google analytics - charleston wordpress user group

39
Tina Arnoldi Coastal Community Foundation

Upload: tina-arnoldi-ma-lpc

Post on 19-May-2015

299 views

Category:

Technology


3 download

DESCRIPTION

Whether you're a beginner or advanced user of analytics, there are many features you may not know about. In this slide deck, I review tips for using your sources and getting past "not" provided. This is useful for web developers or online marketers interested in their web traffic.

TRANSCRIPT

Page 1: Google Analytics - Charleston WordPress user group

Tina Arnoldi

Coastal Community Foundation

Page 2: Google Analytics - Charleston WordPress user group

360 Internet Strategy, LLC

UniqueAndHandmade.com

Coastal Community Foundation

SCTechAcademy.org

ReStartSC.org

Page 3: Google Analytics - Charleston WordPress user group

It’s not retroactive

Always keep a raw profile

Page 4: Google Analytics - Charleston WordPress user group
Page 5: Google Analytics - Charleston WordPress user group
Page 6: Google Analytics - Charleston WordPress user group

User is logged into their Google account

◦ Impacts analytics, not paid search

Check “search queries” in webmaster

tools

Custom filters

There is an easy workaround within analytics to determine intent

Page 7: Google Analytics - Charleston WordPress user group
Page 8: Google Analytics - Charleston WordPress user group
Page 9: Google Analytics - Charleston WordPress user group
Page 10: Google Analytics - Charleston WordPress user group
Page 11: Google Analytics - Charleston WordPress user group

Who’s not there?

Page 12: Google Analytics - Charleston WordPress user group

-site:coastalcommunityfoundation.org "coastal community foundation"

Page 13: Google Analytics - Charleston WordPress user group
Page 14: Google Analytics - Charleston WordPress user group
Page 15: Google Analytics - Charleston WordPress user group
Page 16: Google Analytics - Charleston WordPress user group

Audience ◦ Mobile

Overview

Page 17: Google Analytics - Charleston WordPress user group
Page 18: Google Analytics - Charleston WordPress user group
Page 19: Google Analytics - Charleston WordPress user group

Email newsletters

Website changes

New feature

PPC campaigns

Speaking engagement

New/updates referral site campaigns

Page 20: Google Analytics - Charleston WordPress user group

Is it a blog post?

Did people complete a task?

Consider a segment for your landing pages, can also do this for your blog

Page 21: Google Analytics - Charleston WordPress user group

People have to leave from somewhere

Monetize the top exit pages

Did you expect them to go somewhere else? ◦ Ex. Learn about XYZ nonprofit

Make a donation or volunteer

Page 22: Google Analytics - Charleston WordPress user group

Caution against daily

Weekly for 3-12 months

Monthly for < 12 months

Page 23: Google Analytics - Charleston WordPress user group
Page 24: Google Analytics - Charleston WordPress user group
Page 25: Google Analytics - Charleston WordPress user group

Use a metric other than visits or page views ◦ Ex content reports

Reorders row based on metric and traffic, top rows are the ones to pay attention to

Page 26: Google Analytics - Charleston WordPress user group
Page 27: Google Analytics - Charleston WordPress user group

If you’re running a big PPC campaign, you want to see traffic beyond organic search.

Page 28: Google Analytics - Charleston WordPress user group

Where do people drop off?

What leads to a conversion?

Is channel X at the end of the conversion process or driving traffic toward conversion?

Page 29: Google Analytics - Charleston WordPress user group

29

Page 30: Google Analytics - Charleston WordPress user group

Based on user IP

30

Page 31: Google Analytics - Charleston WordPress user group

31

Page 32: Google Analytics - Charleston WordPress user group
Page 33: Google Analytics - Charleston WordPress user group
Page 34: Google Analytics - Charleston WordPress user group

Is social media providing an assist with conversions?

Conversions ◦Multi-Channel Funnels Assisted conversions Can drill down

Page 35: Google Analytics - Charleston WordPress user group

35

Page 36: Google Analytics - Charleston WordPress user group
Page 37: Google Analytics - Charleston WordPress user group
Page 38: Google Analytics - Charleston WordPress user group

Make notes on big changes

Numbers in context

Combine metrics

Remember the big picture

What’s your “so what”?

Page 39: Google Analytics - Charleston WordPress user group

360 Internet Strategy, LLC

UniqueAndHandmade.com

Coastal Community Foundation

SCTechAcademy.org

ReStartSC.org

[email protected] * 843.793.6036

[email protected] * 843.410.9320