google i/o 2012 - android apps in google play - chris yerga

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Developers Watch this Google I/O presentation on YouTube at http://www.youtube.com/watch?v=TlVhNVFjeZo Friday, June 29, 12

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Chris Yerga, Ellie Powers Watch the video : http://www.youtube.com/watch?v=TlVhNVFjeZo&feature=youtube_gdata_player

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Page 1: Google I/O 2012 - Android apps in google play - chris yerga

Developers

Watch this Google I/O presentation on YouTube athttp://www.youtube.com/watch?v=TlVhNVFjeZo

Friday, June 29, 12

Page 2: Google I/O 2012 - Android apps in google play - chris yerga

Friday, June 29, 12

Page 3: Google I/O 2012 - Android apps in google play - chris yerga

Android Appsin Google PlayThe year of opportunity

Chris YergaEngineering Director, Google Play

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The agenda

Demos

Take a look at something very new

The year of your businessMore opportunities with Google Play

$

5 top tips for 2012

New opportunities for every business

Q&A

What else can I tell you?

?

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Customers Revenue Optimization

$$

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Customers

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Android: the fastest-growing mobile platform

May 2011

100M total activations

500,000 daily activations

1 Android = 1M activations

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Android: the fastest-growing mobile platform

May 2011

100M total activations

500,000 daily activations

1 Android = 1M activations

June 2012

400M total activations

1M daily activations

Friday, June 29, 12

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Devices

Google Play grows a strong base of customer interest

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Google Play’s investment in growing customers

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600,000 apps in Google Play

20 Billion app downloadsin total

1.5 Billion app downloads per month

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Google Play is available globally

92% of users have access to paid apps

190 countries and territoriesfor free apps

$

132 countries and territoriesfor paid apps

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The new Nexus 7 tablet

With a $25 Google Play credit

$

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Revenue

$$

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How developers make money

Credit/debit card10/10/10 promotions and new sign-up

Direct mobile carrier billingCharge purchases to your mobile bill

Google Play balanceTablet & Wallet promotions

How users pay

$

Ad-fundedRevenue from advertisers not users

Paid appsPay to download an app

In-app productsFreemium & Paymium

SubscriptionsA recurring relationshipNEW!

NEW!

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International markets are key to revenue growth

Largest markets for paid appsUnited StatesJapanKoreaGermanyFrance

67% of Google Play revenue is outside the US

$

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Revenue in Japan & Korea increased 14xcomparing April 2011 and April 2012

April 2011 April 2012

W

Y

W

Y

14x!

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Carrier billing has unlocked Japan and Korea

95% of Google Play users are on a mobile network that offers carrier billing with Google Play in Japan & Korea

73% of Google Play app purchases are made with carrier billing when it’s available.

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Carrier billing recent launches

10new carriers

GermanyItalyJapan KoreaSpainUKUS

NEW!

5 new countriesNEW!

Since last Google I/O Now available in

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Page 20: Google I/O 2012 - Android apps in google play - chris yerga

Tiny VillageTargeted frequent content updates to different players

Virtual currency as in-app products

In-App product revenue overtook paid app revenue in 2012

Google Play has the highest Average Revenue per Paying User of all app stores. This & other metrics make us Android zealots.

Suli Ali CEO, TinyCo

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Page 21: Google I/O 2012 - Android apps in google play - chris yerga

Gluuses subscriptions across several of their games

Subscriptions create recurring revenue

Glu’s subscriptions-based Glu VIP Club continues to grow in popularity as gamers take advantage of significant bonus value and the easy sign-up process offered on Google Play.

Niccolo de MasiPresident and CEO, Glu

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Page 22: Google I/O 2012 - Android apps in google play - chris yerga

Optimization

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Page 23: Google I/O 2012 - Android apps in google play - chris yerga

Google Play Developer Console

Installation data for 8 metricsbroken down by 6 dimensions

Export statistics as files

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Google Analytics

Measurement and iteration

How do your users use your app?

How often do they come back?

What generates revenue?

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Google Cloud Messaging

Send notifications easily

Conserve your users’ battery and data

View usage statistics

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Multiple user accounts

Invite other users to the same Developer Console

Set access level

Immediately revoke access

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Page 27: Google I/O 2012 - Android apps in google play - chris yerga

With APK expansion files

Glu hasEliminated all hosting costs for new Android titles

Increased conversion rate to 96% from app download to gameplay

Reduced engineering cost

Improved user experience

> 50MB

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Smart app updates1/3 of the size of normal updates

Version 1 Version 2

Users download just the changes

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Reply to your users’ reviews to respond to their feedback

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The all-newdeveloper.android.com

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The demo

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Page 33: Google I/O 2012 - Android apps in google play - chris yerga

The new Google Play Developer Console

New design with improved navigation

Localize your listing into all languages where Android devices are available plus automatic translations

Improved publishing flow and APK upload flow

Google Cloud messaging statistics

NEW!NEW!

NEW!NEW!

... and lots more to come later in 2012.

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Five top tips

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Focus on the user and all else will follow

Design – Usability – User feedback

#1

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Pocket

Design looks & feels like Android

Make the most of platform features

Strong design team

Major releases are beta-tested

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Localize your app#2

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Foursquare

Identified countries with growth

Localized into 12 languages

International growth helped by “superusers”

50% of user base now outside US

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Make your app

Great on tablets#3

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Mint.com

Tablet users spend 25% longer in the app

Immersive tablet-first features

Tablet screenshots in Play Store

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Page 42: Google I/O 2012 - Android apps in google play - chris yerga

Find the best revenue modelfor your app

#4

Ad-funded – Paid app – Freemium – Paymium – Subscriptions

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Page 43: Google I/O 2012 - Android apps in google play - chris yerga

NFL 3D Live Wallpaper

Success after switching to in-app products from paid apps

Seasonal and fresh content

In-app product bundles

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Invest in analytics and marketing

#5

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Page 45: Google I/O 2012 - Android apps in google play - chris yerga

Smule – Partnerships with YouTube stars

SongifyGingers have souls #2 channel for installs

Can’t hug every cat May 2012: 20,000 clicks

Magic PianoUsers from Jimmy Wong video: 2x engagement

1st week: 2M downloads

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Page 46: Google I/O 2012 - Android apps in google play - chris yerga

Top 5 tips for 2012

#1 #2 #3#4

#5

Focus on the user

Localize your app

Make it great on tablets

Find your revenue model

Invest in analytics and marketing

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Q&ASo what do you think?

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Thank you!Read our blog, join a hangout, or follow us on Google+

developer.android.com

play.google.com

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Developers

Friday, June 29, 12