Who’s On My Site?A crash course in using Google Analytics to study your audience behaviors.

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Who is this person?

@coreypadveen@t2marketing

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Why arewe here?

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• Structuring• Navigation• Customization• Segmentation• Real Time Reporting• Audience Analysis• Behavioral Analysis• Content Strategy

• Integration• Benchmarking• Flow Analysis• Acquisition• Conversion• Testing• Attribution• And much more…

Unfortunately, we don’t have the time…

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Let’s talk about audiences.

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What can thishelp us do?

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181Develop

hypertargeted content stratetgies.

@coreypadveen@t2marketing

192Identify new,

highly engaged audiences.

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203Eliminate waste of

budget and resources.

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1. Create some basic audience segments.2. Analyze the activity of valuable

segments in the Behavior dashboard.3. Identify the content that each segment

engages with most.4. Develop hypertargeted content and ad

strategies in order to appeal to each segment.

Where do we go from here?

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Stay in Touch

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bit.ly/CoreyPadveenLIt2marketinginternational.com

CoreyPadveen.com

corey@t2marketinginternational.com

@coreypadveen@t2marketing