GOOGLE FOR MOBILE#GFM2016Sheraton Gandaria, 31 April 2016Panji Gautama

#1 DEVELOP ON ANDROID AND FIND SUCCESS ON GOOGLE PLAY• Roll-out stage deploy

https://support.google.com/googleplay/android-developer/answer/6346149• Experiments Store Listing

https://support.google.com/googleplay/android-developer/answer/6227309?hl=en

#2 UNDERSTAND APP USAGE BEHAVIOUR IN INDONESIA• Understanding through Statistics

http://www.slideshare.net/IyanMuhsinin/indonesia-digital-habits-study

#3 THE JOURNEY TO A BILLION INSTALLS• HalfBrick Studios Story• Start Small• Pivot from CONTRACTOR to FOR HIRE to Have their own

PRODUCTS• Focus on the goals• Company Culture is important

#4 BUILD FOR EMERGING MARKETS

• Smaller the APK size the better• Slow Internet Connection Friendly• Optimize Images • Text First, Image Later

#5 INTEGRATE YOUR APP WITH GOOGLE SEARCH• App Indexing https://developers.google.com/app-indexing/• Case Study https://developers.google.com/app-

indexing/partners/case-studies

#6 MATERIAL DESIGN

• Project Kennedy http://www.theverge.com/2013/1/24/3904134/google-redesign-how-larry-page-engineered-beautiful-revolution• Unified Design to All Platforms

https://www.google.com/design/spec/material-design/introduction.html

#7 PROGRESSIVE WEB APPS

• App-Like User Experience https://developers.google.com/web/progressive-web-apps?hl=en

#8 GOOGLE CLOUD PLATFORM

• Big-Query https://cloud.google.com/bigquery/

#9 GROWING STARTUPS INTO SUSTAINABLE BUSINESSES• Solve Problem• Impactful• Founder : Self-Driven. Self-Awareness. Be open minded, yet not

naive. Be ambitious, yet have no greed.• Strategic Goals• Build great company culture from the start• Listen to Customer Feedback