Your business and you

Nexus S - Googlewww.google.com/nexus/Galaxy Nexus. First phone with Android 4.0. Face Unlock, Android Beam, an amazing HD screen and 4G LTE fast.

Kari Wilson, Christian Oestlien, Timothy Jordanand 312 others +1’d this

Getting started with Google+

What is Google+?

People are what make the web as powerful and exciting as it is today. We all contribute. With photos, videos and blogs, we’ve turned the web into an incredible resource, connecting and sharing with each other across the world.

By empowering people to share their interests, opinions and recommendations, we make the web better. Better for people. And better for brands like yours.

By adding the right people, Google+ can improve all the marketing you do with Google.

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Christian Oestilen publicly +1’d this

Nexus S

Nexus S is the newest Androidphone from Google. WithGingerbread, fast just got faster.

+ Add more people

This phone is my favourite.

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Gadget Fans

The power of recommendations

People often turn to friends and family for help making decisions. The +1 button combines the power of these personal recommendations with the reach of Google, making it easy to start conversations and offer recommendations when people need them most.

For example, take Anna, who +1’d Samsung’s site because she loves her phone. Now her friends will see her recommendation when they see Samsung in search results, search ads, or on the Google Display Network.

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Google+ Pages

Create a Google+page

Search Google+

Ryan Stream1 page

Google+ Pages

Create a Google+page

Create

Google+ pages allow you to share exclusive content with your followers and provide access to your brand. Let’s walk through how you can set up your page for success.

Create your Google+ page

It’s really easy to set up a Google+ page, but do spend some time to get it set up exactly the way you want it. Follow these four steps to ensure your page is optimized for Google+.

1 Sign up to Google+

Sign up by visiting plus.google.com. If you already have a Google+ profile that you want to use, login and find the icon create a Google+ page on the right hand side of your stream. If you don’t already have a personal Google+ profile, get started by creating one. What’s important to know is that you need to use your personal profile to create your Google+ page.

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Search Google+

Add your info

Creating a page brings youcloser to your customers, fans, and followers on Google+.

Start real face-to-face conversations with Hangouts

Pick a category

Create a page

Local Business or Place

Product or Brand

Company, Institution or Organization

Arts, Entertainment orSports

Other

Create circles to share the right message with the rightpeople

Help people recommend you on Google Search and ads withe +1 button

©2012 Google - Terms - Content Policy - Privacy - English / No regiom

2 Create your Google+ page

Follow the simple instructions starting with choosing your category. Be prepared to have one profile photo and five scrapbook photos. These should be 125 x 125 pixels.

Quick tip: You can use animated gif photos in your scrapbook.

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3 Complete your page

Include an About section. This section represents your campaign’s purpose and your intent for the page. Add a profile, scrapbook, product photos and videos such as commercials and short introduction videos.

Search Google+

Stonehouse CoffeeGreat coffee made for great people

There are no messages to display.

Share your page

In Stonehouse Coffee’s circles(0)

Edit your profile to change who is visible in your network

Change who is visible here

Edit Profile

Posts About Photos Videos

You are now using Google+ as this page. Your posts, comments, and notifications will be from this page. Ok

©2012 Google - Terms - Content Policy - Privacy - English / No regiom

Quick tip: The video section is also a good place to host your Hangouts if you have chosen to record them.

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Quick tips on posting

Don’t post everything at the same time. You don’t want your followers to get overwhelmed with content all at once. If you intend to publish 3-4 posts per day, make sure you stagger them throughout the day.

Learn from others – check out what the UK chocolate manufacturer, Cadbury, did to segment their users. Directly ask your users which circles they want to belong to. It gives you an opportunity to understand what content your users want to learn and to segment these users in circles.

Cadbury SvS - 21 Nov 2012 - PublicWe like to start our Mondays by getting things in order, so if you’d like to stand in Circlesthat would help us immensely ;)

Oh but seriously... Just let us know if you’d like to be in any of our Dairy Milk, Wispa or Creme Egg circles and we’ll add you in! - Jerry

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4 Expand your reach with your +1’s

Let your users recommend your brand across the web. We introduced the +1 button as a way for your customers to do this on Google search, in your ads, on sites across the web and on mobile devices. Consumers will be able to see all the recommendations your business has received, whether they are looking at an ad, a search result or your page, meaning your +1’s will reach not only the 90 million users of Google+, but all the people who come to Google every day.

It’s as simple as adding a small snippet of code. Check out how you can implement the +1 button and other useful badges by visiting https://developers.google.com/+/plugins/badge/config.

That’s it. With these steps you have ensured your page is correctly set up and that it’s fully connected with your website and advertising.

Next step? Start sharing your Google+ page and make sure you keep engaging with the users.

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Promote

Get the followers you want so that you can have meaningful interactions with them. An integrated approach will help you get the number of followers you want. Include online and offline promotion to get the most discoverability.

It’s easy to start promoting your page online, simply follow some of our best practices below.

1 Install the Google+ badge on your website.

It’s as simple as adding a small snippet of code. Check out how you can implement the Google+ badges by visiting https://developers.google.com/+/plugins/badge/config.

Let’s say a user wants to be kept up-to-date on all things related to Nexus S. Well, by clicking the brand badge, they are adding themselves directly to Nexus S’ circles on Google+, thereby opting in to have Nexus S’ posts show up on their streams. Now they’ll never miss a thing.

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2 Social extensions

Link your Google+ page to your AdWords campaigns. You can easily set up the social recommendations for your ads. Imagine that someone is searching for your products on search, and sees your ad, with recommendations from their friends displayed directly with it.

It’s easy to set up, simply login to your AdWords account, go to your Campaigns tab and click on the Ad extension tab and enable Social Extensions.

Pure GoogleLearn More

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and 346 others +1’d this

Ad groups

View: Social Extensions

Review performance statistics for ads that have appeare with an ad extension. You’ll only see statistics for the campaigns you are currently viewing, for eligible ad extensions that have been triggered. Learn more about ad extensions statistics

Allow plus one clicks on my ads to also endorse my Google+ Page profileTake a tour.

ColumnsAll but deleted

DeleteNew extension

Status Clicks Impr. CTR Avg. CPC Cost Avg. Pos.Social Extension

Settings Ads Keywords Networks Ad extensions Dimensions Topics

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3 Newsletters and other social media channels

To make sure your followers know about your new Google+ page, promote it in your other online communications; for example, your digital newsletters and in your other social media channels. It’s as easy as adding a link and announcing your new page.

4 Offline marketing

A great way to drive awareness to your page is to include it in your offline marketing. Check out some of our suggestions.

Promote your page in your TV commercials.

Include your Google+ page in your product catalogs.

Include your Google+ page in print advertisements.

You can learn more about our brand guidelines at www.google.com/+/business/brand-guidelines.html.

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Share

Share your brand, products and services with the world. Get tips on how to engage with your users to give them a reason to share your content.

10 tips on engaging with your users

1 Learn from others

Have a look around the Google+ platform, find out what other brands like yours are doing and start following them. You can learn a lot from what others are doing. You can see how users respond to their posts. Also, don’t forget to follow the Google+Your Business http://www.google.com/+/business page for tips and tricks.

2 Join the conversation

The best way to learn how others are interacting with your content and page is to keep track of the notifications. If someone is discussing your brand, you might want to respond. It’s also a great way to find your brand advocates, the vocal fans to whom you might want to pay additional attention to.

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3 Keep your content fresh

It sounds obvious, but making sure that your followers can learn something new on your page is important. If the content doesn’t get updated, they’ll stop coming back.

4 Share exclusive content

Give your followers a reason to come to your page; share content they can’t find anywhere else. This gives them a reason to come to your page for more updates and information, and it gives you a chance to interact with them. An example can be seen in the special edition chocolate bars Cadbury created for its Google+ page.

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5 Optimise and populate your page

It’s never a good idea to start promoting something before it’s ready. You need to convince your users that your page offers such great value that they’d be missing out by not following you.

6 Host Hangouts

The perfect way to engage directly with your followers is to invite them to a Hangout. Maybe they want to meet the community manager behind the page, or maybe you have a new announcement to make to your users. Your users will appreciate this since it’s a rare opportunity to meet the people behind the brand.

Hangouts offer an entirely new way to give your customers a behind the scenes tour, engage them in interviews with top executives, or listen to their feedback. For example, Fiat Nederland hosted a Hangout to reveal one of their latest car designs.

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7 Use rich media content

Rich media content, such as photos, videos, or graphs, catches the attention of users so they are more likely to leave a comment, share or learn. Pepsi used their Google+ page to invite fans all over the world to send them photos of their favourite Pepsi drink being enjoyed in their hometowns.

8 Be personal

Sign your posts with your name. It gives your page more personality and allows for the user to identify with your content. The Google+ Your Business page does this with all their posts.

Simply add a + sign in front of the name of the person who is writing and select the right user profile.

Google+ Your Business - 8 Feb 2012 - PublicPosted by +Toby Stein:

Have a Question? Visit Our Forum!

Today I spent some time at the Googleplex with +SGoogle+ Pages Forum. It was a nice reminder of oanswering your questions, sharing their knowledge

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9 Ask questions

The best way to get comments is to ask questions and include calls to action in your posts. For example, what kind of posts would you like to see more of on our page?

10 Make your website content shareable on Google+

Add a small code snippet to your source code that will allow your website visitors to share your products and website on Google+. It’s a great way to drive users to Google+, but also an excellent way to make sure your individual products get discussed and shared online.

Google+ Your Business - Feb 10, 2012 - PublicPosted by +Toby Stein:

We want to hear from you. Has your Google+ page made a difference for your business? Has it allowed you to meet new people? Tell us your story of how you’ve been using Google+ to change how you do business.

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MeasureMeasuring your performance is important when you want to understand how you can best interact and learn from your users. For example, you can gain meaningful insights by reviewing your social analytics data in your analytics account.

How do you measure performance?

It gives you the answers to questions like: ‘How do +1’s affect user behavior?’ Google Analytics’ suite of social reports makes it easy to find out this information. Analytics measures +1’s and how engagement on your site changes when personalized recommendations help your content stand out. Also see aggregate, anonymized demographic information about the Google users who have +1’d your site. Go to www.google.com/analytics and sign into your account to get the data.

Until we have launched Analytics on your Google+ page, don’t forget to keep track of your +1 count, monitor your page comments and engagement. Start with the notifications, but make sure to give Ripples a try when you notice that your content is being shared.

300,000

6/17/11 6/18/11 6/19/11 6/20/11 6/21/11 6/22/11

999,000

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So what can I learn from the upcoming Analytics on the Google+ pages?

Data trumps guessing every time. That’s why we will be launching tools shortly to give you access to as much data as possible about your Google+ page and +1 activity: who’s interacting with your page and how; your users’ demographics; and information about their social activities like +1’s, shares and comments – all to help you learn how social campaigns affect your bottom line.

Find your brand advocates with Ripples

Ripples let you see your posts spread across Google+, who’s sharing and resharing your content, and whose opinions matter. Use it to identify influencers and add them to a circle, or see how communities are formed around your content. The larger the circles in Ripples, the larger the reach they could have. Every post you add to the stream can be shared. When they are shared, just use the menus in the top right and View Ripples to see who has shared your content and what they said.

27 recent public shares out of 64 total.We don’t show older or private shares

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David Beckham

Iman Ghasemi

Rachael Scantlebury

Hanane Maalem

Adiet Sahreza

Michal Augustyn

Kim Fong HoAniée Machado

jaysan lin

Chu Wai Yip

cocker dunn

Masaya Ogura

Orna Kiesel

Anson Tan

Cory bai

Mohit Tripathi

Olenka KukCerstin Kottsieper

H&M

For example, you can clearly see the top influencers for H&M’s David Beckham’s underwear collection.

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