google glass
TRANSCRIPT
![Page 1: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/1.jpg)
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Strengths1. Strong brand presence on Facebook2. Innovative concept3. High brand recall
![Page 4: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/4.jpg)
Weakness1. The website of Google Glass doesn’t have a link
to its Facebook page2. Vuzix (competitor) is gaining steady popularity
![Page 5: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/5.jpg)
Goals1. To create Brand awareness about Google Glass2. To engage the Facebook users on the Gooogle
Glass Fan page
![Page 6: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/6.jpg)
Current Facebook usage
1. Google Glass is currently making one post in two days offering a mix of videos, photos
2. Fan of the week
![Page 7: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/7.jpg)
Current Facebook Engagement
People talking about the brand: 472Total Likes: 8049Engagement rate: 5.86%
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Target Market
1. Target Audience: Male and female, 17-40 years2. Tech savvy, higher purchasing power
![Page 9: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/9.jpg)
Competitive Analysis
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Competitive Analysis
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Google GlassEngagement Rate 5.86%People Talking 472Total Likes 8051
Vuzix• Engagement Rate 0.2%• People Talking 7• Total Likes 3476
Competitive Analysis
![Page 12: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/12.jpg)
Brand Mission“Google’s mission is to organize the world’s
information and make it universally accessible and useful”
![Page 13: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/13.jpg)
Brand Message
“Reinvent the way we communicate by making the Smartphone obsolete”
![Page 14: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/14.jpg)
Posting Frequency1. Posting Frequency: twice a day, seven days a
week2. Video and photo uploads
Post Content1. Product photos2. Expert opinions on Google Glass3. Articles from leading newspapers, journal
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1. Industry news2. Fan content on all days3. Tech talksNo particular order followed
Desired Mix Of Content
![Page 16: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/16.jpg)
1. All Google Facebook Page will have a link to Google Glass, includes the call-to-action
Increase Brand Awareness
![Page 17: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/17.jpg)
Connect with other Google pages like Google AdWords, Youtube
Brand To Brand Interaction Quotas
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Calls to Action: Every post will have a call-to-action
Increase Fan Engagement
Response To Fan Comments
All posts, comments,queries would be responded within 24 hrs
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Closely monitoring Vuzix’sFacebook Page
Competitive Intelligence
Contest
Users (trial) would be posting their experiences on the facebook page. The post with maximum likes would get a google glass
![Page 20: Google glass](https://reader035.vdocuments.us/reader035/viewer/2022070315/55529568b4c9051f108b4db6/html5/thumbnails/20.jpg)
Sponsored Stories in News Feed
Sponsored stories on the Facebook Profile page
Advertising
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• Increase the total number of fans by 10% per week
• Increase the overall engagement rate by a minimum of 5% per week YOD
Reporting, Measurement, Kaizen
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Presented By:
FarshakIraniXavier Paul