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Top 10 Google Search TipsPointers for refining and improving your Google searching

Tip Example

1 ¢Start simple - Input important key words and gradually add additional terms.

mergers and acquisitions

2 Order matters - Group words in phrases & place the most important words first.

3 Be selective - Avoid words that may not appear on the ideal search result.

4 Use likely words - Use words likely to appear on the perfect search result.

5 Combine Search Tricks - Combine tips like filetype and domain searches into a single search.

6 Try synonyms - Consider other words that might be used instead.

7 Truncate words - Add a wildcard ‘*’ to the end of words that could have multiple endings.

8 Review related searches - Review the related searches at the bottom of the list of search results.

9 Advanced Search - Use the Advanced Search tool for complicated and specific searches.

10 Try, try, try again - If results are too broad, be persistent. Keep modifying your search criteria.

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company mergers and acquisitions

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When searching ‘mergers and acquisition strategies,’ Google lists eight related searches such as ‘challenges of mergers and acquisitions.’

Go back to the drawing board and try a totally different approach. For example, try a long list of key words and phrases surrounded by quotes.

When precision searching, click the gear icon at the top right of the screen and try an Advanced Search with multiple criteria.