google presentation 4 15
TRANSCRIPT
Web 2.0: Multimedia Research Project
Google Search I’m Feeling Lucky
Carolan DiFioreCom 208
Professor Robert Johnson
Company Overview
• www.google.com
• World’s most popular search engine, serving hundreds of thousands of users and customers around the world on a daily basis
• Makes browsing the web simple and fast
• “Understands exactly what you mean and gives you back exactly what you want”
• “Google” is a play on the word “googol,” a mathematical term for 1 followed by 100 zeros.
History
• Founded by Larry Page and Sergey Brin, who first met at Stanford University in 1995
• Officially launched in 1998
• Created a search engine that uses web links to determine importance of individual webpages
• Headquarters in Mountain View, California; aka “Googleplex”
• Went public in August, 2004
Mission Statement
"Google's mission is to organize the world's information and make it universally accessible
and useful."
What Does Google Do?• Web Search: access billions of websites and discover exactly what you’re
looking for • Video Search: watch, upload, share videos • Google Chrome: a faster, simpler, and more secure browser• Gmail: keep in touch with friends and family • Google Offers: scope out some great deals • Google Maps: find out where you’re going, how you’ll get there • Google Earth: virtually transport yourself go anywhere in the world • Google+: socialize with friends, and make a few new ones along the way
Google in Education
• Google Apps for Education: access email, documents, calendar, websites all from one place on your mobile phone
• YouTube for Schools: Education only content
• Lesson Plan Search
• Teacher blogs, forums available on Google+
Google in the Home
• Access billions of websites from the comfort of your own home
• Watch videos on YouTube
• Google Offers: a new way to shop online; get great deals on shopping, dining, recreational activities, etc.
• Blogger: start your own blog and share with your friends and family
Google in Business
• Google AdWords: Advertise on Google
• Google Analytics helps company learn more about your website and its visitors
• Google Apps: access your Gmail, store important documents, keep tabs on important events, appointments in your calendar
How Does Google Make Money?
• 96% of Google’s revenue comes from advertisements
• “AdWords”: introduced in 2000 by Google, this self-service program creates online ad campaigns
• “AdScence”: allows owners of other websites to pay Google to run their ads
Competitors
Ars Technica“European Tax Inspectors Take to Google Street View to
Investigate Cheats”
• European Tax Authorities use the “street view” feature on Google Maps to investigate suspected tax violations regarding housing construction and property sales
• Use Google Street View to verify location of the house in order to assess, evaluate the real estate
• http://arstechnica.com/tech-policy/2013/04/european-tax-inspectors-take-to-google-street-view-to-investigate-cheats/
Daily Caller“Search Safety Gives Google Slight Edge Over Bing”
• An 18 month study conducted by the AV Test Institute in Germany concluded that Bing is five times more likely than competitor Google to render malicious results from a web search
• Study results included that out of 11 million websites in a search, Bing brought up almost 1,300 malicious sites, while Google had only just shy of 300
• http://dailycaller.com/2013/04/14/search-safety-study-gives-google-slight-edge-over-bing/
New York Times“Google and Europe Reach Deal on Search Results”
• http://www.nytimes.com/2013/04/15/technology/google-and-europe-reach-deal-on-search-results.html?_r=0
So You Want to Work for Google?• Advertising Research Manager
– fully dedicated business leader, shaping the future of one of our many Google products
– take part in a complete marketing experience as you lead every facet of the product's journey
– from determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base.
– work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more.
– shape the product development process, organize product launches from beginning to end and form future marketing strategy.
– work with a team to produce studies that illustrate the impact of advertising and media, and advance the state of industry knowledge.
– Responsibilities
• Explore the value of Google Media Properties (Google AdWords, YouTube, Google Display Network, etc) via the execution of innovative, unique, and compelling research studies.
• Partner with sales, product management, marketing, and advertisers to implement advertising effectiveness programs using best-in-class research techniques.
• Develop business-relevant conclusions from research and serve as the key point of contact for internal and external stakeholders.
• Draft surveys, construct marketing tests, and/or utilize third-party research services to provide marketers and agencies with valuable insights.Work with product management to advance the measure-ability of YouTube programs using the highest possible research standards
References
McFarlane, G. (2012). How does Google make its money? Retrieved from
http://www.investopedia.com/stock-analysis/2012/what-does-google-actually-make-oney-from-goog1121.aspx
Sullivan, D. (2013). Google still world’s most popular search engine by far, but share of unique searchers dips slightly. Retrieved from http://searchengineland.com/google-worlds-most-popular-search-engine-148089
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