google free tools | john caldwell | creatorseo
DESCRIPTION
Enterprise Ireland eMarketing Event - Kilkenny 21st March 2013TRANSCRIPT
Introduction
� Google offers a variety of free tools to help you
build your online business.
� These include creating social networks, site maps,
track site statistics and much more.
Today we will cover
� Google analytics for websites
� Promote your business using Google+ and Google Places
� Make Google aware of your site updates using Webmaster Tools
� Advertise on Google using Google Adwords
� Generate revenue using the Google AdSense program
� Track your brand or even competitors using Google Alerts
� Find out what is trending using Google Trends
� We will also look at Google Insights, Google Keyword Tool,
YouTube, Google Maps and Gmail.
Google Apps
• Most are free and ‘hosted in the cloud’ by Google
• Easy to use
• Allows staff and outside contacts to communicate and collaborate online
• Email includes anti-virus software and spam filtering.
Google Sign in
• @gmail.com or [email protected] - Free
• 10 GB Free Space
• >10 GB - Monthly charge per user
• Email on your mobile
• Reminders to mobile and inbox
• Multiple and share calendars
• Free
• 5GB Free storage then Monthly charge for Drive
• The Cloud - access files anywhere
• Docs, Sheets and Slides editors: multiple people can work
on the same documents at the same time.
Google DocsFree web-based programs:
•word processing,•spreadsheet and•presentation programs
-Create, edit and save documents -Collaborate with multiple people at the same time -On-screen chat window for spreadsheets, and document revisions show you exactly who changed what, and when.
Google Contacts
• Store contacts
Tools to use with your website
Google Analytics – measurement tool for your website
• Understand how people interact with your website• Improve site content and design• Turn more visitors into customers• Engage the community
Google Analytics – measurement tool for your website
•Where are the visitors coming from•Type of traffic
Google Analytics – measurement tool for your website
•What social engagement do you have?
Google Analytics – measurement tool for your website
•Where is your traffic coming from?•If you have goals set – what are the conversions?
Google Webmaster Tools
Google – No competitive site performance check
•Test your site on - www.mysiteperformance.com
Google Translate
Quickly translate text or an entire web site
Blogger
Free custom, hosted blog with features such as photo publishing, comments, group blogs, blogger profiles and mobile-based posting :
• Simple-to-use • Great for SEO
Social
Picasa
Organise and edit your photos in one place
Turn photos into movies, collages and/or slideshows
Share or link to your website
Google Profile
A Google profile is simply how you present yourself on Google products to other Google users.
• You control how you or your business appear on Google
• You can include, links to your blog, online photos, and other profiles such as Facebook, etc.
• Will become important for authorship
Google+
Sample Google+ Account
Sample Google+ Account
Google hangouts
• Instant messaging• Free PC-to-PC voice chat and voicemail
• Send files to your contacts• Gmail notifications on your desktop
Advertising
Google Adwords
Google Adwords enables advertisers to reach the people who are interested in their products or services. Ads placed on a bid basis against assigned budgets.
- Google Search- Google Network
Google Keyword Checker
Google Adwords enables advertisers to reach the people who are interested in their products or services. Ads placed on a bid basis against assigned budgets.
- Google Search- Google Network
Google AdSense
Google AdSense is a flexible, hassle-free way to earn revenue by showing relevant and engaging ads alongside your online content.
- Google Search- Google Network
Information
Google News
Google News gathers information from nearly 10,000 news sources worldwide
You can personalise the news items that interest you!
Google Alerts
Google Alerts are email updates of the latest relevant Google results
Google Trends
Compare search volume patterns across specific regions, categories, time frames and properties.
