google instant seo -- ecommerce search engine optimization for yahoo! stores
Post on 20-Oct-2014
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DESCRIPTION
TRANSCRIPT
Instant
Real World SEO for Retailers
Rob Snellrobsnell.com
When folks are searching
to buy what you sell…
Can they find you?
SEO
Kitchen table
homepage
Offline Store
Offline Store vs. Yahoo! Store
Offline Store vs. Yahoo! Store
Offline Store vs. Yahoo! Store
Offline Store vs. Yahoo! Store
$10,354,767.23additional sales
How I do SEO
Pick a keyword:Dog House Heaters
Pick your store's most relevant page
Put the keyword in the NAME &
CAPTION
NAME field determines text in <TITLE> tag
<title>Dog House Heaters, Kennel Heater Accessories, & Dog Crate Heaters.</title>
<TITLE> is the most important on-page SEO element
The NAME becomes the LINK TEXT (on other pages)
<a href="cranddoghohe.html"> Dog House Heaters, Kennel Heater Accessories, & Dog Crate Heaters </a>
LINK TEXT is most important off-page SEO element
Write a keyword-rich CAPTION
Get MORE links with the
keyword in thelink text
Link:URL
Let's talk about Search Engines
Search enginesGoogle graph here
Instant
Things change. Watch your keywords
dog house heaters
Google INSTANT
Google INSTANT =
more medium tail
Google INSTANT
Only constant? Things change
dog training collars
Example:Personalized
SERPSHEY I'm #1
SEOSign out from
Google accounts
Safari for Mac or Windows
Reset Safari
dog training collars
Clean browser
90% clicks from Page 1
top 5
Windows 83%, IE 62%
You are the expert
(now what?)
Yahoo! Store SEO Tips & Tricks
more info / free stuff: RobSnell.com
get on my list:[email protected]
Collect convertingkeywords
21,358converting keywords
$6,264,243.60from keywords
Prioritize SEO keywords
based on revenue
Prioritize SEO pagesbased on revenue
Optimize buckets of keywords
mfg brands generic terms
Settings: 1 URL
per page
Pimp your Home Page
Home page PAGE-TITLE
Home page INTRO-TEXT
Link 40 best pages using my YWA
40 best keywords
Home page CONTENTS
Auto-optimize: Use RTML to pimp TITLES and Meta
Descriptions
Hand-tweak Top 100 Pages
Write Top-Shelf Content
Buyers’ guides
50% higher conversion rate
Visitors entering on
than visitors who enter on a section / category page
Find TWOrelevant pages
for every keyword
Clustered results
Advanced operatorsite:domain.com
MRP for GDS
Embed links in CAPTION fields
… Woolybooger RTML template
All the text from all my CAPTION fields on 1 page.
Write unique product
descriptions
write 1 new paragraph for every $10 in item price
$99 =10 para
Tired of searching for your hunting dog in tall grass or dense cover? Now you can leave the hunting entirely to him. Introducing Astro, the first high sensitivity GPS-enabled dog
tracking system for hunters and sportsmen. This unique system pinpoints your dog’s position and shows you exactly
where he is, even when you can’t see or hear him.
Attach Collar and Go -- The Astro system includes a bright color-screen handheld GPS device and the rugged, all-weather DC 30 collar. The collar has an integrated GPS transmitter and is specially weighted so the antenna will always point to the sky for
optimum signal. To get started, just take Astro outdoors and turn on the handheld and transmitter to acquire GPS satellite signals. Then attach the DC 30 to your dog. Now you’re ready to turn him loose — no other setup required.
Track Dogs in Dense Cover -- As often as every five seconds, your dog’s DC 30 transmits his position to your handheld, and you can see his current location and a trail of where he’s been on the Map page of your handheld. Switch over to the Dog
Tracker page to view a compass pointing to your dog’s location as well as his current status: whether he’s running, sitting, on point or treeing quarry. Astro can also sound an alarm to let you know instantly when your dog goes on point.Astro boasts a
high-sensitivity GPS receiver that can track your dog’s position even in the densest cover. You can track up to ten dogs at one time with Astro, at a distance of up to seven miles away (depending on terrain). The system transmits information by line-of-
sight, so it reaches farthest in flat, open territory.
Count Your Coveys -- After you’ve captured your quarry, mark the exact spot with Astro’s Covey Counter™, a special waypoint that tells you the exact location, time of day and elevation where you found your prey, as well as the number of birds you flushed and took from that location. Astro lets you save other special waypoints, such as "Truck" and "Lodge," so you can save the location of these places quickly and easily for each hunt. Astro also offers special waypoint icons to represent food
plots, tree stands and other hunting-related points.
Experience Full-featured GPS -- Astro shines when you’re out on the hunt, but it also excels in getting you back to your truck at the end of the day, or even back home again. In fact, the Astro handheld has all the features of Garmin’s top-line handheld
outdoor devices, including a barometric altimeter, electronic compass, microSD™ card slot, celestial information, area calculator and rugged, IPX7 waterproof exterior. With optional detailed city street maps, you can search for over 6 million points of interest and create a route on roads with exact turn-by-turn directions. Due to varying international regulations, the Astro is
approved for use only in the United States.
Manufacturer’s product description:
1-10 of 1770 Lazy And this
Google loves unique content
NON-unique content kills e-commerce sites
built solely on datafeeds and cloned MFG text…
Use run-of-site anchor text
wisely
De-Templify Your Store
homepage
section
product
Example Review
Add buy modifiers
to text on your pages
$360,000
modifiers (buy, cheap, best, reviews)
Discount hunting dog vests
Buy hunting dog vests
hunting dog vests online
Optimize long tail phrases
on pagesindexed in Google
Yahoo Web Analytics
top terms = 75% sales
top terms = 75% sales
tuf foot 38%
tuff foot 32%
tuff foot for dogs 5%
39 terms = 25% sales
39 terms = 25% sales tuff pad for dogs, bonaseptic, tough foot for dogs, tuf foot for dogs, tuf foot ingredients, tuf foot treatment, tuff feet, blisters on dogs feet, buy tuffoot online, canine pads sore, discount tuf foot, dog sore foot pads, dogs feet, dogs with tender feet, hunting dog pad tuf, pad tuf, pad tuf for dogs, protect a pad tuff foot, protect dog feet, protect dogs feet, sore feet on dogs, tender paws treatment, tough foot bonaseptic, tough pad dogs feet, toughen dog foot pads, toughfoot, tuf foot bonaseptic, tuf foot dog, tuf foot for animals, tuf foot for humans, tuf foot free shipping, tuf foot liquid, tuff feet for dogs, tuff foot dogs, tuff foot bonaseptic, tuff pads dogs, tufffoot, where can i buy tuf foot, where to buy tuf foot
Pull out unique words
animals, blisters, bonaseptic, buy, can, canine, discount, feet, free, humans, hunting, i, ingredients, liquid, on, online, pad, pads, paws, protect, shipping, sore, tender, to, tough, toughen, treatment, where
after
Show snippets on
section pages
So instead of this NONLEAF
And where once Google would see this:
Dokken's Dead Fowl Trainers / Retriever Training Dummies(7)Dummy Launchers(9)SportDOG Original Lucky Dog Regular Plastic Dummy (4)Zinger Winger Dummy Launchers(6)Retriever Training DummiesSave on Retriever Training Dummies & Dog Bumpers. Shop 100+ Dummy Styles & Colors. SPECIAL PRICING ON DUMMIES! We just lowered our dummy prices to the lowest Volume Pricing / Quantity Discount price. When you buy ANY size / type of retriever training dummy you get the quantity discount price. -- Steve Plastic & Rubber Dummies / Bumpers for Retriever TrainingDokken's Dead Fowl Trainers / Retriever Training DummiesCanvas Dummies > Retriever Training Dummies / BumpersForce Breaking Dummies and BucksSpecialty Training Dummies & SuppliesPlastic & Rubber Dummies / Bumpers for Retriever Training (25)Dokken's Dead Fowl Trainers / Retriever Training Dummies(7)Canvas Dummies > Retriever Training Dummies / Bumpers (19)Force Breaking Dummies and Bucks(7)Specialty Training Dummies & Supplies(14)Dummy(10)Dummy Launcher Dummies(16)Wings -- Game Birds (Grouse, Pheasant, Quail)(9)Training Dummy/Accessory Bags(4)
Google sees this:
You have this LEAFED
Google now sees this:
great content gets
traffic & links from
opinion leaders
NYT article
NYT Web article with link
Keywords (the key to search engines)
“dog beds” HIGH traffic
40,000
“large dog beds” MEDIUM traffic
8,000
“dog beds” HIGH traffic
40,000“large dog beds”
MEDIUM traffic
8,000REVENUE PER VISITOR
$1.00REVENUE PER VISITOR
$11.00INVENTORY VALUE
$40KINVENTORY VALUE
$88K
Keyword Tool
Remove your name/domain
(brand / navigational)
Name | domain CKWP
$5 Million21,000+ keywords
5 Million $$$ buckets
Top shelf CKWP
Head
20 ckwp$1 million
(6,500 orders)
Neck
180 ckwp$1 million
(10,000 orders)
Back
800 ckwp$1 million
(9000 orders)
Rump
2500 ckwp$1 million
(8000 orders)
Tail …
16,500 keywords$1 million
(16,500 orders)
Don't neglect the rump
more info / free stuff: RobSnell.com
get on my list:[email protected]