Google Trends &

Sneaky Tools for

Content WritingBy Amy Pyett, Junior Content Strategist

What is it?

oMarketing insight and analysis tool

oBased on google search

oShows how often a particular search-term is

entered relative to the total search-volume

oUses data from 2004 onwards

GOOGLE TRENDS

GOOGLE TRENDS

How can we use it?

oKeyword research – discover how popular certain

keywords are which can be used for SEO through

inclusion in content or use in adwords

o Industry monitoring – Is the industry trending up or

down? Are many people asking questions about

the industry?

oContent ideas – discover what queries people are

entering into google. Once you know what questions people are asking, you can better

answer them

What is it?

o Online tool for

analysing headlines

o Gives your headline a

‘score’ based on an

analysis of the overall

structure, grammar

and readability

http://coschedule.com/headline-analyzer

HEADLINE ANALYSER

How can we use it?

o Check blog post and

media release

headings for

effectiveness based

on the analysed

categories.

o In general - provides

helpful insights into

writing a good heading.

What is it?

o Generates a list of

blog topics/headings

based on your chosen

keywords

http://www.hubspot.co

m/blog-topic-generator

BLOG TOPIC GENERATOR

How can we use it?

o The suggestions are

repetitive – can be

used when in dire

need of inspiration

What is it?

o A tool that assigns a

readability score to

your writing

o It also highlights

adverbs, passive

voice, and phrases

that you can simplify

http://www.hemingwayapp.com/

HEMMINGWAY APP

How can we use it?

o Basic editing

o Check readability

What is it?

o An online writing aid

which identifies

incorrect grammar,

spelling, wordiness,

vague language etc.

http://grammark.org/

GRAMMARK

How can we use it?

o Not practical for every

piece of writing

o Can be used to check

personal writing style

from time to time