google secrets workshop
TRANSCRIPT
Google Secrets Google Secrets for Local Businessesfor Local Businesses
presented bypresented by
Jamiah GriggsJamiah GriggsChakra MarketingChakra Marketing
Internet Marketing for Local Businesses Internet Marketing for Local Businesses Additional Services: Web Design & Search Engine OptimizationAdditional Services: Web Design & Search Engine Optimization
[email protected]@[email protected]@gmail.com
703-495-7750703-495-7750
Traditional Marketing Is Rapidly DecliningTraditional Marketing Is Rapidly Declining
Print and online ad spending on yellow pages will Print and online ad spending on yellow pages will plummet 6.3% next year. plummet 6.3% next year.
Within the next four years, ad spending will fall Within the next four years, ad spending will fall 39% in print directories alone 39% in print directories alone
Television Advertising Bureau predicts a 7% to 11% Television Advertising Bureau predicts a 7% to 11% national decline in local TV advertising in 2009 national decline in local TV advertising in 2009
Radio Advertising expected to decline 21% in 2009Radio Advertising expected to decline 21% in 2009
Sources:Sources:Emily Steel, Wall Street Journal – November 2008Emily Steel, Wall Street Journal – November 2008Interpublic's Magna Group – January 2009Interpublic's Magna Group – January 2009TV Week.comTV Week.com
Local SearchLocal Search
Small Business Game ChangerSmall Business Game Changer
90% of online commercial searches result in offline 90% of online commercial searches result in offline bricks and mortar purchases (comScore)bricks and mortar purchases (comScore)
82% of local searchers follow up offline via an in-store 82% of local searchers follow up offline via an in-store visit, phone call, or purchase (TMP / comScore)visit, phone call, or purchase (TMP / comScore)
73% of online activity is related to local content 73% of online activity is related to local content (Google)(Google)
Pink Cake BoxPink Cake BoxSmall Business Finds Success OnlineSmall Business Finds Success Online
Specialty Cake Store Opened in 2005 – 10 employees in northern New Specialty Cake Store Opened in 2005 – 10 employees in northern New JerseyJersey
Pink Cake Box’s blog receives upwards of 120,000 unique visitors a Pink Cake Box’s blog receives upwards of 120,000 unique visitors a month and drives a large percentage of their orders.month and drives a large percentage of their orders.
Owner Jesse Heap says, they owe much of their success to solid Owner Jesse Heap says, they owe much of their success to solid online marketing. online marketing.
“I don’t think we realized how critical the web would “I don’t think we realized how critical the web would become to our business”.become to our business”.
Anatomy of a Google Search PageAnatomy of a Google Search Page
Google & Local BusinessGoogle & Local Business
Google displays local businesses when a local Google displays local businesses when a local business search is made. business search is made. e.g. Austin Car Repaire.g. Austin Car Repair
Lately, Google is beginning to display Lately, Google is beginning to display local search local search resultsresults for broad searches e.g. Car Repair for broad searches e.g. Car Repair
This helps level the playing field for local This helps level the playing field for local businesses.businesses.
What You Need To Do Right NowWhat You Need To Do Right Now
CLAIMCLAIM your Google Local Business Center Listing! your Google Local Business Center Listing!
Smart Category StrategySmart Category Strategy
Create new categories based on your optimum keywords Create new categories based on your optimum keywords
What are keywords?What are keywords?Keywords = Search Terms that people are typing into the Keywords = Search Terms that people are typing into the search engines to find local businesses to buy from. What are search engines to find local businesses to buy from. What are the keywords for your business?the keywords for your business?
EVERYTHING revolves around your keywordsEVERYTHING revolves around your keywords
Google Postcard - FrontGoogle Postcard - Front
Google Postcard - BackGoogle Postcard - Back
What Else Can You Do?What Else Can You Do?
Submit Your Website To:Submit Your Website To:
Yellow Page” type directory websites Yellow Page” type directory websites
Search Engine Directories - Google, Yahoo, MSNSearch Engine Directories - Google, Yahoo, MSN
Local Directory Websites - Citysearch Local Directory Websites - Citysearch
HyperLocal – HelloAustin.com HyperLocal – HelloAustin.com
Industry SpecificIndustry Specific
Directory & Review Websites To List Your Directory & Review Websites To List Your BusinessBusiness
Listed In Priority Order:Listed In Priority Order:
1. CitySearch1. CitySearch 9. Ask.com9. Ask.com
2. Yelp2. Yelp 10. Zagat’s10. Zagat’s
3. InsiderPages3. InsiderPages 11. Guidespot11. Guidespot
4. SuperPages4. SuperPages 12. Yahoo Travel12. Yahoo Travel
5. TripAdvisor5. TripAdvisor 13. Panorimio13. Panorimio
6. MerchantCircle6. MerchantCircle 14. 14. Yahoo Yellow PagesYahoo Yellow Pages
7. MSN/Live7. MSN/Live 15. YellowBook15. YellowBook
8. Local.com8. Local.com
ATTENDEE BONUSATTENDEE BONUS
A Comprehensive List of these Directories Will Be A Comprehensive List of these Directories Will Be Emailed to You Within 2 Days!Emailed to You Within 2 Days!
Directories will be hyperlinkedDirectories will be hyperlinked
Quick Directory Check for Your WebsiteQuick Directory Check for Your Website
Review WebsitesReview Websites
Important Small Business Strategy for the 21Important Small Business Strategy for the 21stst Century… Century…
Routinely Request Customer Reviews!Routinely Request Customer Reviews! Prominent Review Websites:Prominent Review Websites:
- Yelp.com- Yelp.com
- CitySearch- CitySearch
- InsiderPages.com- InsiderPages.com
- Best of the Web- Best of the Web
Do Not Create FAKE Reviews!Do Not Create FAKE Reviews!
Fake Reviews Continued…Fake Reviews Continued…
Fabricated reviews typically do not have a “ring of Fabricated reviews typically do not have a “ring of truth”truth”
Fake reviews are often removed by the review site Fake reviews are often removed by the review site administratorsadministrators
Your WebsiteYour Website
Complete Name & Address – every pageComplete Name & Address – every page
Make Sure You Have A “Contact Us” pageMake Sure You Have A “Contact Us” page
Find someone who can “SEO” your website Find someone who can “SEO” your website
Properly chosen keywords for your website will be the Properly chosen keywords for your website will be the foundation of both your on-site optimization as well as your foundation of both your on-site optimization as well as your off-site optimizationoff-site optimization
Keywords are important when entering your business Keywords are important when entering your business information in the various directories, information in the various directories,
No Absolute GuaranteesNo Absolute Guarantees
An Important Factor We Have No Control Over – Google An Important Factor We Have No Control Over – Google AlgorithmAlgorithm
Important to Use a Variety of Online Marketing Strategies so Important to Use a Variety of Online Marketing Strategies so you can dominate Google:you can dominate Google: Video - YouTubeVideo - YouTube Social Networking - TwitterSocial Networking - Twitter Article Marketing –EzineArticles, Go ArticlesArticle Marketing –EzineArticles, Go Articles Online Press ReleasesOnline Press Releases Many Others…Many Others…
ServicesServices
Customized Email CampaignsCustomized Email CampaignsSearch Engine OptimizationSearch Engine Optimization
Web Design and HostingWeb Design and HostingOnline Marketing Programs that Gets Your Phone Online Marketing Programs that Gets Your Phone Ringing and the Doors Swinging!Ringing and the Doors Swinging!Social Media setup and ManagementSocial Media setup and ManagementGoogle Places Setup and ManagementGoogle Places Setup and ManagementPost Card Marketing / Direct Mail ServicesPost Card Marketing / Direct Mail ServicesMobile Websites / Mobile AppsMobile Websites / Mobile Apps
Questions & AnswersQuestions & Answers