google gallery (may 2014 version)
DESCRIPTION
From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the Google Gallery. This presentation is available as a free PDF from Overdrive's website, at http://www.ovrdrv.com/google-gallery. The gallery illustrates examples of 54 different types of Google search results, including: - The basic text-only results page - Blended results with autocomplete - Universal search - The Knowledge Graph, Knowledge Panel and OneBox - Flight times, movie listings, event schedules, math equations - And much more!TRANSCRIPT
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com
Google Gallery
16 Years of Search Results
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 1
Google Gallery: 16 Years of Search Results
The “Google Gallery,” as compiled by Overdrive Interactive, is a visual portrayal of the evolution of Google’s search results page. From Google’s 1998 incorporation to present day in June 2014, we attempted to apply a timeline to the rollout of various features seen on the results page.
All data and images in this presentation were captured on or prior to May 5, 2014. We recognize that Google is constantly changing its results page and, as such, items in this presentation are subject to change.
Acknowledgements
Garret WeigelBentley University
Dylan Turk Boston University
Samantha Hill Simmons College
Erik ConnollyLassell College
Harry GoldCEO & Managing Director -- Overdrive Interactive
Jesse ShapiroSearch Specialist -- Overdrive Interactive
Sunaina Basu Tufts University
Max Levitin Tufts University
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 2
Evolution: Timeline of Search Results and Features
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 3
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998 Basic Search Results *
*This date represents Google’s formal incorporation; the search engine was originally a research project started in 1996
Basic Results Page
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 4
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Basic Search Results
Image Results
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 5
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
Basic Search Results
Did You Mean?
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 6
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Basic Search Results
News
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 7 *Formerly free; currently paid
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Products
Basic Search Results
Products*
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 8
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Stock Quotes
Products
Basic Search Results
Stock Quotes
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 9
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Stock Quotes Local Listings
Products
Basic Search Results
Local Listings
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 10
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Products
Basic Search Results
Autocomplete
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 11
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Products
Basic Search Results
Organic Sitelinks
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 12
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Products
Basic Search Results
Video
Video Results
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 13
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Weather
Products
Basic Search Results
Video
Weather
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 14
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Weather Sports Scores
Products
Basic Search Results
Video
Sports Scores
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 15
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Weather Sports Scores Movie Times
Products
Basic Search Results
Video
Movie Times
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 16
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Weather Sports Scores Movie Times Universal Search
Products
Basic Search Results
Video
Universal Search
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 17
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Weather Sports Scores Movie Times Universal Search
Products
Basic Search Results
Video
Voice Search
Voice Search
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 18
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Weather Sports Scores Movie Times Universal Search
Google Instant
Products
Basic Search Results
Video
Voice Search
Google Instant
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 19
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Weather Sports Scores Movie Times Universal Search
Google Instant
Products
Search by Image
Basic Search Results
Video
Voice Search
Search by Image
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 20
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Weather Sports Scores Movie Times Universal Search
Google Instant
Knowledge Graph Introduction
Products
Search by Image
Basic Search Results*
Video
Voice Search
Knowledge Graph Introduction
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 21
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean? News
Autocomplete
Stock Quotes Local Listings
Organic Sitelinks
Weather Sports Scores Movie Times Universal Search
Voice Search
Google Instant
Knowledge Graph Introduction
Products
Search by Image
Knowledge Graph Expansion
Basic Search Results*
Video
Knowledge Graph Expansion
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 22
Knowledge Panel & OneBox
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 23
Information Box Blended Results
Knowledge Panel
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 24
Company Overview • Company description that appears to be pulled from
Wikipedia
Content of the Knowledge Panel:
Information Available as a OneBox • Relevant, frequently searched information specific to
the target entity • Items change based on type of entity (e.g.
organization, celebrity, geography, entertainment, etc.)
Recent Posts • Content recently posted in Google+
“People also search for” • Entities in the same or similar market
Anatomy of the Knowledge Panel
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 25
Information Box Blended Results
OneBox – Stock Information
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 26
Information Box Blended Results
OneBox – Phone Number
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 27
Information Box Blended Results
OneBox - Executive
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 28
Information Box Blended Results
OneBox - Headquarters
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 29
Information Box Blended Results
OneBox - Founders
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 30
• Corporation • Local Business • Country • State • City • VIP • Sports Teams • Landmarks • Movies • Vehicles • TV Shows • Illnesses • Foods • Music • etc.
Types of Info Boxes
And all have similarly corresponding
OneBoxes
Types of Knowledge Panels & OneBoxes
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 31
• Corporation • Local Business • Country • State • City • VIP • Sports Teams • Landmarks • Movies • Vehicles • TV Shows • Illnesses • Foods • Music • etc.
Types of Info Boxes
And all have similarly corresponding
OneBoxes
Types of Knowledge Panels & OneBoxes
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 32
Carousel
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 33
• Restaurants • Events • Points of Interest • Colleges • Sports Rosters • Hotels • Nightlife • Landmarks • Books • TV/Movie Cast & Crew • Movies & Related Movies • Movies By Actor • etc.
Types of Carousels
Carousels appear to take the place of
OneBoxes where more than one potential
answer is appropriate
Types of Carousels
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 34
Knowledge Graph Listings: Conversions, Calculators & Utilities
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 35
Conversion Box
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 36
• Weight/Mass • Temperature • Length • Speed • Volume • Area • Fuel consumption • Time • Digital Storage • Currency • Language • etc.
Types of Conversions Pounds to kilograms 100 mph to feet per second
100 usd to eur
city in spanish
100 degrees fahrenheit in celsius 100 gallons to tablespoons
100 miles to kilometers 100 sq miles to acres
100 mpg to km/liter 20 years to hours
1 gigabit to megabyte
Types of Conversion Boxes
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 37
Calculation Box – Calculator
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 38
Calculation Box – Formulas
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 39
Calculation Box – Graphing Calculator
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 40
Utility Box – Timer
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 41
Utility Box – Travel / Distance Calculator
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 42
Utility Box – Sunrise / Sunset Time
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 43
Utility Box – World Time
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 44
Utility Box – Local Weather
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 45
Utility Box – Flight Info.
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 46
Utility Box – Snow Conditions
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 47
Listings Box – Soundtrack
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 48
Listings Box – Movies
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 49
Listings Box – Movie Showtimes
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 50
Listings Box – Sports Results
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 51
Listings Box – Sports Standings
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 52
Listings Box – Flights
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 53
Snippets Boxes
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 54
News
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 55
Illnesses
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 56
Literature
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 57
Politics
© OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 58
Overdrive Interactive Digital Marketing + Social Media Marketing
+ Search Marketing (SEO and SEM)
+ Online Media Planning, Buying and Management
+ Website and Application Development
+ Digital Creative Services
+ Inbound Marketing
+ Email and Marketing Automation Management
Take action and see why some of the world’s leading brands turn to Overdrive Interactive to launch, manage and measure their online marketing channels:
Call Us: 617-254-5000
Email Us: [email protected]
Visit Us: www.ovrdrv.com
Like Us: www.facebook.com/overdriveinteractive
Follow Us: www.twitter.com/ovrdrv
Download this guide: www.ovrdrv.com/google-gallery
NEED HELP WITH YOUR DIGITAL MARKETING?