google advertisingofftheinternet(2)

8/14/2019 Google AdvertisingOffTheInternet(2)

http://slidepdf.com/reader/full/google-advertisingofftheinternet2 1/7



2

Google Audio Ads National Footprint

• Over 1,600 AM and FM radio stations

• Stations in nearly all US DMAs, with 100% US coverage

• Includes “Top 10” stations in all top 25 US markets

• 49% weekly reach of all people 12+ 1

1 Weekly reach figure from Arbitron



3

• Book and manage campaigns from one simple online interface• Booking and management of campaignsare time-consuming and labour-intensive

• Edit ad copy

• Edit markets, demos, formats and dayparts 1

• Little or no ability to edit creative orcampaign parameters

• Measure direct response and impact on online campaigns• No clear measurement of campaign impact

Radio Campaigns with Audio AdsRadio Campaigns Today

• Verify when and where ad played

• Listen to ad as it was played on the radio

• Real-time reporting

• Integrity of schedule is questionable

• Air checks are not easily attainable

• Invoice sent 30-90 days after flight ends

• Precise targeting for network buys (formats, dayparts,geographies and demographics)

• Utilize different pieces of creative for different targets, marketsor events

• Less customization for network buys

• No customization of creative for differenttargets, markets or events

The Audio Ads Advantage

1 Currently only available if using the auction process



4

Now adding moreSpanish-language

papers, collegepapers, free dailies,

and weeklies to

network

Google Print Ads: Newspapers, Magazines & More

Easier scale I Better targetingFewer touch-points I Increased efficiency

Bringing the simplicity

and scale of a web-enabled marketplace tonewspaper advertising

Print Ads

Key Benefits

At Scale: Nationwide CoverageOver 600 major US newspapers1Targeted: Geography and Section Specific

Choose sections or even special-interest papers2Efficient: Marketplace-Driven PricingYou offer what the ad is worth to you3Simple: Centralized BuyingOne interface and one invoice for multi-paper buys4



5

Google Print Ads: Newspaper Partners

Google’s network includes over 600 daily newspapers,

including the primary newspaper in 64 of the top 75 DMA’s.

Over 36M in total circulation69% of total US paid circulation1

1 Editor & Publisher (2005) newspaper fact book



6

Google TV Ads: Overview

A fully integrated,end-to-end digital

system for buying,selling, measuring, and

delivering TV ads

Key Characteristics

Measurable: Near Real Time ReportingSecond-by-second viewership data within 24 hours

1Accountable: No Make Goods, No BundlingAdvertisers pay only for impressions delivered2

Flexible: Better OptimizationAdjust campaigns on the fly with a few clicks of the mouse3Efficient: All-Digital WorkflowAccess 100 channels through a single interface4Strong National Footprint13 million households via EchoStar partnership5

TV Ads



7

Google TV Ads Initial Inventory

Inventory Status

• 13 mm householdsdish TV footprint

• Reaching all markets

• 100 channels andall dayparts

• Echostar inventory willtriple in Fall

• Inventory expansion

plan underway

google advertisingofftheinternet(2)

Documents