Business English

Presentation

The compagny

An innovative compagny in the sport tools

The first “camera embarquée” with many accessories

Focus firstly on extreme sports athletes and riders

Many sponsoring with top riders in Moutainbike, Freeride skiing and snowboarding, surf etc.

Marketing mixProduct: New Camero GoPro Hero 3 + premium

accessories (Wifi,LCD), mounting and other accessories

Price: 449€ for the Black edition/349€ for silver

Place: All the sports shops in the world+ Internet

Promotion: Sponsoring, videos and social networks

Promotional VideoGoPro HERO3 Black Edition - Smaller, Lighter

and 2X More Powerful

13 million views in 1 month on YouTube.com

New technology

Make a camera which you can directly share your video on internet without computer

Increase resolution and decrease size

Diversify with new colors and new accessories

Ludovic JOLLY

MASTER I IN ECE LYON

PASSIONATE, MOTIVATED, AND CREATIVE

SHARE THE GOPRO WAY OF LIFE

MANY SKILLS AND CONTACTS IN SPORT INDUSTRY

What can I do forGoPro

Create events like « Go Pro world tour » with extreme sports, like one for surf, other one for freeride skiing, an other for moutain bike

Street marketing in big cities and make try walkers the camera

Vidéo contest with reward for best videos in different categories

Long term strategyOpening today to the global market and mass-

consumption

Want to make a product for everybody (like an Iphone) and easy to use

Thank you for your attention!!