google case study
TRANSCRIPT
Case study on Google
Presented By:- Shashank Saxena, Shikha Sinha, Shruti Agnihotri, Safina Dhanda, Shubham Kaushik, Sudhir, Saurabh Kapoor
An Overview Privately held……highly profitable Most successful startup company Passion behind Google??? Founders…… Sergey Brin & Larry Page Research Project…..Development of Search
Engine Approach reflects relevance of…..search query
and linkage of web pages Before founding…..interested in licensing
Overview (Cont.)
RAPID GROWTH
Sept 7,1998….opened…..in California Growth??? Its features and performance
attracted new users at an astounding rate Represents 138,000 queries every minute of
every day in 90 different languages World’s Best Internet Search Engine Developed alliances….acquired deja.com
Overview (Cont.)
Google appointed Eric Schmidt in 2001 as CEO to manage organizational and operation work.
He introduces several revenue generating programs, like: Google AdWords for advertisers Google AdSense Google Search services Google Wireless Services
Revenue raised to $961.9 million in the year 2003
Overview (Cont.)
Competitors like AOL, eBay, and Amazon compete for advertising revenue.
Yahoo acquired Inktomi and Overture Service.
Yahoo and Microsoft are potential competitors.
Company is listed on NASDAQ.
Q 1. WHAT CAN A POTENTIAL ENTERPRENEUR LEARN FROM SERGEY BRIN AND LARRY PAGE ? Break the traditional way of solving the
problem Risk taking behavior BIG FIVE MODEL – OCEAN
Openness to experience Conscientiousness Agreeableness Extraversion Emotional Stability
Q 2. WHAT LESSONS ABOUT LEADING AND MANAGING ORGANIZATIONS DOES GOOGLE PROVIDE ? Proper Distribution of skills Ensuring Appropriate Revenue
generation Rationale decision making Dual – class voting structure
Q 3. which of the organizational challenges – globalization; managing a diverse force; technological innovations; and ethics, character, and personal integrity – are likely to have the greatest impact on Google’s future operations?EthicsGlobalizationTechnological innovationManaging a diverse workforce
Ethics
• Ethical decision base on 3 criterion:– Utilitarian principle– Focus on rights– Justice
• Controversies of Google– China’s golden shield project (2006)– Jew search case in China
GLOBALIZATION
Google means globalizationGoogle made world a global villageCompetitive advantageVast scale operationsLarge customer base and employee
across different horizons.“Don’t be evil” missionFun image
Technological innovation • Four years ago, the average search took about 3 seconds. Today, it is
down to about 0.2 seconds. And since 0.2 is greater than zero, it’s not fast enough”. A small statement from Peter Norvig, an engineer at Google“
• Page Rank Technology• Hypertext-Matching Analysis
Managing workforce diversity
Never judge a search engine by its interface. Behind that simple search window is one of the most complex technology infrastructures in the world. And it’s run by an equally diverse group of people. At Google, we don’t just accept difference—we thrive on it. We celebrate it. And we support it, for the benefit of our employees, our products and our community: Eric Schmidt, Chairman and CEO
Globally and culturally diverseOutreach (We’re spreading the love. The love of science,
technology, engineering and math (STEM), to be specific)
ConclusionAllianceWork force diversity –
Globalization Job involvement Job Attitude
DedicationProductivity