Reach your customers through network

Main Topics Google Marketing Concepts Search Targeting Contextual Targeting ROI and Performance Tracking Summary Next Steps

Search Targeting

Cost Per ClickText only

Google Advertising Concepts

Maximum Return on

Investment=

Content Targeting

Text/Image/Videos

Site Targeting

Cost Per 1000 Impression

Image / Text Ads

Search MarketingTarget clients when they are searching for you.

Search Targeting

Cost Per ClickText only

Use Search

Serve ads targeted specifically around a chosen set of keywords e.g. “Hotels in Bangalore”

ROI based advertising - Pay only for clicksRanks ads based on a combination of both

relevance and bid priceAds displayed on the Google page as

sponsored links next to natural search results

User types in a search query on Google Search

The text ad is displayed on Google search results page under “Sponsored Links”

User clicks on the ad and is brought to the relevant landing page

Search is “Pull” Advertising…..

Contextual TargetingTarget clients when they research services you offer.

ContentContextual Targeting

Use Google’s Content Network

Reach 30,000 sites

Ads shown only on relevant websites

67% Reach of Internet Users

Single buy in – reaching the 30k sites is as easy as checking a box!

Delivered in a number of formats – text, image and video

Reach your Target Audiences as they Read Online

Keyword Targeting

1. Keyword-targeted campaigns which run as content relevant

to your offerings is published online

1. Keyword-targeted campaigns which run as content relevant

to your offerings is published online

CPC bidding

Text or Animated Image ads

Targets to content on web pages

Block Unwanted Sites

Serve ads on 3rd Party sites with the Google Content Network

So how does it work?.......

How does it work ?Page Analysis

Scan the page1

Insurance, Online insurance policy, life insurance

Keywords

Insurance

Concepts

Finance-- Insurance services

Categories

Analyze the page2

Machine learning technology turns keywords into targetable conceptsand categories

Track the ROI

Bid for and Pay For Visitor / “Click” appropriately

Hence, every lead is cost-effective!

Managing your Internet Campaign

Summary : What’s In It for You?

Professional Consultation!

Account Set up!

Campaign Launch and Review!

The Jumpstart Service

•Jumpstart – Consultation

•Consultation with a Google Specialist**We'll discuss your business with you, gain an understanding of your goals and objectives and advise you of your options.•Suggest campaign plans**We'll then advise you on which targeted keywords,ad creative and ad network options to choose, toachieve a successful campaign.

•Provide cost and traffic estimates**We look at market data to give you estimates on how much budget you need to allocate to your campaigns, to meet your objectives.

Account Set up!•A professionally designed accountA GAP certified professional will design and structure your AdWords campaign for you.

•Comprehensive Keyword suggestionsWe will use our knowledge of Google's tools to develop the right keyword list for you.

•Targeted Adtext development

Design compelling ad copy to attract your customers to your site

•Campaign Launch and Review•1:1 support for launch**We will review your campaign with you before it goes live.

•Account Optimization**We will help you understand the results so you can make informed decisions and improvements. •Account & AdWords Education**We will provide your with training and support to help you manage your campaign successfully.

**

Summary: What does this mean for my business?

Leverage the power of network

• Search Network

• Content Network

Increase ROI and profitability

• Ease of use

Build brand equity

Millions searches happen every dayyour target audience is looking for you

Reaching customers all around the world is as easy as checking a box!

Serve your message directly on 1000s of Websites Portals and blogs.

• Control the user experienceTake users directly to the relevant section on your website

• Improve awarenessCost effective branding solution to raise the overall profile of your organization.

Promote Multiples Services.

• Targeted advertisingPromote your services and products whenCustomers are looking for your services.

• Improve ad placementsUse search and content network to increase visibilityand help drive clicks to your sites.

• Target users abroadGeo-target users – Target users abroad, convert on Your website.

Getting Started - Next Steps!

Confirmation of your accounto Acceptance of terms and conditions and funding your account

Planning your account

o Determining the precise objectives of your campaign Building your campaign

o Generating keyword lists, Adtexts, campaign structure Activation of your campaign

o Going live online Evaluating the results

o Use the tools available to track the results

Thank you

It’s All About Results