Google Adwords

An Overview

An Overview

• Adwords – Google Online advertising program• Reach New Customers & Grow your Business• Choose where your ad appears• Set a Budget you are comfortable with.• There is no spending commitment. • You can pause or Stop anytime.• Reach people as they are search for words or phrase

(Keywords).• Your ad can appear on Google & its partner website.• With cost-per-click (CPC) bidding, you are charged when

someone clicks on your ad.

Your ad is displayed to people who are already searching for the kinds of products or services you offer.

You can choose where your ad appears – on which specific websites & in which geographical areas (States, Towns, Neighborhood)

The Google Display Network (GDN) alone reaches 80% of Internet users in the US.

With cost-per-click (CPC) bidding, you are charged when someone click on your ad, not when your ad appears.

Benefits of advertising with Google Adwords

There are varieties of bidding options you can choose from.

You can decide how much or little you want to spend monthly, you’ll never be charged more than that amount.

There is no minimum spending commitment.

You can view or generate a report – How your ad is performing like how many customers connect to your business from your ad & where they are coming from & many more.

Use Adwords tool to edit or improve your ad, and increase the number of potential customers who contact your business.