google+ vs. facebook - social media faceoff
Post on 17-Oct-2014
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DESCRIPTION
We are witnessing some tectonic shifts in Social Media with the emergence of Google+. Essentially, there are two questions on everyone’s mind and they are 1) Will Google+ Beat Facebook? and2) Should you and your business be on Google+?View this Google+ presentation as leading industry experts Eric Enge (Author of The Art of SEO) and Kristi Hines (Blogger, Author, Social Media expert) cover the in’s and out’s of Google’s strategy behind Google+ and how you can take full advantage of this new social media platform.TRANSCRIPT
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Social Media Faceoff
Google+ vs. Facebook
Facebook.com/Instantetraining Hashtag: #IETraining
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About Instant E-Training
"Give a man a fish to eat and you feed him for a day. Teach a man how to fish and
you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philospher
Founded in late 2010, Instant E-Training is creating an online learning environment
imparting interactive marketing training using highly engaging e-learning tutorials by
bringing the best instructors together and using streaming video as the primary method
of delivering marketing training.
Training provided by some of Search & Social industry leaders including….
Dave Kerpen Eric Enge Hollis Thomases Bob Tripathi Clara Shih Dan Zarrella Christine Churchill
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Online Training Video Library
Strategy Videos
How-to Videos
Videos on Social Media, SEO,
Facebook, LinkedIn, Content
Marketing and more.
http://www.instantetraining.com/
pricing-plans
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Live Online Training Workshops
Recordings Available
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Host: Bob Tripathi
• Over 10 Years of “in-the-trenches” online marketing
experience
• Top rated speaker at industry conferences on SEO,
Social Media, Paid Search topics
• Worked with large US brands like Discover Card, Sears
Holdings championing online initiatives
• Passion for training led to founding of Instant E-
Training
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Meet Kristi Hines
• Online marketing consultant, freelance writer,
professional blogger.
• She writes for leading social media & search blogs
like Social Media Examiner, Search Engine Watch,
Search Engine Journal to name a few.
• On her own blog, Kristi covers blogging tips, social
media and search tips.
• Little known fact: She’s a great Salsa dancer!
@kikolani
www.kikolani.com
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• Who will have access?
• Who will need access?
• What will this account be connected to?
• What if you leave your employer?
Top Considerations When Creating a Google Account
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Your Personal Google+ Profile – SEO Basics
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Your Personal Google+ Profile - Circles
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• Organize who you follow by:
– Topic or interest
– Location
– Who you want to share with
– Who you want to see updates from
Your Personal Google+ Profile – Organizing by Circles
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• +1 posts, photos, videos, and comments.
• Comment on posts, photos, and videos.
• Tag connections using @Their Name.
• Create hangouts for video chat.
Your Personal Google+ Profile – Audience Engagement
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Getting Started with
Google+
Pages
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Go to plus.google.com/pages/create or
look for . Then choose a category.
Your Google+ Page – Create a Page
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Your Google+ Page – Local Business Category
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• Local Business & Places – Home and Construction
– Education and Culture
– Entertainment and Recreation
– Banking and Finance
– Food
– Gas and Automotive
– Health and Beauty
– Insurance
– Lodging
– Manufacturing, Mining, Utilities, Agriculture, Fishing...
– Professional Services
– Shipping and Mailing
– Stores and Shopping
– Storage
Your Google+ Page - Subcategories
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Your Google+ Page – Local Business Example
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Your Google+ Page – Other Category Options
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• Product or Brand
– Aerospace and Defense
– Antiques and Collectibles
– Apparel and Accessories
– Appliances
– Arts and Entertainment
– Auto
– Baby and Kids
– Business and Industrial
– Celebrity
– Computers and Hardware
– Education
– Electronics
– Fashion and Beauty
– Financial Services
– Food and Beverages
– Games and Toys
– Gifts and Occasions
– Health
– Home Decor
– Home and Garden
– Jewelry and Watches
– Mature
– Media
– Music
– Office Supplies
– Pets and Services
– Public Figure
– Software
– Sports and Outdoor Gear
– Tools and Equipment
– Travel
– Website
Your Google+ Pages - Subcategories
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• Company, Institution, or Organization
– Aerospace and Defense
– Auto
– Banks and Financial
– Biotech and Chemicals
– Computer and Hardware
– Consulting and Business Services
– Education and Schools
– Energy and Utilities
– Engineering and Construction
– Farming and Agriculture
– Fashion and Beauty
– Food and Beverages
– Government Organization
– Health
– Industrials
– Insurance
– Internet and Software
– Legal
– Media, News and Publishing
– Mining and Materials
– Non-profit
– Political Organization
– Professional Services
– Religious Organization
– Retail and Consumer Merchandise
– Telecommunications
– Transport and Freight
– Travel and Leisure
Your Google+ Pages - Subcategories
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• Arts, Entertainment, or Sports
– Album
– Amateur Sports Team
– Award Show
– Blog
– Book
– Concert and Performance
– Concert Tour
– Festival
– Fictional Character
– Magazine
– Movie
– Music Award
– Music Band
– Music Chart
– Music Video
– Musical Instrument
– Newspaper
– Playlist
– Professional Sports Team
– Radio Station
– Record Label
– School Sports Team
– Song
– Sporting Event
– Sports League
– Studio
– TV Channel
– TV Network
– TV Show
– TV / Move Aware
– Video Game
– Visual and Performing Arts
Your Google+ Pages - Subcategories
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• Name – What will people search?
• Headline – Make a great first impression.
• Photostrip – Represent your brand.
• Introduction – Think conversions!
• Contact Info – Phone, address, email, etc.
• Website – Your main URL.
• Related Links – Other profiles, blog, top pages
on your website.
Your Google+ Page – Important Elements
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Your Google+ Page –Page Example
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• Post some updates including:
– Latest blog posts
– Articles about your brand / product
– Articles about your industry
– Ask a question
Your Google+ Page – Start the Conversation
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Your Google+ Page – Connect Your Website
developers.google.com/+/plugins/badge/
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Your Google+ Page – Circles
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Pros of Google+ Pages vs.
Facebook Pages
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Why Google+? Direct Connection to Search
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Why Google+? Direct Interaction with Fans
Google+ Pages can comment & like updates
on personal profiles – Facebook can’t!
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• Google+ Pages can use circles like
personal profiles. Create circles for:
– Employees
– Partners
– VIP Customers
– Customers by Location
– Members of Loyalty Program
Why Google+? Send Targeted Updates
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• Google+ Pages can also use the Hangouts
feature for live chats
with fans (10 max)!
• Hangouts with Extras
will have advanced
features including:
Why Google+? Live Chats
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Pros of Facebook Pages vs.
Google+ Pages
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Why Facebook? More Traffic
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Why Facebook? More Followers
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Why Facebook? More Customization
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Quickly see page notifications, add additional
admins, and get visitor insights!
Why Facebook? Better Administration
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Meet Eric Enge
• Founder of Stone Temple Consulting – a 20 person
interactive marketing company.
• Co-Author of “The Art of SEO”
• Frequent speaker at conferences such as PubCon,
SMX Advanced, SES, and others.
• Prolific writer for industry publications like Search
Engine Land, Search Engine Watch, and others.
• Trainer & Co-Founder of Instant E-Training
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Google+ Strategy
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Social is Now a Big Deal at Google
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A Closer Look
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Elements of the Strategy
• Integrate with all Google Properties 1. Search
2. AdWords
3. Gmail
4. Google Analytics
5. Blogger
6. Places
7. YouTube
8. Google Docs
9. Google reader
10. Android
11. Chrome
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66 to 67% market share in the US
@stonetemple
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Greater Than 40% Market Share
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Android
Source: comScore via Gigaom
@stonetemple
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Google Reader (56%)
@stonetemple
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Google Chrome
25% Market Share and Growing Rapidly
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Brands Will Push It
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Impact on Search Engine Results
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Add to Google+ Circles from SERP’s
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Shares by Google+ Friends
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Google adding social proof!
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Link Building with Google+
![Page 56: Google+ vs. Facebook - Social Media Faceoff](https://reader034.vdocuments.us/reader034/viewer/2022051512/544141cbb1af9fef4b8b4688/html5/thumbnails/56.jpg)
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Reach Audiences Through Sharing
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Some of Then are Potential Linkers
Link Yield = Percentage of the Audience that will Link to You
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Relevance IS a Huge Factor
Source: nicktadd.com
Link Yield Highly Dependent on Relevance of Content to the Audience
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Some of the “Sharers” are Influencers
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The Role of Influencers
Link Yield is Higher When Influencers Share Your Content
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Key Factors in Success
• Uniqueness of Content
• Quality of Content
• Reach of Sharers
• Influence of Sharers
• Relevance of the Content to Audience
Reached
• Your Perceived Authority
![Page 62: Google+ vs. Facebook - Social Media Faceoff](https://reader034.vdocuments.us/reader034/viewer/2022051512/544141cbb1af9fef4b8b4688/html5/thumbnails/62.jpg)
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Reasons to Setup your Profile
• So no one else misappropriates it
• The new + operator in Google search
• Google is totally committed to Google+
• Total integration will cause lots of
potential exposure
• Google+ will help drive search results
• Success depends on developing visibility
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Learn more…
Google+ Optimization strategies
PR and Social Media
Social Media for Non-Profits
Small Business Social Media
Social Media ROI
Listening for Social Intelligence
Measuring Social Influence
23 Live Online Sessions including…
Social Media Strategy
Building Social Media Team
Facebook Marketing
Twitter Marketing for Business
Content Strategies for Social Web
LinkedIn Strategies
Social Video & YouTube Marketing
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All Attendees Receive….
Ask questions after sessions –
Private Q&A for all attendee
Network with fellow attendees in
Our private community
Social Media Certificate
for all attendees
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