google's eric schmidt and jared cohen sxsw 2014 keynote #sxsw #ogilvysxsw

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Page 1: Google's Eric Schmidt and Jared Cohen SXSW 2014 Keynote #SXSW #OgilvySXSW

GOOGLE’S ERIC SCH M IDT A N D JA RED COH EN

DISH ON TH E IN TERN ET'S ROLE IN PRIVACY,

REVOLU TION A N D M ORE

KEYNOTE

Page 2: Google's Eric Schmidt and Jared Cohen SXSW 2014 Keynote #SXSW #OgilvySXSW
Page 3: Google's Eric Schmidt and Jared Cohen SXSW 2014 Keynote #SXSW #OgilvySXSW

WHILE WE MOSTLY THINK OF GOOGLE AS A PLACE TO FIND A GOOD RESTAURANT OR CHECK OUR EMAIL, IT HAS A VERY VERSATILE, AND OFTEN CRUCIAL, ROLE AROUND THE GLOBE. THE INTERNET HAD ITS HAND IN THE REVOLUTIONS IN EGYPT, SYRIA, AND MOST RECENTLY UKRAINE. AS MORE AND MORE PEOPLE BECOME CONNECTED ACROSS THE GLOBE, SIMILAR EVENTS WILL CONTINUE TO HAPPEN ELSEWHERE. IN THE NEXT THREE TO FIVE YEARS, SCHMIDT SAYS 1-2 BILLION MORE PEOPLE WILL JOIN THE INTERNET WORLD. SCHMIDT HYPOTHESIZED THAT THIS WILL MAKE REVOLUTION

“E“EASIER TO START, BUT HARDER TO FINISH.”

SLIDE 2 - REVOLU TION S

Page 4: Google's Eric Schmidt and Jared Cohen SXSW 2014 Keynote #SXSW #OgilvySXSW

THE RECENT NATIONAL SECURITY ADMINISTRATION SCANDAL WASN’T THE FIRST SECURITY-RELATED CRISIS TO HIT GOOGLE; THE COMPANY WAS ALSO “ATTACKED” BY THE CHINESE IN 2010, SAYS SCHMIDT. HE BELIEVES THERE IS A ROLE FOR SECRECY WHEN IT COMES TO GOVERNMENT DISCLOSURES, BUT IT MUST BE WELL DEFINED. GOOGLE’S DATA NETWORK IS NOW TOTALLY SECURE, INCLUDING FROM THE U.S. GOVERNMENT, BUT THE COMPANY HOPES TO BRING THAT PRIVACY TO THE ENTIRE WORLD. THAT’S WHY THE COMPANY, ACCORDING TO COHEN, FOCUSES ON PEOPLE WITH DIGIWITH DIGITAL CHALLENGES, AS IN SYRIA WHERE THE POPULATION IS IN A CYBER WAR

AND CRAVES PRIVACY FOR ITS CITIZENS.

SLIDE 3 - SECU RITY

Page 5: Google's Eric Schmidt and Jared Cohen SXSW 2014 Keynote #SXSW #OgilvySXSW

A CAUSE FOR CONCERN FOR GOOGLE IS THAT, ACCORDING TO SCHMIDT, THE INTERNET “CANNOT BE TURNED OFF, BUT CAN BE INFILTRATED.” AND WITH MORE AND MORE PEOPLE EXPECTED TO COME ONLINE, THERE’S A CHANCE THAT THOSE IN CONTROL WILL SEE THIS NEW OPENNESS AS A THREAT. IF THEY DO, SCHMIDT

WONDERS, WHAT HAPPENS IF 10 AUTOCRATIC NATIONS COME TOGETHER AS A MASS TO RESTRICT THE INTERNET? THIS “INTERNET BALKANIZATION”—DIVIDING THE

INTERNEINTERNET INTO SEPARATE ENCLAVES AND BLOCKING OFF CERTAIN INFORMATION—IS A SERIOUS CONCERN FOR GOOGLE. AND IT SEEMS LIKE IT SHOULD BE FOR THOSE

WHO BELIEVE IN THE IMPORTANCE OF AN INFORMED PUBLIC.

SLIDE 4 - IN TERN ET BA LKA N IZATION

Page 6: Google's Eric Schmidt and Jared Cohen SXSW 2014 Keynote #SXSW #OgilvySXSW

IT’S WORTH NOTING THAT GOOGLE HAS A FINANCIAL STAKE THAT WOULD BE AT RISK IF SOMETHING LIKE INTERNET BALKANIZATION WERE TO BECOME A REALITY.

HHOWEVER, THE COMPANY ALSO HOLDS A CORE BELIEF THAT PEOPLE ARE GOOD, AND THAT THE PUBLIC SHOULD BE INFORMED AND CONNECTED TO ONE ANOTHER. IT’S HARD TO DISAGREE WITH THAT NOBLE CAUSE. IN THE NEAR FUTURE, IT’S LIKELY THAT WE’LL LEARN OF MORE WRONGDOING OR CONFLICT IN THE WORLD, BECAUSE THOSE PEOPLE WHO ARE WRONGED WILL SOON BE ABLE TO GET THEIR WORD OUT INTO THE PUBLIC CONSCIOUSNESS. WHERE THINGS WILL GO REMAINS TO BE SEEN, BUT THE

INTERNET WILL BE RIGHT THERE AT EACH STEP OF THE WAY.

SLIDE 5 - M OV ING FORW A RD