Google Adwords vs Facebook Ads - Pros and Cons

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Google Adwords

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Google Adwords Pros:

Allows you to track the campaign easyComplete control over the daily budgetVarious ways of advertising, including the Display

Network, Search Network and RemarketingFor more Read our full article on Google Adwords Pros:

Google Adwords cons:

• Google Adwords can be really expensive• The construction and management of the ads can be very

time consuming• Limited space in the display• Read more click here>> Google Adwords Cons:

Facebook Ads

• Ads can appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop. Ad content is sometimes paired with news about social actions that your friends have taken, like liking a Page. Your friends might see news about the social actions you have taken in Facebook ads.

Facebook Ads Pros:

• Campaigns are easy to follow• Complete control over the daily budget and maximum CPC• Advanced targeting options• Easy to set up as a Google AdWords• Read more Facebook Ads Pros.

Facebook Ads cons:

• the setting has to be right, but potential losses are not as high as with Google.• Depending on the target audience, the majority of the

large potential audience may be irrelevant.• It is not recommended for B2B companies.• For more click here Facebook Ads Cons:

Suggestion

• So you should use both networks for your campaigns. Although clicks on Facebook a lot more favorable, they are yet to convert the more difficult. With a high customer lifetime value and the higher cost of Google are not a problem. Companies with a lower CLV could however ever have problems to tackle on the long run, the high cost per click.