valencia Road

Tucson, Arizona 85257

(520) 838-6600

Case Study #4

Casino Del Sol Resort

Challenge

Promote the Grand Opening of a new expansion of Casino Del Sol Resort in Tucson. This campaign required a

“teaser” element that would engage the audience and inform them of the new amenities on the property. The

catch? The expansion and accompanying physical presence of the new hotel and its surroundings would not be

complete until the day before the opening.

Solution

Working with the architectural and design personal at the Casino Resort, Gordon Galloway’s art and special

effects teams designed a series of deliverables for the campaign that relied on computer graphics and renderings

to successfully create a view of the Tower and it’s surroundings before it was completed. New shooting for the

subsequent image campaign commenced shortly after the opening.

Results

Attendance for the Grand Opening events, which ran for a full week, exceeded all expectations, culminating with

a live gate of over 45,000 guests on Opening Night. VIP’s, invited guests, and the general public were treated to

a Grand Opening that will live on in the minds of many.

Case Study #4

i-19, exit valencia west, 6 miles | 855.sol.stay | casinodelsolresort.coman enterprise of the pascua yaqui tribe

Please play responsibly. If you have a gambling problem, please call 1-800-639-8783.

there’s nothing quite like casino del sol.Casino Del Sol Resort Hotel welcomes you to a new era of fun and excitement as we unveil a new

place to play unlike any other in Tucson. Now, guests can enjoy 215 elegantly appointed guest

rooms and suites, a new Conference Center including a ballroom for up to 2,000 guests, five

great restaurants including fine dining at the new PY Steakhouse, premium cocktails in the Prema

Lobby Lounge, and our unique Spa, Fitness Center and Pool. It’s all new and it’s all spectacular…

raise your expectations at the new Casino Del Sol Resort Hotel!

TUCSON...raise your expectations.

resort | spa | conference center | amphitheater

Join Club Sol and earn Free Play, concert tickets and meals, plus participate in exclusive promotions.

Book Now! Call 1-855-SOL-STAY (765-7829) or visit us at casinodelsolresort.com

CDS126-Tucson Visitor's Guide / Consumer.indd 1 11/18/11 3:20 PM

i-19, exit valencia west, 6 miles | 855.sol.stay | casinodelsolresort.coman enterprise of the pascua yaqui tribe

Please play responsibly. If you have a gambling problem, please call 1-800-639-8783.

there’s nothing quite like casino del sol resort for meetings & events… anywhere.Casino Del Sol Resort Hotel welcomes you to a new era of fun and excitement as we unveil a new

place to gather unlike any other in Tucson. Now, attendees can enjoy 215 elegantly appointed

guest rooms and suites, five great restaurants, a unique pool, and a spa & fitness center. Our new

Conference Center features a beautiful and flexible 18,000 sq. foot Grand Ballroom which divides

into five individually accessible meeting rooms, accommodating corporate events from 30 to 1800

and banquets and receptions of up to 2000 guests.

Casino Del Sol Resort Hotel also hosts outdoor events with distinction and grace. A 13,500 square

foot deck winds through the palms surrounding the terrace and pool, resplendent with roomy

poolside Cabanas, and a 29,000 sq. foot lawn adorned with a wedding gazebo. It’s all new and it’s all

spectacular…raise your expectations for your next meeting at the new Casino Del Sol Resort Hotel!

you have to start meeting like this.

resort | spa | conference center | amphitheater

Book Now! Call 1-855-SOL-STAY (765-7829) or visit us at casinodelsolresort.com

CDS127-Tucson Visitor's Guide / Meeting Planner.indd 1 11/18/11 3:22 PM

Duffy Group

One of the leading recruitment firms in the Southwest, for over 20 years, Duffy Group has worked with

blue chip companies in executive and strategic positions. Seeking to combine the best of its past with a

fresh, new outlook and image, the company retained Gordon Galloway to create an evolved iteration of

it’s brand –both physically and intellectually.

“Gordon Galloway showed us that we could be true to our heritage and still present a contemporary

statement about our brand personality…they were a “Gordon Galloway showed us that we could be

true to our heritage and still present a contemporary statement about our brand personality…they

were a pleasure to work with and the results have been nothing less than life-changing.”

Kathleen Duffy Ybarra

President

Duffy Group

4727 E. Union Hills Drive, Suite 200

Phoenix, Arizona 85050

602.942.7112

Case Study #5

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Challenge

An established and well-respected executive recruitment firm in Phoenix, Arizona; Duffy Group was

seeking to update its image and public persona, while remaining true to its core value and messages.

Solution

Strategic and creative brainstorming sessions were conducted with current and past Duffy personnel,

along with deep and intensive discussions with the executive team. This process was further en-

hanced with active input from select clientele who were uniquely qualified to help forge a new brand

image that was true to reality and a comfortable “fit” from both sides of the equation.

Results

The new image brand has been well received by the public, clients, and associates. The introduction

of the new brand and its accompanying elements was launched to coincide with the 20-year

anniversary of the firm.

Case Study #5

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RECRUITMENT REDEFINED.

Alternative & Renewable Energy positions include:

Regional Business Development Manager

Director of Engineering

PV System Design Engineer

Project Superintendent

CEO/President

CAD Engineer

Rebate Process Manager

Marketing Manager

Site Superintendent

Director of Programs

High Voltage Electrical Engineer

Plant Manager

Vice President/ Director of Sales

VP of Project Finance

Sales Support Director

Engineering Project Manager

Head of Systems

Technical Sales Manager

Expertise – Alternative & Renewable EnergyWhy do your clients and customers come to you? For the same reason you should come to us. Primarily because we are the experts in sourcing, recruiting, and delivering the best candidates - people whom you might never even know were available - the people who you will be counting on to make the difference in your business.

Our Practice Leaders are the recruitment experts in their fi elds. They know the people, the companies, and their industries inside and out. That’s why you’ll choose Duffy Group over the competition.

It’s not a big surprise that our Alternative and Renewable Energy Practice is one of our busiest. We have partnered with a wide range of diverse clientele, from start-ups and mid-sized solar integrators to major manufacturers of renewable energy products, including solar, wind and other emerging technologies.

Duffy Group has built its reputation on building long-term strategic partnerships with our clients. We offer a proven track record of selecting the right candidates for even the most challenging of positions, and would like the opportunity to demonstrate how we can partner with your organization and provide you with exceptional results.

offi ce 602.861.5840 | fax 602.861.5876 | toll free 877.800.9614

4727 East Union Hills Drive, Suite 200, Phoenix, Arizona 85050

WWW.DUFFYGROUP.COM

Kathleen Duffy YbarraPresident

office 602.942.7112fax 602.862.5876toll free [email protected]

4727 East Union Hills Drive Suite 200Phoenix, Arizona 85050

WWW.DUFFYGROUP.COM

Thanks for spending some of your time in the lab with us. We know that time is precious.

We invite you to contact our clients and allies and ask what it’s like to work with us. If we’re

having this conversation, you can be sure that we’re interested in working with you. This is

the day, there is no other. Change happens – we hope your change happens with us.

Thank you.

Gordon Galloway

480.366.595060 East Rio Salado Parkway, Suite 900 Tempe, AZ 85281www.gordongalloway.comGordon Galloway