google analytics (deeper analysis higher roi)

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Deeper Analysis, Higher ROI Shushant Jha April 24, 2009 www.omlogic.co m

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How to leverage Google Analytics for Better Decision Making

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Page 1: Google Analytics (Deeper Analysis Higher ROI)

Deeper Analysis, Higher ROI

Shushant JhaApril 24, 2009

www.omlogic.com

Page 2: Google Analytics (Deeper Analysis Higher ROI)

Introduction to Web Analysis

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Web Analytics is the objective tracking, Collection,

Measurement, reporting and analysis of quantitative internet

data to optimize websites and web marketing initiative

Avinash Kaushik

Page 3: Google Analytics (Deeper Analysis Higher ROI)

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Web Analytics- Steps

• Steps in effective web reporting (RADAR)• Report- use the right tool• Analyze- distill the data you need• Decide- Take out inferences from the data• Act- adjust your approach based on results• Reaction: Monitor your reaction

Page 4: Google Analytics (Deeper Analysis Higher ROI)

Common Analysis

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Dash BoardsLanding Page performanceSearch

Keyword Reports

Analysis

Page 5: Google Analytics (Deeper Analysis Higher ROI)

Other Opportunities

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Bench Marking Site Search Organic

Search Landing Page GoalsEcommerce Tracking and Analysis

Bounce RateCustom

Report

Google Analytics Maximized

Effective Analysis

Page 6: Google Analytics (Deeper Analysis Higher ROI)

Rules of Web Analytics

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Page 7: Google Analytics (Deeper Analysis Higher ROI)

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“Always Be Testing”

#1

Page 8: Google Analytics (Deeper Analysis Higher ROI)

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“Don’t get caught up in the numbers. Look

at the TRENDS”

#2

Page 9: Google Analytics (Deeper Analysis Higher ROI)

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“Setup a reporting scheduleand track key metrics”

#3

Page 10: Google Analytics (Deeper Analysis Higher ROI)

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“Set Goals”#4

Page 11: Google Analytics (Deeper Analysis Higher ROI)

• Continuous improvements of web analytics Goal• Be sure of what to measure and why to measure• Identify the type of your website. It may be any one of them

• E-Commerce Site• Content Site• Lead Generation Site• Self service Site

• Test and Implement improvement strategies• Competitive analysis should be done to get clear picture• Use other tools like ComScore and HitWise along with your

traditional tools like Google Analytics

Things to Remember

Page 12: Google Analytics (Deeper Analysis Higher ROI)

Thank You!

Questions Please!

Email: [email protected] | Phone: +91-11-47052803/ +919711789153

www.omlogic.com