How can you add data to Google Analytics from other sources? (select all that apply)

1.) Link your AdWords account to Google Analytics to import advertising data2.) Use Cost Data Upload to import click and cost data from non-AdWords campaigns3.) Import a .csv file into Google Analytics to attach new dimensions to existing dimensions

By default, an Analytics session ends when inactive for:30 MinutesDuring aggregation, Google Analytics:Organizes the collected data within database tablesDuring data Processing, Google Analytics:transforms the raw data from Collection using the Configuration settingsEach query sent to the Reporting API must specify: (select all that apply)The start and end dates, which metrics to display, and the ID of the account view that the data should be retrieved from.Every metric may be combined with every dimension in Google Analytics.FalseFilters can modify the data in your Google Analytics reports by: (select all that apply)Including data, excluding data, and changing how data looks in reportsFor mobile applications, Google Analytics will use the same Javascript tracking code as websites. True or False?FalseGoogle Analytics Goals let you specify:which interactions should be used to calculate conversionsGoogle Analytics is able to measure if a a user is a first time visitor or ___________Repeat visitorGoogle Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:DispatchingHow can you add data to Google Analytics from other sources? (select all that apply)1.) Link your AdWords account to Google Analytics to import advertising data2.) Use Cost Data Upload to import click and cost data from non-AdWords campaigns3.) Import a .csv file into Google Analytics to attach new dimensions to existing dimensionsHow is Google Analytics able to determine if a group of website interactions are all from the same user device?By setting a unique ID for the device that is attached to each hitIf an app gets uninstalled and then reinstalled, Google Analytics will have to create a new unique identifier on the device instead of matching the session as coming from a returning user. True or False?TrueIf the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.TrueIf you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.FalseIn order to distinguish between users on web pages, Google Analytics:creates anonymous unique identifiers using first-party cookiesThe measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk. True or False?TrueOnce your Google Analytics data has been processed...It can not be changed.The process Google Analytics uses to retrieve data from large, complex data sets faster is called:SamplingRather than using the random numbers that the tracking code creates, you can override the unique ID with your own number. True or False.TrueThe reporting APIs can be used to: (select all that apply)Automate complex reporting tasks, retrieve Google Analytics data for use in your own applications, and build your own dashboard with Google Analytics data.A session in Google Analytics consists of:Interactions or hits from a specific user over a defined period of timeSimilar to the JavaScript and mobile SDKs, you'll need to include a tracking ID with each hit collected by the Measurement Protocol. True or False?TrueThird-party data may be joined with the Google Analytics data collected via the tracking code. True or False?TrueTo add external data to Google Analytics using the Data Import feature, you must have:a key that links the imported data with Google AnalyticsThe tracking code in Google Analytics: (select all that apply)Connects data to your specific Google Analytics account, sends data back to your Google Analytics account for reporting, and identifies new and returning usersWhat are the four main parts of the Google Analytics platform?Collection, Processing, Continuation, and ReportingWhat are the two methods of importing external data into Google Analytics using Dimension Widening? (select all that apply)Using the API and uploading a spreadsheet or CSV fileWhat is the hierarchy of the Google Analytics data model?Users > Sessions > InteractionsWhen Google Analytics processes data, one of the main tasks it completes is organizing hits into:Users and SessionsWhere does the Google Analytics tracking code belong?Before the closing tag in your HTMLWhich of the following are configurations that permanently modify your data during the processing stage? (select all that apply)Channel groups, content groups, filters, and goalsWhich of the following are "hit" types tracked by Google Analytics?Page Views, Events, and TransactionsWhich types of groups can you create in Google Analytics? (select all that apply)Channel groups and Content groupsYou can adjust the sample size by: (select all that apply)Adjusting a control in the reporting interface and specifying the sample size when querying the APIYou can retrieve Google Analytics reporting data through the following methods: (select all that apply)The Reporting Interface and an APIYou should include Google Analytics tracking code on every page of a website you want to track. True or False?TrueYou want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title.

3 main ways to segment GA dataProfile filters belong to a long term segmentation strategy. The data collected in a specific profile in the past cannot be changed or removed, so please be careful when applying filters.

Advanced segments on the other hand, allow you to apply and remove segments without removing data. They are considered less effective for long term segmentation purposes.

Custom Variables can be used to define additional segments to apply to your visitors other than the ones already provided by Analytics. It is a powerful technique as it can be tailored to a website and its idiosyncrasies but, on the downside, it depends on additional website codinCan you undo GA profile filters?No, so always keep a raw, unfiltered profile in your GA account.Define metrics & dimensionsMetrics are measurements, while dimensions describe attributes like city, source, or the browser used for the visit.What report views are available?Data, percentage, performance, comparision, term cloud, pivot.What are regex expressions?They are patterns used to match text. They can contain characters and meta-characters.What are regex expressions used for?They are used in GA to match or capture portions of a data field. They are most useful in defining filters & tracking goals.Regex meaning, dot .Matches any single characterRegex meaning, backslash \Escape the special meaning of metacharacters so that they will be treated as normal characters.Regex meaning, []This is a character set or range. It will match one item in this character set.Regex meaning, ?Part of quantifiers and repetition metacharacters. Matches zero or one of the previous item.Regex meaning, +Part of quantifiers and repetition metacharacters. Match one or more of the previous item.Regex meaning, *Part of quantifiers and repetition metacharacters. Match zero or more of the previous item.Regex meaning, ()Grouping metacharacters. Group and remember contents as an item.Regex meaning, |Grouping metacharacters. Either/OrRegex meaning, ^Anchor metacharacters. Start of a stringRegex meaning, $Anchor metacharacters. End of a string.Regex meaning, \dShorthand character classes. Match any number. This works the same way as the regex [0-9]Regex meaning, \sShorthand character classes. Match any whitespaceRegex meaning, \wShorthand character classes. Match any letter, number or underscore. Same as the regex [A-Za-z0-9_]What are common GA uses for regex?Creating filters, setting up goals, tracking equivalent pages & filtering data within the reporting interface.What is a GA goal?A website objective, like a page viewed by a visitor after they have completed a desired action or a specified amount of time spent by a visitor on the website.What are the 4 types of goals?URL destination goal; Time on Site Goal; Pages/Visit Goal; Event GoalWhat is a URL Destination Goal?This goal triggers a conv. when a visitor views a specific page on your site, like the TY for purchasing page.What is a Time on Site Goal?This goal triggers a conv. when a visitor spends more or less time on your site than the threshold you have specified.What is a Pages/Visitl?This goal triggers a conv. when a visitor views more or fewer pages on your site than the threshold you have specified.What is an Event Goal?This goal triggers a conv. when an event you have defined occurs.What is a goal funnel?A goal funnel is the set of steps/pages that you expect a visitor to go through on their way to complete a conversion.Where do you start to set up a goal.Account Admin page/select propertyHow many goals may you have per goal profile?You can create up to 4 sets of 5 goals each.Do you have to define funnel steps?No.Goal URL Match Types-head match.goal URL must match what you enter, but it's fine to have additional url strings after. /thismatters/don'tcareaboutany?ofthisGoal URL Match Types-exact matchMust exactly match goal URL. No exceptions.Goal URL Match Types-regular expression match.Most flexible. Uses regex to work with website structure.

how many conversion tracking actions can an advertiser create in an adwords accountA. 120B. 100C. 50D. 35B. 100An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. What does this value represent?A. An action valued at US$0.10B. An action valued at US$10C. 10 users completed the desired actionD. 10 users converted on the siteB. An action valued at US$10A Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. How will traffic from Adwords ads appear in the All Traffic Sources report?A. google/organicB. google.com/referralC. google/cpcD. direct/noneC. google/cpcAn advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. What can the advertiser determine from this score?A. The headline section needs to be combined with another page to increase conversions.B. The headline section is important for conversionsC. The original page is performing much stronger than the test page.D. The headlines used did not distinguish themselves from the original page.B. The headline section is important for conversionsWhat is one benefit of using Google Website Optimizer through an Adwords account rather than through the standalone tool?A. Sharing a Google Website Optimizer account is only possible through Adwords.B. Conversion data is only available in Google Website Optimizer reports when Google Website Optimizer is used through Adwords.C. Multivariate testing is only available when the Google Website Optimizer is used through AdwordsD. Full factorial experiment design is only available when the Google Website Optimizer is used through Adwords.A. Sharing a Google Website Optimizer account is only possible through Adwords.You can only share access to a Website Optimizer account through Google Analytics or AdWordsTrue or FalseTrueAn advertiser has many product images on a website. By using Google Website Optimizer to determine which product images are generating the most interest, the advertiser can test:A. the images against other images of the same theme from Google Images.B. the images against other images that other advertisers have used.C. whether users are responding to the images themselves or the surrounding imagesD. whether users respond better to graphics, photos, or product-focused images....What is the first step in setting up an experiment using Google Website Optimizer?A. Set the experiment launch date.B. Create test variations.C. Install the experiment code.D. Identify which pages to test....An example of a good test pages for a Google Website Optimizer experiment is a page:A. that receives relatively low traffic.B. that has an impact on whether users take an action.C. where the landing page latency is higher.D. where users submit their payment information....An advertiser imports Google Analytics goals into an AdWords account. The advertiser notices a difference between the conversions reported in Google Analytics and those reported in Conversion Tracking. The most likely cause is:A. Google Analytics only tracks site visits greater than five seconds and Adwords tracks all visits.B. Adwords cookies expire sooner than Google Analytics cookies.C. Adwords reporting data is less accurate than Google Analytics reporting data.D. Google Analytics reports conversions in real time and Adwords does not....What is a benefit of linking a Google Adwords account with a Google Analytics account?A. Google Analytics will calculate return on investment of Adwords spend.B. Google Adwords can be edited through the Google Analytics interface.C. Google Analytics will differentiate between Google cost-per-click (CPC) and non-Google cost-per-click (CPC) visits.D. Google Analytics will display Google AdWords Conversion Tracking statistics....What should Google Analytics account managers create for each of the companies they manage in order to effectively manage multiple accounts?A. AccountB. ProfileC. Include filterD. Exclude filter...Google Analytics helps advertisers:A. obtain personally identifiable information from users and target efficiently.B. improve websites and increase return on investment on marketing campaigns.C. track bots and crawlers on websites and leverage search engine optimization technologies.D. view web traffic in a competitor's account and share best practices.B. improve websites and increase return on investment on marketing campaigns.Where should the Google Analytics code be placed?A. On the website's conversion pageB. On every page of the websiteC. Only on landing pagesD. Only in a defined funnel pathB. On every page of the websiteThe Google Website Optimizer script that defines the elements of a page that vary in a multivariate experiment is called the:A. tracker script.B. section script.C. control script.D. multivariate script....The Google Website Optimizer script:A. triggers data collection of visits and conversions.B. allows Google to remove any unnecessary JavaScript on the pages being tested.C. gives Google access to the advertiser's website in order to make changes.D. gives access to experiment data stored on the Google Analytics server....An advertiser has customized the Google Analytics tracking scripts using the _udn variable and is setting up a Google Website Optimizer experiment. What does the advertiser need to do in order for the Google Website Optimizer script to work with the Google Analytics tracking scripts?A. Enter the desired variable in the Website Optimizer experiment settings.B. Customize the Website Optimizer tracking scripts to match the Analytics tracking scripts.C. Remove the variable from the Website Optimizer tracking scripts to avoid data overlap.D. Remove the variable from the Google Analytics tracking scripts....An advertiser accidentally deleted a combination from a multivariate experiment in Google Website Optimizer. How can the advertiser use the deleted combination?A. Generate new code for the deleted combination experiment within the AdWords account.B. Undelete the experiment in the account.C. Recreate the deleted combinations in a copy of the original experiment.D. Contact the person who set up the experiment to re-add the code to the affected pages....A conversion (many-per-click) will count:A. multiple visits per click.B. multiple conversions per click.C. one visit per clickD. one conversion per click....A user clicks on an Adwords ad and purchases a book. The next day the user visits the site again via bookmark and purchase a second book. How many conversions are attributed to the Adwords click?A. 2 conversions (1-per-click) and 0 conversions (many-per-click)B. 1 conversion (1-per-click) and 2 conversions (many-per-click)C. 2 conversions (1-per-click) and 1 conversions (many-per-click)D. 0 conversions (1-per-click) and 1 conversions (many-per-click)...How would an advertiser identify the Quality Score of a specific keyword and obtain suggestions for making improvements?A. Hover over the speech bubble icon next to the keyword.B. Generate a keyword report that includes the Quality Score.C. Use the Google Website Optimizer to view specific keyword Quality Scores.D. Use the Traffic Estimator to show potential Quality Scores for existing keywords...If a keyword's Quality Score increases, it will likely lead to a:A. lower First Page Bid.B. lower impresssion share.C. higher daily budget.D. higher cost-per-click (CPC)A. lower First Page Bid.Conversion Tracking allows advertisers to:A. determine the return no investment (ROI) for specific ad variations.B. view the specific search queries that led users to their website.C. identify ways to improve their ranking within Google's natural search results.D. determine the terms users search for within their website....An advertiser wants to increase the profits for an account by using the Conversion Optimizer. The advertiser sets the recommended maximum cost-per-acquision...

Define First Click Attributions:A first click model is a conversion attribution model which give all credit for conversion to the first touch point or digital marketing channel to which is exposed a consumer.Microconversion:Micro conversions are activities that users frequently engage in before purchasing.Macro Conversion:Conversions that directly meet conversion goalDefine Qualitative Analytics:/Define Quantitative Analytics:...Define Attribution:An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion pathsDefine Last Click Attribution:In the Last Interaction attribution model, the last touchpointin this case, the Direct channelwould receive 100% of the credit for the sale.Define a KPI:Key Performance Indicators.Define Linear Attribution:In the Linear attribution model, each touchpoint in the conversion pathin this case the Paid Search, Social Network, Email, and Direct channelswould share equal credit (25% each) for the sale.What are the Steps to Building your Analytics Infrastructure:1. Define Measurement Plan2. Document Technical Infrastructure3. Create Implementation Plan4. Implement5. Maintain & Refine.What is Avinash Kaushiks 5 Steps of Measurement Planning:Start with the Business Objectives

1. Document Business Objectives2. Identify Strategies & Tactics3. Choose KPI(Key Performance Indicators)4. Choose Segments5. Choose Targets.What the 5 Common Digital Strategies:1. E commerce- Selling Products or Services2. Lead Generation- Collecting Potential Leads3. Content Publisher- Engagement & Frequent Visitation3. Online information- Help Customers Find Information4. Branding-Awareness,Engagement & Loyalty term-27After you define your selling Strategie(s) what are the next two things you need to figure out:1. Tactics-Selling online, Driving store visits, etc2. KPI-Define what the key performance Indicators for each tactic.Example: Revenue $$$, Average order value,Creating anImplementation PlanStandard Dimension-Basic Page TagBusiness Outcomes-Goals & E CommerceClean Accurate Date Filter SettingMarketing Channels- Campaigns, Tracking & Ad words LinkingSimplified Reporting-Custom Reports & Dashboards:Define Google Analytics Dimensions:?Define Google Analytics Measurements:?Define Bounce Rate:It is the percentage of sessions with only one user Interaction:It is recommended that you place the Google Analytics javascript tracking code:Just before the closing tag:Roll up reportingA feature of Roll-Up Properties, which aggregate data from multiple source properties into a single property.

Roll-Up Reporting is a special kind of reporting that lets you analyze the aggregated data that's in a Roll-Up Property. Roll-Up Reporting is only available for Google Analytics Premium Accounts, and only works on designated Roll-Up Properties.Destination goalA Destination Goal is a page on your website that users see when they complete an activity. For an account signup, this might be the thank you for signing up" page. For a purchase this might be the receipt page. A destination Goal triggers a conversion when a user views the page you've specified. If you're setting up a Goal for an app, you'd set up a screen view Goal rather than a destinationGoal.Event goalThis kind of Goal is triggered when a user does something specific like downloading a PDF or starting a video.What are the 4 different types of goals?Destination goalEvent goalPages per visitDuration goalPages Per visit goalA Pages per Visit Goal is triggered when a user sees more or fewer pages than a threshold that you specify.Duration goalA Duration Goal is triggered when a user's visit exceeds or falls below a threshold that you setVerification Goall. This simple tool let's you quickly test yourGoal settings before completing the process. Just click the "Verify this Goal" link and Google Analytics willgive you an expected conversion rate for this Goal, based on your settings, for the last 7 days. If the conversion rate seems too high or too low then there's probably an issue with your settings.Goal funnelsFor each destination Goal that you create, you can also set up a funnel. A funnel is the defined process that you expect users to complete prior to conversion. A sales checkout process is a good example of a funnel. To complete a transaction, the user must additems to a cart, enter shipping information, and submit payment informationGoal valueThe Goal value field allows you to specify a monetary value for a Goal. This is really useful because Google Analytics will interpret the Goal value as actual revenue. By setting a Goal value, you make it possible for Google Analytics to calculate metrics like advertising ROI and average per visit value. These metrics will help you measure the monetary value of a nonecommerce site.Where are goals set?at the view levelSourcelMedium4RPCRevenue Per ClickList the standard reports in Google AnalyticsAudience ReportsAcquisition ReportsAdwords ReportsBehavior ReportsCustom ReportsGoal Flow ReportEcommerce ReportsMulti-Channel Funnel ReportsAttribution ReportsWhich types of groups can you create in Google Analytics?Channel GroupsContent GroupsAggregate Table...CollectionThe component of the Google Analytics platform that manages which data is collected for your site, mobile app or other digitally connected device.ConfigurationThe component of the Google Analytics platform that manages how your data is processed.Content GroupingA roll-up of content in the Behavior reports that groups several pages or screens together to better reflect the structure of your site or app. Content groupings allow you to view and compare aggregated metrics by content group name, as well as individual URL, page title, or screen name.Data modelThe model used by Google Analytics to organize how data is collected. This can be thought of as a hierarchy of users, sessions, and interactions.DimensionA descriptive attribute or characteristic of data. Browser, Landing Page and Campaign are all examples of default dimensions in Google Analytics.Dimension WideningA data import process that allows you to join data from external sources with your Google Analytics data to for reporting and analysis in Google Analytics.FilterA configuration setting that allows you to add, remove or modify your data during processing before it is displayed in your reports.First-party cookieA small text file stored on a user's browser to distinguish the it from other browsers that store different cookies. Since a first-party cookie is associated with the domain of the site a user visits, it cannot be read or edited by third-party sites.GoalA configuration setting that allows you to track the valuable actions, or conversions, that happen on your site or mobile app.HitA single-pixel image request that is used to send data to Google Analytics.InteractionAny type of engagement activity (e.g. navigating to a new page on a website) from a user during their session on your site or mobile app.MetricThe quantitative measurements of your data. Metrics in Google Analytics can be sums or ratios.PageviewAn instance of a page being loaded (or reloaded) in a browser.ProcessingThe component of the Google Analytics platform that organizes raw data into users and sessions, adds data from other sources, and applies configuration settings to transform the raw data into database tables for reporting.PropertyA sub-component of a Google Analytics account that determines which data is organized and stored together. Any resource tagged with the same Property ID is collected and stored together. A single property can be used to track one website or mobile app, or be a roll-up of the data from multiple sites or mobile apps.ReportingThe component of the Google Analytics platform that gives you access to your processed data via the Google Analytics interface or the APIs.Reporting APIA set of protocols and tools designed to extract data from your Google Analytics account into custom scripts or programs for more automated and efficient reporting and analysis. API is short for Application Programming Interface.SDKSoftware Development KitA set of software development tools used for Google Analytics tracking on mobile applications.SegmentA subset of sessions or users that share a common attribute. Segments allow you to isolate and analyze groups of sessions or users for better analysis.Sessions / VisitsThe period of time a user is active on your site or app. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.Universal AnalyticsThe newest Google Analytics tracking code that collects data from any digital device. Universal Analytics simplifies the set up of tracking code and configurations.Users / VisitorsThe unique browsers that visit your website or mobile app.ViewA subset of a Google Analytics account property that can have its own unique configuration settings. You can create multiple views for a single property and modify what data shows in each viewTracking ID & Property NumberThe tracking ID (2) is a string like UA-000000-01. It must be included in your tracking code to tell Google Analytics which account and property to send data to. It's automatically included in the JavaScript snippet for websites, but also needs to be included in other tracking technologies like the SDKs and the Measurement Protocol, for Google Analytics to work. The first set of numbers (000000, in the example above) refers to your account number, and the second set (-01) refers to the specific property number (3) associated with the account. The tracking ID is in large font on the Tracking Info page. You can also to see the entire string in the first few lines of the tracking code JavaScript snippet.In order to distinguish between users on web pages, Google Analytics:creates anonymous unique identifiers using first-party cookiesGoogle Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:Dispatching:Measurement ProtocolAllows developers to make HTTP requests to send raw user interaction data directly to Analytics serversDevelopers can use the Measurement Protocol to(3):1. Measure user activity in new environments.2. Tie online to offline behavior.3. Send data from both the web and server.What type of data can and can not collect?The Measurement Protocol only allows developers to collect user-interaction (event / hit) data. It does not allow developers to upload aggregated data like tables.During aggregation, Google Analytics:organizes the collected data within database tablesDuring processing, what are the four major transformations that happen to the dataFirst, Google Analytics organizes the hits you've collected into users and sessions.

Second, data from other sources can be joined with data collected via the tracking code.

Third, Google Analytics processing will modify your data according to any configuration rules you've added.

Finally, the data goes through a process called "aggregation." During this step, Google Analytics prepares the data for analysis by organizing it in meaningful ways and storing it in database tables.Data aggregationAll of your configuration settings, including Filters, Goals, and Grouping, are applied to your data before it goes through aggregation, the final step of data processing.During aggregation, Google Analytics creates and organizes your report dimensions into tables, called aggregate tables. Google Analytics pre-calculates your reporting metrics for each value of a dimension and stores them in the corresponding table. When you open a Google Analytics report, a query is sent to the aggregate tables that are full of this prepared data, and returns the specific dimensions and metrics for the report. Storing data in these tables makes it faster for your reports to access data when you request it.SamplingThe process Google Analytics uses to retrieve data from large, complex data sets faster.You can retrieve Google Analytics reporting data through the following methods1. The reporting interface2. APIDeleteThey are like Channel Groups, except you use them to create and analyze a collection of content. For example, if you're an ecommerce business, you might want to group all of your product pages together, like t-shirts, jeans, and hats, into a group call Product Pages, and group all of your content pages, like blog posts, together in another group called Content Pages. This would let you quickly see how well the Product Pages group and the Content Pages group each performed in aggregate.Channel GroupingIs a collection of common marketing activities. For example, Display Advertising, Social media, Email marketing, and Paid Search are four common channel groups that are each a roll-up of several marketing activities.Cost Data Upload...What are the two methods of importing external data into Google Analytics using Dimension Widening? (select all that apply)1. Using the API2. Uploading a spreadsheet or CSV fileHow is Google Analytics able to determine if a group of website interactions are all from the same user device?By setting a unique ID for the device that is attached to each hitWhere do you find the tracking code, tracking id & property number?Sign in to your Analytics account.Select the Admin tab.Select an account from the dropdown in the ACCOUNT column.Select a property from the dropdown in the PROPERTY column.Under PROPERTY, click Tracking Info > Tracking Code.The reporting APIs can be used to(3 things)1. automate complex reporting tasks2 retrieve Google Analytics data for use in your own applications3. build your own dashboard with Google Analytics dataEach query sent to the Reporting API must specify(3 things)1. The Start & End Dates.2. Which Metrics to Display3 The ID of the account view that the data should be retrieved fromIf the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics....You can adjust the sample size by 21. Adjusting a control in the reporting interfaceOr2. Specifying the sample size when querying the APIInterstitial adsFull-screen pop-up ads at the entry or exit points of your app, or between levels. Interstitial ads can be visually striking, incorporating images, videos, and links to other websites.Screen trackingScreens in Google Analytics represent content users are viewing within an app. Screen tracking lets you measure screen views so you can find out which content is being viewed most often, and see how users navigate between different pieces of content.Audience ListAudience Lists are collections of anonymous identifiers collected by Analytics when users visit your app or website. You can use these identifiers when setting up a remarketing campaign to target ads to users. Please note that in order to use Audience Lists you must have the Advertising Features tracking code enabled.What are the main App Monetization Models(4):1. Paid App Download2. In App Purchases3. In App Ads4. Freemium:Measurement Plan Identifies (5 things)1. The company business objectives.2. The strategies and tactics that support the objectives.3. The key performance indicators (KPIs) to measure success.4. Segments to better understand what drives success.5. Targets for each KPI to understand if the business is reaching its goals.Sequence segments can do (4 things)1. Analyze a subset of sessions with a specific sequence of pageviews.

2. Analyze a subset of sessions with a specific sequence of pageviews and event interactions.

3. Analyze a subset of users with a specific sequence of pageviews and event interactions.

4. Analyze a subset of users with a specific sequence of traffic sources that bring them to your site across multiple sessions.ec.js pluginThe ec.js plugin lets you track the whole arc of your users' shopping experience, including:What does the ec.js plugin allow yout to seeViewing product impressionsClicking product linksViewing product detailsAdding products to, removing products from shopping cartsInitiating the checkout processCompleting transactionsReceiving refundsHow Do you Set up A1. implement Universal Analytics (analytics.js) on your site2. use the ec.js plugin to tag your site3. turn on Enhanced Ecommerce for your report viewsDescribe the 3 main app types1. Gaming2. Utility3. EcommerceWhat are the best monetization Models for Gaming Apps?Freemium, In-app purchases, AdsWhat are the best monetization Models for Utility Apps?Freemium/Subscription, AdsWhat are the best monetization Models for Utility E Commerce Apps?In-app purchasesWhat is the term for an action you want users to perform in your app in order to advance your business goals?ConversionWhich SDK can provide your app access to the entire suite of Google Services such as Google Analytics and Google Maps?The Google Play Services SDK is the only SDK that offers access to the entire suite of Google Services for apps.Which tool lets app developers push data collection tag updates without having to publish a new version of the app to a marketplace?Google Tag Manager

What is the purpose of "_trackPageview()"?To register a page view in Google AnalyticsTrue or False: Google Analytics can not track visits to cached pages?False, the code will still be executedTrue or False: Google Analytics will track number of visitorsTrueTrue or False: Google Analytics will track the referrer that directs visitors to your siteTrueTrue or False: Google Analytics will track average amount of time spent on siteTrueTrue or False: By default, Google Analytics will track the click path of individual visitorsTrueWhere can you find the Google URL Builder?Help CenterWhat can the URL Builder help you with?Create URLs with the tracking parameters attachedTrue or False: You should manually tag banner ads with campaign tracking variablesTrueTrue or False: You should manually tag email campaigns with campaign tracking variablesTrueTrue or False: You should manually tag non-AdWords PPC campaigns with campaign tracking variablesTrueTrue or False: You should manually tag organic search results with campaign tracking variablesFalse, not possibleTrue or False: You should manually tag Adwords campaigns with campaign tracking variablesFalse, auto-tagging will do it automaticallyTrue or False: You should manually tag bookmarks with campaign tracking variablesFalseHow can you track visitors from a newsletter, banner, or email marketing campaign?Manually tag the destination URLs of the campaign that you send visitors toWhat is the formula for ROI (Return On Investment)?(Revenue - Cost) / CostWhat are the three minimum campaign variables you should utilize to tag a URL using manual tagging?Source, Medium, and CampaignWhat is the correct parameter to identify different versions of an ad?Use the content parameter, utm_contentWhat is the formula for click-through rate?Clicks/ImpressionsGoogle AdWords data is not showing up in your account as google/cpc (Cost Per Click). Why might this happen?It can happen if auto-tagging is not enabled in your AdWords settings, or if a redirect is stripping out the gclid.True or False: You can view Campaign data in Google Analytics with AdWords manually tagging enabledTrueTrue or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabledFalseTrue or False: You can view Match Type data in Google Analytics with Adwords manual tagging enabledFalseTrue or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabledFalseReports show that visitors are coming from paused or discontinued campaigns, why?If the visitors were referred by that original campaign, and are now coming back as direct visitors.What is a referrer?The URL of an outside website leading a visitor to your websiteOn your website.com, you are seeing traffic coming from website.com / referral, why?You may have several subdomains and the Google Analytics Tracking Code is not configured properlyA search engine appears in the list of referring sites, why?Because someone was referred to your site through a personalized search pageWhat are the two most common ways that a visitor can be recorded as "direct / (none)"?If they type your website's URL directly or through a bookmark.In Google Analytics Intelligence Events, what types of alerts are available?Daily, Weekly, Automatic, and Custom AlertsTrue or False: You would use Intelligence to set up a custom alertTrueTrue or False: You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amountTrueHow can you use the Landing Pages Report in assessing website performance?To identify landing pages with high bounce rates and determine where visitors are entering your websiteWhat is one indication of a poorly performing landing page?A high Bounce Rate greater than 90%What is Bounce Rate?The percentage of visits on a website where the visitor views one page and leaves with out interactionYou are getting high bounce rates on a landing page from a particular keyword, why?If the content on the landing page does not meet expectations of people searching for that keyword, they may immediately leave your website and contribute to a high bounce rate.Which metric can you use to determine if one type of campaign was initiating conversions?The Assisted Conversion ValueYour visitors have a habit of visiting your site several times before converting. Which metric could help you determine where or not a particular keyword is part of a conversion path?Assisted ConversionsWhat are some valid location dimensions?Country/Territory, City, and RegionTrue or False: Bounce Rate is a dimensionFalse, it's a metricTrue or False: Percentage of New Visitors is a dimensionFalse, percentage is a matrix, but new visitors is a dimensionTrue or False: Screen Resolution is a dimensionTrueTrue or False: Region is a dimensionTrueTrue or False: Browser is a metricFalse, it's a dimensionTrue or False: City is a metricFalseTrue or False: Average time on site is a metricTrueTrue or False: Pageviews is a metricTrueYou want to find out which keywords visitors from Chicago use to find your website, how?Map Overlay report, select the Keyword dimension for the city of ChicagoHow can you determine the conversion rate for people on a certain OS and located in a particular city?Looking at the OS report and choose City and secondary dimensionPeople are spending more time on your site. How can you tell if they are actually interacting more on the site?Look for an increase in Pages per VisitWhat does the Visit Duration report show you?It categorizes visits based on the amount of time they spend on your website.If a visitor conducts two transactions on your website during one visit, how many conversions and how many transactions will be tracked?2 transaction and 1 conversionWhat is a good metric for measuring the quality of traffic to your websiteConversion rateIf Channel X equally initiates assists in conversions, what would its Assisted/Last Interaction Conversion value be?Exactly 1What does the Site Search Report tell you?It can help you determine how your visitors are searching your siteHow can you determine where people who use your Site Search have a higher conversion value than people who do not?Go to the Site Search Usage report and view the Goal Conversion tabWhat types of goals can Google Analytics track?Destination URLs, Time on site, Pages per visit, and EventsWhat is available in Google's Real Time Reporting?You can view pageviews per second, pageviews per minute, and active number of visitorsCan Real Time show you whether or not the Google Analytics code snipped is working on a particular page?YesYou just added new content and would like to see if people are viewing it. Can you use Real Time to determine this?YesWhat are some ways you can use profiles?Looking closely at traffic to one sub-domain, Looking closely at traffic to one directory or section, and you can limit access to some segments of dataYou want a profile to include only Google AdWords data, how?Use and include filterIs profile filter order applied in order, or all at once?In order, so be careful how you apply filtersTrue or False: You can apply an Advanced Segment to historical dataTrueTrue or False: You can compare Advanced Segments side by side in reportsTrueHow can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?You can use Event Tracking or track interactions as pageviews and set goalsWhat is the purpose of a virtual pageview?To track activity that visitors may complete that does not result in a natural pageviewHow can you track Flash Events with Google Analytics code?_trackEvent() or trackPageview()You have two buttons on your website and would like to track if people click on Button1 more than Button2. Can you do this in GA, how?Yes, with event trackingWhat are the three elements of Event Tracking?Categories, Actions, and LabelsWhat is the maximum number accounts per login?25What is the maximum number of profiles to an account?50What is a web property?Unique ID number that is used in the tracking codeWhat is a good way to limit access to a segment of data?ProfilesWhat do filters do to profiles?Adjust how data is processed and stored in profilesHow can profiles be duplicated?In Profile Settings by clicking Copy this ProfileWhat is the traffic source when no others are available?DirectWho gets credit for a direct visit?The previous page the user was onHow do you tag banner ads, emails, non-AdWords campaigns?ManuallyWhat is used to adjust how Google Analytics categorizes a visit?Campaign TrackingWhat are the required UTM (Urchin Traffic Monitor) variables?- Source (utm_source)- Medium (utm-medium)- Campaign (utm-campaign)What are the optional UTM (Urchin Traffic Monitor) variables?-Paid Search Keyword (utm_term)-Ad Content (utm_content)What is used to help build UTM (Urchin Traffic Monitor) tagged links?URL Builder in Google AnalyticsWhat are three reasons a user would not be tracked by Google Analytics?- Blocking cooking- Blocking JS- Opted out of GA trackingWhat is a 1st party cookie?Cookie set by site and only accessible by that siteWhat is a 3rd party cookie?Cookie set by other site and tracks data across sitesWhat cookies are removed when the browser is closed?Temp cookiesWhat technology does Google Analytics mainly use?Javascript and 1st party cookiesWhat are known as categories?DimensionsWhat is counted in relation to categories?MetricsList examples of dimensionsSource, Landing Page, Screen Resolution, Browser, Page, Custom Variable and RegionList examples of metricsVisits, visitors, pageviews, exits, bounce rate, conversion rate, total evens, entrancesWhat are created to track "successes"GoalsHow many goals can happen during a visit?OneHow many transactions can occur during a visit?MultipleWhat can goals be used for?To tracking time on site, pages viewed, events, or URL destinationHow can a funnel of pages be setup?With URL destination, a funnel of pages can be setup with the goalHow many conversions per goal per visits are counted?OneWhat are goals tied to and what is their limit?Profiles, 20 goals per profileWhat do site search terms show?Goal conversions for those who searched your siteTrue or False: Google can track a visit across multiple domains/subdomainsTrueWhat are some cross domain tracking methods?_link() , _linkByPost() , _setAllowLinker() ,_setDomainName() , setAllowHash()Where must the ecommerce tracking code be installed?On the confirmation/thank you page of the checkout funnelHow is transaction data sent?Via the ecommerce tracking codeHow do you know when our cross domain tracking isn't properly setup?You have a single traffic referral sourceWhat do you add for unspecified arguments?Empty placeholders ("")Where is ecommerce tracking code placed on the page?After the standard tracking codeWhere is ecommerce revenue data viewed?Many reports such as All Traffic via Explorer TabsHow often does Real-time report show pageviews?By second and by minute over the past 30 minutesHow are Real-time reports categorized?Traffic source, location, and page viewedCustom Reports - Explorer OptionHierarchy of data tables linked by clickable rowsCustom Reports - Flat Table OptionSingle table that shows all dataWhat does connecting AdWords and GA provide?Cost data to be imported into GAHow should you tag in AdWords?Auto-tagging, not manualWhere should you avoid using redirects with AdWords?On landing pages, avoid redirects that will strip gclid of AdWordsTrue or False: GA calculates ROITrueTrue or False: Clicks are the same as visitsFalseHow does AdWords handle invalid clicks?AdWords filters them outTrue or False: If JS is turned off, both GA and AdWords will not functionFalse, AdWords will still function properly.How long is AdWord's window of conversion?30 daysLast Interaction attribution modelthe Direct channel -- would receive 100% of the credit for the saleLast Non-Direct Click attribution modelall direct traffic is ignored, and 100% of the credit for the sale goes to the last channel that the customer clicked through from before convertingLast AdWords Click attribution model, the first and only click to the Paid Search channel -- would receive 100% of the credit for the sale.First Interaction attribution modelthe Paid Search channel -- would receive 100% of the credit for the sale.Linear attribution modelthe Paid Search, Social Network, Email, and Direct channels -- would share equal credit (25% each) for the sale.Time Decay attribution modelthe touchpoints closest in time to the sale or conversion get most of the credit.Position Based attribution model40% credit is assigned to each the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.What attribution model is GA?Last-clickWhen does AdWords display a conversion date?The date the ad was displayedWhen does GA display a conversion date?The date the conversion occuredWhat do you use to distinguish page steps for forms and checkout flows when URIs are not unique?_trackPageview()What is a URI?uniform resource identifier (URI) is a string of characters used to identify a name of a web resource.What tracks activity that doesn't generate a pageview?Virtual pageviewsWhat do you use for Flash event tracking?_trackPageview() and _trackEvent()What are the Event Tracking elements?categories, actions, labelsCTRClicks/impressionsURIFile path (not including the domain)Bounce Rate% of visitors who viewed only one pageWhat is not tracked because it doesn't execute JS?CrawlersWhat is the Traffic Source when no other traffic source is available?DirectTrue or False: Cached pages are trackedTrueHow long can data take to show in GA?24+ hoursWhat categorizes visits according to time spent on site?Visit durationWhat data does Google NOT capture?address, name, credit cards.What are Intelligence Events?Alerts where GA detects changes in site performanceHow can you get notification by email?AlertsDaily, weekly, or monthly...What kind of alerts are available?Custom and Automatic AlertsWhat are Segments?Show only matching visits to a set of criteria

What is the purpose of "_trackPageview()"?To register a page view in GAT or F: GA can NOT track visits to cached pagesFalse, the code will still be executedT or F: GA will track number of visitorsTrueT or F: GA will track the referrer that directs visitors to your siteTrueT or F: GA will track average amount of time spent on siteTrueT or F: By default, GA will track the click path of individual visitorsTrueWhere can you find the Google URL Builder?Help CenterWhat can the URL Builder help you with?Create URLs with tracking parameters already attachedT or F: You should manually tag banner ads with campaign tracking variablesTrueT or F: You should manually tag email campaigns with campaign tracking variablesTrueT or F: You should manually tag non-AdWords PPC campaigns with campaign tracking variablesTrueT or F: You should manually tag organic search results with campaign tracking variablesFalse, not possibleT or F: You should manually tag Adwords campaigns with campaign tracking variablesFalse, auto-tagging will do it automaticallyT or F: You should manually tag bookmarks with campaign tracking variablesFalseHow can you track visitors from a newsletter, banner, or email marketing campaign?Manually tag the destination URLs of the campaign that you send visitors toWhat is the formula for ROI?(Revenue - Cost) / Cost;What are the three minimum campaign variables you should utilize to tag a URL using manual tagging?Source, medium, and campaignWhat is the correct parameter to identify different versions of an ad?Use the content parameter utm_contentWhat is the formula for click-through rate?Clicks/ImpressionsGoogle AdWords data is not showing up in your account as google/cpc. Why might this happen?It can happen if auto-tagging is not enabled in your AdWords settings, or if a redirect is stripping out the gclid.T or F: You can view Campaign data in GA with AdWords manually tagging enabledTrueT or F: You can view Placement URL data in GA with AdWords manual tagging enabledFalseT or F: You can view Match Type data in GA with Adwords manual tagging enabledFalseT or F: You can view Ad Group data in GA with AdWords manual tagging enabledFalseReports show that visitors are coming from paused or discontinued campaigns, why?If the visitors were originally referred by that campaign, and are now coming back as direct visitors, they will be attributed to the paused or discontinued campaign.What is a referrer?It is the URL of an outside website from which a visitor comes to your websiteOn your website.com, you are seeing traffic coming from website.com / referral, why?You may have several subdomains and the GA Tracking Code is not configured properlyA search engine appears in the list of referring sites, why?It could happen if someone was referred to your site through a personalized search pageWhat are the two most common ways that a visitor can be recorded as "direct / (none)"?If they type your website's URL directly or through a bookmark.In GA Intelligence Events, what types of alerts are available?You can get daily, weekly, automatic, and custom alerts through Google IntelligenceT or F: You would use Intelligence to set up a custom alertTrueT or F: You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amountTrueHow can you use the Landing Pages Report in assessing website performance?You can use it to identify landing pages with high bounce rates, and to determine where visitors are entering your websiteWhat is one indication of a poorly performing landing page?A high Bounce Rate, perhaps greater than 90%What is Bounce Rate?The percentage of visits on a website where the visitor views one page and leaves w/o interactionYou are getting high bounce rates on a landing page from a particular keyword, why?If the content on the landing page does not meet expectations of people searching for that keyword, they may immediately leave your website and contribute to a high bounce rate.Which metric can you use to determine if one type of campaign was responsible or initiating conversions?The Assisted Conversion ValueYour visitors have a habit of visiting your site several times before converting. Which metric could help you determine where or not a particular keyword is part of a conversion path?Assisted ConversionsWhat are some valid location dimensions?Country/Territory, City, and Region are valid dimensions. Address is not valid as GA does not tracking Personally Identifiable informationT or F: Bounce Rate is a dimensionFalse, it's a metricT or F: %New Visits is a dimensionFalse, New Visitors is a dimensions, but %New Visits is a metricT or F: Screen Resolution is a dimensionTrueT or F: Region is a dimensionTrueT or F: Browser is a metricFalse, it's a dimensionT or F: City is a metricFalse, it's a metricT or F: Average time on site is a metricFalse, it's a dimensionT or F: Pageviews is a metricTrueYou want to find out which keywords visitors from Chicago use to find your website, how?Map Overlay report, select the Keyword dimension for the city of ChicagoHow can you determine the conversion rate for people on a certain OS and located in a particular city?Looking at the OS report and choose City and secondary dimensionPeople are spending more time on your site. How can you tell if they are actually interacting more on the site?Look for an increase in Pages per VisitWhat does the Visit Duration report show you?It categorizes visits based on the amount of time they spend on your website.If a visitor conducts two transactions on your website during one visit, how many conversions and how many transactions will be tracked?2 transaction and 1 conversionWhat is a good metric for measuring the quality of traffic to your websiteConversion rateIf Channel X equally initiates assists in conversions, what would its Assisted/Last Interaction Conversion value be?Exactly 1What does the Site Search Report tell you?It can help you determine how your visitors are searching your siteHow can you determine where people who use your Site Search have a higher conversion value than people who do not?Go to the Site Search Usage report and view the Goal Conversion tabWhat types of goals can GA track?Destination URLs, time on site, pages per visit, and eventsWhat is available in Google's Real Time Reporting?You can view pageviews per second, pageviews per minute, and active number of visitorsCan Real Time show you whether or not the GA code snipped is working on a particular page?YesYou just added new content and would like to see if people are viewing it. Can you use Real Time to determine this?YesWhat are some ways you can used profiles?You can look more closely at traffic to one sub-domain, you can look more closely at traffic to one directory or section, and you can limit access to some segments of dataYou want a profile to include only Google AdWords data, how?Use an include filterIs profile filter order applied in order, or all at once?In order, so be careful how you apply filtersT or F: You can apply an Advanced Segment to historical dataTrueT or F: You can compare Advanced Segments side by side in reportsTrueHow can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?You can use Event Tracking, or track interactions as pageviews and set goalsWhat is the purpose of a virtual pageview?To track activity that visitors may complete that does not result in a natural pageviewHow can you track Flash Events with GA code?_trackEvent() or trackPageview()You have two buttons on your website and would like to track if people click on Button1 more than Button2. Can you do this in GA, how?Yes with event trackingWhat are the three elements of Event Tracking?Categories, Actions, and LabelsWhat is the maximum number accounts per login?25What is the maximum number of profiles to an account?50What is a web property?Unique ID number that is used in the tracking codeWhat is a good way to limit access to a segment of data?ProfilesWhat do filters do to profiles?Adjust how data is processed and stored in profilesHow can profiles be duplicated?In Profile Settings by clicking Copy this ProfileWhat is the traffic source when no others are available?DirectWho gets credit for a direct visit?The previous page the user was onHow do you tag banner ads, emails, non-AdWords campaigns?ManuallyWhat is used to adjust how GA categorizes a visit?Campaign TrackingWhat are the required UTM variables?Source (utm_source)Medium (utm-medium)Campaign (utm-campaign)What are the optional UTM variablesPaid Search Keyword (utm_term)Ad Content (utm_content)What is used to help build UTM tagged links?URL Builder in GAWhat are three reasons a user would not be tracked by GA?Blocking cookingBlocking JSOpted out of GA trackingWhat is a 1st party cookie?Cookie set by site and only accessible by that siteWhat is a 3rd party cookie?Cookie set by other site and tracks data across sitesWhat cookies are removed when the browser is closed?Temp cookiesWhat technology does GA mainly use?Javascript and 1st party cookiesWhat are known as categories?DimensionsWhat is counted in relation to categories?MetricsList examples of dimensionsSource, landing page, screen resolution, browser, page, custom variable, regionList examples of metricsVisits, visitors, pageviews, exits, bounce rate, conversion rate, total evens, entrancesWhat are created to track "successes"GoalsHow many goals can happen during a visit?OneHow many transactions can occur during a visit?MultipleWhat can goals be used for?To tracking time on site, pages viewed, events, or URL destinationHow can a funnel of pages be setup?With URL destination, a funnel of pages can be setup with the goalHow many conversions per goal per visits are counted?OneWhat are goals tied to and what is their limit?Profiles, 20 goals per profileWhat do site search terms show?Goal conversions for those who searched your siteWhat is a referrer?The site that a visitor was on when they clicked a link to get to your site.T or F: Google can track a visit across multiple domains/subdomainsTrueWhat are some cross domain tracking methods?_link() , _linkByPost() , _setAllowLinker() ,_setDomainName() , setAllowHash()Where must the ecommerce tracking code be installed?On the confirmation/thank you page of the checkout funnelHow is transaction data sent?Via the ecommerce tracking codeHow do you know when our cross domain tracking isn't properly setup?You have a single traffic referral sourceWhat do you add for unspecified arguments?Empty placeholders ("")Where is ecommerce tracking code placed on the page?After the standard tracking codeWhere is ecommerce revenue data viewed?Many reports such as All Traffic via Explorer TabsHow often does Real-time report show pageviews?By second and by minute over the past 30 minutesHow are Real-time reports categorized?Traffic source, location, and page viewedCustom Reports - Explorer OptionHierarchy of data tables linked by clickable rowsCustom Reports - Flat Table OptionSingle table that shows all dataWhat does connecting AdWords and GA provide?Cost data to be imported into GAHow should you tag in AdWords?Auto-tagging, not manualWhere should you avoid using redirects with AdWords?On landing pages, avoid redirects that will strip gclid of AdWordsT or F: GA calculates ROITrueT or F: Clicks are the same as visitsFalseHow does AdWords handle invalid clicks?AdWords filters them outT or F: If JS is turned off, both GA and AdWords will not functionFalse, AdWords will still function properly.How long is AdWord's window of conversion?30 daysLast Interaction attribution modelthe Direct channel -- would receive 100% of the credit for the saleLast Non-Direct Click attribution modelall direct traffic is ignored, and 100% of the credit for the sale goes to the last channel that the customer clicked through from before convertingLast AdWords Click attribution model, the first and only click to the Paid Search channel -- would receive 100% of the credit for the sale.First Interaction attribution modelthe Paid Search channel -- would receive 100% of the credit for the sale.Linear attribution modelthe Paid Search, Social Network, Email, and Direct channels -- would share equal credit (25% each) for the sale.Time Decay attribution modelthe touchpoints closest in time to the sale or conversion get most of the credit.Position Based attribution model40% credit is assigned to each the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.What attribution model is GA?Last-clickWhen does AdWords display a conversion date?The date the ad was displayedWhen does GA display a conversion date?The date the conversion occuredWhat do you use to distinguish page steps for forms and checkout flows when URIs are not unique?_trackPageview()What is a URI?uniform resource identifier (URI) is a string of characters used to identify a name of a web resource.What tracks activity that doesn't generate a pageview?Virtual pageviewsWhat do you use for Flash event tracking?_trackPageview() and _trackEvent()What are the Event Tracking elements?categories, actions, labelsCTRClicks/impressionsURIFile path (not including the domain)Bounce Rate% of visitors who viewed only one pageWhat is not tracked because it doesn't execute JS?CrawlersWhat is the Traffic Source when no other traffic source is available?DirectT or F: Cached pages are trackedTrueHow long can data take to show in GA?24+ hoursWhat categorizes visits according to time spent on site?Visit durationWhat data does Google NOT capture?address, name, credit cards.What are Intelligence Events?Alerts where GA detects changes in site performanceHow can you get notification by email?AlertsDaily, weekly, or monthlyWhat kind of alerts are available?Custom and Automatic AlertsWhat are Segments?Show only matching visits to a set of criteria